Get MORE Leads With Google Course by Aaron Young
Download the Get More Leads With Google Course for $699 $20
The Size is 38.85 GB and Released in 2024
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One thing I’ve learned about in my journeys is that Google Ads will be the key to getting more leads, more customers, and making more sales for any small-or-big business that gets it right.
Taking advantage of this transformation could easily become the most profitable task you ever embarked on. Alternatively, it could be the worst marketing-related money ever spent. And, of course, there can be shades of grey in between, too. The “Get MORE Leads With Google Course’ by the noted expert Aaron Young is a cornerstone in learning how to use Google Ads to generate more leads and sales, so unpacking his key lessons and the features of his course is the focus of this book.
Introduction to Google Ads
Google Ads, or Google AdWords as it used to be called, is an online advertising system offered by Google. It allows advertisers to pay to display short advertisements, service offerings, product listings, or videos to web users. In addition to appearing in the list of results of a search engine, such as Google Search (Google Search Network), it can also appear on third-party websites and in mobile apps and videos (the Google Display Network).
The Google Ads Auction Process
It’s important to really understand the Google Ads auction if you’re going to do this: how your ads rank in the auction is controlled by factors including how much you bid on a keyword, the quality and relevance of your ads and website, and the actual search query made by the person looking for your products or services. Understanding this process will allow you to reach people searching for the products and services you offer at the appropriate times.
The Future of Google Ads
Unless you and your team are constantly evolving your Google Ads strategies, there is going to be a risk that rivals move ahead of you. The tools are now even more powerful and are enhanced with AI technology to automate and improve performance, from keyword suggestions to ad placements.
Creating a Google Ads Battle Plan
The first step to building a Google Ads campaign that will maximise your budget is to develop a battle strategy. Start with a plan that identifies your goals, has a good understanding of who your target audience is, establishes the ad spend budget, and lays out the key performance indicators that you are going to track over time.
Keyword Research is the heart of any workable Google Ads campaign. Unlike many other gurus, Young’s plan begins and ends with the pursuit of profit-oriented keywords, terms that get sufficient traffic but, more importantly, convert. Part of the reason why his approach works so well is that he focuses on single-keyword ad groups (SKAGs) to keep things as highly relevant as possible and maximise the quality score.
Crafting Compelling Ad Copy
Writing ad copy that makes people want to click is an art. Your ads should be spiky, interesting and relevant to the user’s thoughts, and deliver on the intent of the search. The four most important elements of ad copy, according to Aaron, are:
- Relevance: Your ad needs to resonate with the search and fit the user’s intent.
- Clear value proposition: Two or three key words that encapsulate what your product or service delivers.
- Strong call to action: An expression of ‘do this now’.
- Keywords: Staying relevant to the search, you want to include keywords in your ad.
Enhanced Conversions
As third-party cookies are further restricted, investing in proper first-party data collection is necessary for future growth. Once you have a good amount of first-party data collected, enhanced conversions are a great way to gain more granular and accurate tracking and measurement of the actions taken by your users to help you optimise your campaigns more effectively.
Campaign Creation
Google Ads has multiple campaign types available, and each type targets different marketing objectives. Aaron’s course features the three core types for lead generation:
- Search Campaigns: Target users actively searching for your products or services.
- Display Campaigns: Reach users across the web through visually engaging ads.
- Performance Max Campaigns: Utilize AI to optimize ad placement across all Google networks.
Optimization Strategies
Then you want to continually optimise your Google Ads campaigns, and Aaron offers a 72-hour, weekly, monthly, and quarterly checklist to help you. This allows your campaigns to have a lifetime commitment – you will always have your hand on the throttle, revving them up and optimising them so they give you the best payback.
Long-Term Success
It takes six to nine months with Google Ads before you see the campaigns really heat up. Focus on the first 90 days, seeing how they work, tweaking them, and then settling in for the long haul. It takes time to fully realise the potential of Google Ads.
Course Modules
Divided into 10 modules, the ‘Get MORE Leads With Google Master Edition’ coursework sets users on the path of Google Ads mastery, covering it step by step:
- Introduction to Google Ads
- The Future of Google Ads
- Creating Your Battle Plan
- Keyword Research
- Crafting Ad Copy
- Enhanced Conversions
- Creating Campaigns
- Optimization Strategies
- Advanced Optimization Techniques
- First 90 Days Strategy
Why Choose The Get MORE Leads With Google Course?
Proven Strategies
One thing that really distinguishes Aaron Young’s course versus other courses is the practical tips that you can actually utilise to get results quickly. I was used to the other courses I was taking where I would be given a lot of very general advice on how I can distill theories and put them into action – well, they didn’t work for me at all.
Money-Back Guarantee
The course comes with a 21-day money-back guarantee. In the course’s ‘fine print’, potential customers are promised that if they aren’t making money hand over fist within the first 21 days, they’ll get a full refund without any questions asked.
Additional Support
Purchasing the Master Edition gives you immediate access to all 10 modules, course updates, direct access with Aaron Young, and a free 90-day trial to our exclusive 10x Google Ads community.
Conclusion
Do you want to get more leads, more enquiries and more revenue for your business? If so, you’ll have to take a chance and try the ‘GET MORE Leads With Google Master Edition’ course by Aaron Young today! This new course will help you understand the critical steps involved with setting up a really effective Google ads account.
