Brighton SEO – Advanced Technical SEO Course
Download the Advanced Technical SEO Course for ONLY $497 $12
The Size is 37.27 GB and Released in 2020
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About Your Trainer: Tom Pool
Tom Pool, the Technical Director at Blue Array, the UK’s largest pure-play SEO agency, leads this course.
With accolades like the UK Young Search Professional of the Year 2019, Tom brings a wealth of knowledge and practical insights to the table. He is known for his hands-on approach to training, making complex topics accessible and actionable.
The Structure of the Advanced Technical SEO Course
The course is divided into four meticulously structured sections, each focusing on a specific aspect of technical SEO:
- Introduction, IA and Crawling
- Understanding the basics of SEO
- Information Architecture (IA)
- How search engines crawl and index websites
- Managing crawl budget
- Indexing, Content and Speed
- Importance of Canonicals and NoIndex tags
- Tackling thin and duplicate content
- Mobile indexing strategies
- Enhancing page speed for better performance
- Ultra-Advanced Techniques
- Server log file analysis
- Leveraging JavaScript for SEO
- Understanding HTTP headers
- Integrating Python into SEO workflows
- International, Schema and HTTPS
- Optimizing for international SEO
- Implementing structured data and schema markup
- Importance of HTTPS and SSL certificates
- Utilizing essential Google tools.
What You’ll Gain
By the end of this course, you will have a comprehensive understanding of advanced technical SEO techniques. You’ll be equipped to:
- Improve your website’s crawlability and indexation
- Resolve common content issues like duplication and thin content
- Optimize your site for mobile-first indexing and enhance page speed
- Implement advanced technical strategies using server logs and JavaScript
- Navigate international SEO complexities and leverage structured data effectively
Frequently Asked Questions
When does the course start and finish? It is a completely self-paced online course – you decide when you start and when you finish.
How long do I have access to the course? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.
What if I am unhappy with the course? We offer a 30-day money-back guarantee.
Is this course suitable for beginners? While it provides a basic introduction to SEO, it is also designed for those who wish to delve deeper into the technical aspects.
What tools and resources will I need? All necessary resources, including exclusive tools and templates. You’ll also receive ongoing support via a dedicated online forum.
The Importance of Technical SEO in Today’s Digital Landscape
As search engines become more sophisticated, they prioritize websites that are technically sound. This means that factors such as page speed, mobile usability, secure connections (HTTPS), and proper indexing practices are critical to achieving and maintaining high search engine rankings.
In-Depth Module Breakdown
Module 1: Introduction, IA and Crawling
This module sets the stage by covering the essentials, ensuring you have a solid foundation. You’ll learn about Information Architecture (IA) and how it helps search engines understand your site. The module also delves into crawling mechanisms and how to manage your site’s crawl budget effectively.
Module 2: Indexing, Content and Speed
In this module, you’ll explore the intricacies of indexing and the importance of using Canonicals and NoIndex tags correctly. You’ll learn to address issues like thin and duplicate content, which can hinder your site’s performance. Additionally, this module covers mobile indexing strategies and techniques to enhance page speed, ensuring your site is optimized for both users and search engines.
Module 3: Ultra-Advanced Techniques
Here, you’ll dive into more advanced topics such as server log file analysis, which provides valuable insights into how search engines interact with your site. The module also covers leveraging JavaScript for SEO, understanding HTTP headers, and using Python to automate and enhance your SEO efforts.
Module 4: International, Schema and HTTPS
The final module focuses on optimizing your site for international audiences, implementing structured data and schema markup to improve search visibility, and understanding the importance of HTTPS and SSL certificates for secure browsing. You’ll also learn to use essential Google tools to monitor and enhance your SEO strategy.
Real-World Applications and Case Studies
One of the highlights of this course is the inclusion of real-world applications and case studies. You’ll see how these advanced techniques are applied in actual scenarios, providing you with a practical understanding of how to implement what you’ve learned.
Exclusive Tools and Resources
Participants will have access to a range of exclusive tools and resources designed to streamline their efforts. These include templates for technical audits, checklists for ensuring best practices, and access to specialized software that can help you identify and fix issues quickly.
Community and Support
Enrolling in this course also grants you access to a vibrant community of like-minded professionals. You’ll be able to interact with fellow students, share insights, and get your questions answered by experts. The dedicated online forum ensures you have the support you need as you progress through the course.
Certificate of Completion
Upon completing the course, you will receive a certificate that validates your advanced technical SEO skills. This certificate can be a valuable addition to your professional portfolio, showcasing your expertise to potential clients or employers.
