Many marketing campaigns are just a couple of tweaks away from being successful. Although small, these adjustments can have a huge impact on conversions, which can be the difference between growing, staying stagnant, or going out of business. These simple hacks maximize your average cart value, reduce confusion and friction, Read more…
This article is for those who no longer want people to trifle with them. You will learn all the techniques you need to ensure that people no longer mess with you and that there will be a serious price if they do so. To dominate verbally means attacking others in Read more…
Socializing is tough, and many of us struggle to make friends, start conversations, or find the right words to say to someone. But there are some simple ways to have better interactions and deeper conversations. Nature vs. Nurture There are a lot of assumptions and stigmas attached to people who Read more…
In copy there are 4 main emotions you want to trigger in your reader’s mind. Every word of it is designed to serve these 4 emoions. New People are highly skeptical of advertising and have very short attention spans. The most direct way to combat this is to put something Read more…
The most important part of any business is the offer. (It’s the way you present your solution to their problem) You could share hundreds of social media posts, articles, videos… But if your offer sucks, your sales are going to be very low. The better you are at crafting offers, Read more…
The most important factor in public speaking is having the right mindset… Speech anxiety You have speech anxiety because you were probably never taught public speaking growing up. Think about how many classes you were given in during your life in public speaking. So the main reason you have speech Read more…
Nice Guy vs Kind Guy A nice guy is someone who… Agrees with everythingLaughs when it’s not funnySays I guess a lotAlways asks for permissionPushoverWaits for others to make decisionsHas no life purposeBottles up anger There’s a difference between being nice and being kind. The nice guy will navigate around Read more…
Hustle Since 1955, there have been 12 recessions… The facts are indisputable: those companies that outsell, out market, out-train, out-innovate, and out-hustletheir competition emerges from the downturn in a stronger position than others. Tough economic times might bring great opportunities for you who has a small business. Example: Two companies Read more…
How can we identify how someone makes choices? We can profile people based on their needs and decision styles. We can leverage those two things in every conversation. There are six factors that filter how we make our choices. #1 Deviance They ask themselves, Will this help me stand out Read more…
Before we explain the best ways to be likable, let me give you two facts… #1 “The more well-liked you are. The more likely you are to keep your job.” Australia Journal of Psychology They concluded that we like to work with likable people, even if they’re low on competence. Read more…
Persuasion is everywhere. No matter where you look and no matter who you’re dealing with, you’re either trying to persuade someone or someone is trying to persuade you. Think about this for a moment: In every conversation, interaction or connection, you are either the“persuade-e” or the “persuade-r.” If you don’t Read more…
#1 Focus on the audience, not yourself If you feel nervous… If you feel like nobody is going to listen to what you have to say… It’s because you’re focusing on yourself. You’re thinking, “Do I look good?”, “Do I sound smart?”, “What will they think of me?” You can Read more…
The key to selling online is to decide what tactic or a combination of tactics to use. Necessity may be the mother of invention, but desire is the mother of all online sales. When you have desire working for you, it’s not a question of “selling” the consumer on your Read more…
Rapport means being in sync with the person one is having a conversation with. Rapport is key to building good relationships. 1. Active Listening Listening, as obvious as it might sound, is a key skill for building rapport and making people like you. Average humans will only remember 50% of Read more…
Social engineers play to people’s wants and needs, focusing on the mental triggers that can make a person do something. Human Needs Appreciation People with this need tend to behave in a way that benefits others and improves the well-being of those around them. Simple things such as giving a Read more…
Here you will learn powerful phrases that can instantly move their mind in the direction you like. I agree___ and would add___ “I agree the course is expensive, and that is why it is packed full of useful information.” Or we can extend it, “I agree the course is expensive Read more…
The Carnegie Institute of Technology analyzed the records of 10,000 people and concluded that 15% of success is due to technical training and 85% of success is due to personality factors, to the ability to deal with people successfully. Another study conducted by Dr. Albert Wiggam showed that out of Read more…
Metaphors allow you to explain complex things in a simpler way. They are a powerful “visual” tool to tap into the subconscious mind. Many historic figures have crafted metaphors that are in our minds even to this day. In this article you will learn the magic formula to craft spectacular Read more…