Dara Denney – Performance Creative Master Course
Download The Performance Creative Master Course For $899 $20
The Size is 4.08 GB and Released in 2023
To learn more about the program, please read the Sales Page
Welcome! I’m Dara Denney, your guide on this transformative journey to mastering performance creative. As a Performance Creative Consultant and media buyer with over eight years of experience working with brands both big and small, I’ve seen firsthand the struggles and triumphs of creating ad creatives that convert. If you’re familiar with my work on YouTube, you know I’m passionate about sharing the secrets to scaling with Facebook and TikTok Ads.
The Ultimate Roadblock: Creative
The biggest hurdle standing between you and the success of your Facebook Ads isn’t your targeting, your budget, or even your bidding strategy—it’s your creative. The landscape of creative strategy for paid social is complex and often bewildering, with a flood of information but no clear standards to guide brands.
That’s why I created the Performance Creative Master Course. This isn’t just a collection of tips and tricks; it’s my exact playbook, the one I use with top-tier brands to craft ads that captivate and convert. I’ve poured my heart into this course, leaving nothing out, to turn media buyers, business owners, and creative teams into expert creative strategists.
Welcome to the Performance Creative Master Course
Introduction: Welcome!
- A Personal Note from Dara (2:05)
- How to Get the Most Out of This Course (1:15)
Creative Strategy Research
- Why Creative Strategy Research is SO Important (2:55)
- How to Conduct a Reputation Analysis (15:06)
- How to Mine Customer Testimonials (7:25)
- Golden Nugget Reviews: The Secret Sauce to Creative (3:57)
- How to Analyze Your Competitors’ Creative THE RIGHT WAY (8:44)
- How to Quickly Analyze Past Performance (5:37)
- How to Present Your Creative Strategy Research to Your Team (5:54)
Creative Formats That Convert
- How to Use This Section + Notion Guide (1:51)
- The 10 Creative Formats to Test First (10:27)
- 10 UGC Strategies That Convert (16:15)
- 15 Creatives for Service Businesses, B2B, and Info Products (8:51)
Consumer Psychology and Messaging That Converts
- Overview (0:35)
- The 16 Human Desires (12:26)
- Advertising Strategies That Scale (How to Take Big Swings with Your Creatives) (12:17)
- Copywriting That Converts: Primary Text (4:15)
The Creative Strategist Toolkit
- The Tools I Use Everyday as a Creative Strategist (5:47)
Motion: Creative Strategy Analytics with Evan Lee
- Intro to Motion (1:06)
- Understanding the Basics: Features and Functionality within Motion (6:51)
- How to Build Reports + Which Reports to Build (14:28)
- Additional Reports That You Need in Your Toolkit (5:28)
How to Build an In-House UGC Team
- Overview (2:51)
- How to Write a UGC Brief that Results in Winning Creative (5:28)
- How to Source UGC Creators (7:12)
- How to Build an In-House UGC Team (12:25)
The Creative Project Workflow
- An Overview of The Creative Process (3:19)
- How I Use Trello as My Project Management Tool (4:38)
- The Creative Roadmap: How to Track Your Creative Pipeline (5:02)
- How to QA Your Creatives (6:20)
How to Test Your Creatives
- Naming Conventions (Surprisingly Important!) (6:59)
- How to Make a Creative Testing Framework (8:12)
- How to Test Creatives (Two Different Methods!!) (11:44)
How to Analyze Creatives (Advanced)
- Overview: My Creative Analytics Cheatsheet (2:46)
- The Key Metrics You Need to Track (and my take on attribution software) (16:59)
- The Reports You Need to Be Running Weekly, Monthly, Quarterly (5:26)
- How to Lead a Creative Retro with Your Team (Slide deck!) (6:22)
What’s Next?
- Iterations to Make When You Find Winners and Losers (7:51)
- Continuing Your Performance Creative Education (Coming Soon)
Creative Retro Recordings
- June 2024 (103:54)
Comprehensive Resources and Tools
In addition to the detailed video lessons, you’ll gain access to my Notion Databases—resources I update several times per week. These databases include all my Foreplay boards and are packed with invaluable insights and tools.
You’ll also receive additional resources such as the actual slide decks I use for presenting creative strategy, client-facing creative retros, templates for UGC briefs, and extensive creative research materials.
Pricing Options
- $899: Single Payment
- $1,599: Single Payment, Includes 1-hour Consulting Call with Dara
- 3 payments of $325/month: 3 Monthly Payments of $325
Frequently Asked Questions
What is the price of the course? Do you offer discounts?
The course is available for a one-time payment of $899. This is the best price you’ll see, as the course will relaunch at $1,499 soon. The goal is to provide maximum value, not to make a quick buck. Early bird buyers will always have access to new lessons and resources as they are launched, without any additional fees.
Do you have other payment options?
Yes, there’s a monthly payment option where you can pay over three months. Additionally, there’s an option to include a 1:1 hour-long call with me. My hourly rates are close to $1,000, so this is a great deal. Book this option while you can, as 1:1 calls may be discontinued in Fall 2023.
Will early bird buyers get course updates for free?
Absolutely. Once you pay for the course, you’ll never have to pay for new updates or resources. I plan to update the course with new lessons and resources 1-2 times per month for the rest of 2023.
Will there be a private group to ask you questions directly?
Yes, there will be a private Facebook group where you can ask any questions about the course material. I also plan to host monthly AMA calls to provide face-to-face interaction and support.
