Meredith Cancilla – Dream Big Designer
Download the Dream Big Designer Course for $1997 $17
The Size is 12.51 GB and Released 2024
To learn more, please read the Sales Page
You didn’t become a designer to be boxed in. You didn’t choose this career to be stuck working for clients who haggle over prices, micromanage your creative process, or expect the world for the price of “just a logo.” No, you entered this industry for the chance to do what you love on your terms—to create, to design, to be your own boss.
But right now, you may be feeling trapped in a cycle of chasing low-value projects just to pay the bills. The dream you had of building a thriving design studio has taken a backseat to the grind of hustling for clients and balancing project deadlines. It’s frustrating to know your potential but see your business stuck in place.
You want more. More income, more freedom, more time to focus on the kind of creative work that excites you—and, yes, the chance to take that tropical vacation without worrying about client emails piling up.
The Path to Becoming the CEO of Your Design Business
It’s time to flip the script. Instead of feeling like a freelancer at the mercy of your clients, imagine stepping into the role of CEO—running a design business that works for you, not the other way around. A business that not only allows you to express your creativity but also generates steady, high-level income.
Whether you’ve been freelancing for years or you’re looking to transition from in-house designer to business owner, there’s one thing standing between you and that next level of success: a clear, proven system that turns your design skills into a well-oiled, profitable business machine.
The Design Industry: A World of Possibilities
Graphic design is no longer just about making things look good—it’s about solving problems, creating experiences, and connecting brands with their audience. As businesses increasingly realize the value of visual storytelling and user experience, the demand for talented designers who can think strategically and deliver exceptional results has never been higher.
This industry is thriving, and there’s no reason you can’t thrive along with it. But to capitalize on these opportunities, you need more than great design skills. You need a business framework that allows you to build a sustainable, scalable operation.
Here’s the secret that separates successful designers from those who struggle: the most profitable designers are not the most creative ones—they are the ones who have mastered the business side of design. They know how to position themselves in the market, attract high-quality clients, and close deals with ease.
Why Most Designers Struggle to Build a Profitable Business
The truth is, most designers get stuck because they don’t know how to sell their services effectively. Maybe you’ve experienced this: you’re great at your craft, but the business side feels overwhelming. Pricing projects, negotiating contracts, marketing your services—it all feels foreign, uncomfortable, and, quite frankly, exhausting.
Maybe you’ve tried to put yourself out there more on social media, hoping to attract clients, but all that’s done is feed your comparison game and create more frustration when the inquiries aren’t rolling in.
Or maybe you’ve been taking whatever projects come your way—corporate brochures, one-off flyers, logo designs—hoping it will lead to bigger things, only to find yourself spinning your wheels, trading time for money, and never feeling fully in control.
Build the Foundation for Long-Term Success
To break free from this cycle, you need to build a business that’s designed to grow. That means putting systems in place that free up your time and allow you to focus on high-value clients and projects. It also means having the confidence to say no to the low-paying, time-draining work that keeps you stuck in survival mode.
Let’s talk specifics. Here’s what you’ll get with this course:
Position Yourself as the Go-To Designer for Premium Clients
The first step is creating a brand that attracts the right kind of clients—the ones who respect your expertise, value your creativity, and have the budget to pay you what you’re worth. We’re talking about clients who are happy to invest in your services because they see the value you bring.
You’ll learn how to position yourself in the market so that clients seek you out, and not the other way around. This isn’t about changing who you are—it’s about amplifying the unique value you already offer and packaging it in a way that commands attention.
Design Your Business to Maximize Profit and Efficiency
A key reason many designers struggle is that they don’t have systems in place to handle the administrative and operational side of running a business. This course will walk you through how to set up processes that streamline your workflow, manage client communications, and keep your projects running smoothly.
From onboarding clients to managing revisions, you’ll learn how to create an experience that’s professional, organized, and stress-free—for both you and your clients. No more chasing down clients for feedback or wondering where you are in the project timeline. With the right systems, you’ll save time, reduce headaches, and free up mental space to focus on the creative work that lights you up.
Create Offers That Practically Sell Themselves
Designers often undervalue their services because they don’t know how to communicate the value of their work. Pricing becomes a guessing game, and you end up underselling yourself just to win the project.
In this course, we’ll show you how to develop service packages that not only reflect the true value of your expertise but also make it easier for clients to say “yes.” You’ll stop trading time for money and start offering services that are results-driven, with clear deliverables and pricing that works for you—not against you.
Master the Art of Confident Selling
Most designers shy away from sales because they don’t want to feel pushy or “salesy.” The problem is, if you’re not confident in selling, you’ll struggle to grow your business.
But what if selling didn’t have to feel like a chore? What if you could approach every client conversation with the confidence that your services are exactly what they need—and that they’ll be happy to pay your rates?
You’ll learn how to handle sales calls with ease, from the initial consultation to closing the deal. With our step-by-step sales scripts and strategies, you’ll know exactly what to say to help clients see the value in working with you. You’ll also learn how to handle objections and negotiate contracts so that you’re always in control of the conversation.
Scale Your Business with Confidence
Once you’ve mastered your workflow and pricing, it’s time to think about growth. Whether that means hiring your first team member, expanding your services, or introducing new revenue streams like passive income products, this course will guide you through the process.
We’ll help you design a growth plan that fits your vision for the future—whether that’s scaling to a multi-six-figure business, working with international clients, or simply creating more time for the things you love outside of work. The point is, you’ll have a clear roadmap for where you want to take your business and the steps to get there.
Learn From Designers Who’ve Been Where You Are
This course isn’t built on theory—it’s based on real-world experience from designers who’ve transformed their businesses using these exact strategies. The systems and processes we teach have been tested and proven by designers who’ve gone from struggling freelancers to successful business owners.
Client Results That Speak for Themselves
“Before taking the course, I was charging way too little for my work and constantly stressed about money. Now, I’ve raised my rates and booked three high-paying clients within the first two weeks. The systems I’ve learned have given me so much clarity and confidence—I finally feel like I’m in control of my business.”
– Stephanie H., Brand Designer
“I used to dread sales calls because I never knew what to say. Now, I follow the scripts from the course, and I close more than 50% of my calls. I’m no longer afraid of negotiating, and I’m finally charging what I’m worth!”
– Ellen I., Graphic Designer
Build a Business That Gives You Freedom and Fulfillment
It’s not just about making more money—it’s about building a business that gives you the freedom to live the life you want. Whether that’s spending more time with your family, traveling the world, or simply having the peace of mind that comes with financial security, this course will help you get there.
The design industry is full of opportunities for those who are ready to step up and claim them. If you’re ready to stop playing small and start building a business that reflects your true potential, this course is for you.
