Ezra Firestone – Smart Google Ads
Download Smart Google Ads Course for $1497 $15
The Size is 14.87 GB and Released in 2024
To learn more about the course, read the Sales Page
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Want to know how to exponentially increase reach and revenue for your business?
The best way to understand Google Ads now is to consider their expression of the full-funnel approach to marketing. It’s a concept that has been around for a while but is being brought into wide-scale use by the sheer power and potential of Google’s advertising platform, which combines six distinct channels: search; display; video; shopping; knowledge panels; and discovery.
Full-funnel marketing is a smart approach to marketing that considers all the stages a customer goes through before making a purchase decision. It’s therefore very closely aligned to your consumer’s needs, so getting it right helps you make every message meaningful and every advert advantageous. It’s a practice worth investing in, not just for your brand, but for your business as well. Why create a video that merely scratches the surface of your creative potential, when you can showcase your company’s unique selling points in far more impressive and immersive ways?
Why Google Ads?
Google, with its Google Ads, has twice the reach of Facebook and Instagram combined: 97 percent of the entire internet. In theory, no matter who your target audience is or where they hang online, Google Ads will help get you visibility. At a certain scale, it is imperative. You have to go where your target market is.
Comprehensive Ad Channels
We have six different channels on Google Ads set up for traffic: Search, Display, Shopping, YouTube, Gmail, and the new Performance Max. Each channel is specifically designed to serve a different use case and by creating a traffic strategy with several different channels, we are significantly improving our brand protection and scalability.
- Search Ads: Designed for bottom-of-funnel conversions, they enable you to target users who are actively searching for the products or services you offer.
- Display Ads: Gets your brand in front of more people and gets more leads making your phone ring. Cost-effective: You only pay when someone clicks on the ad. Reach: Puts your ad in front of 90% of all internet users. Brand awareness: Increase brand awareness. Call-to-Action: Gets your phone to ring.
- Product Shopping Ads: Best suited for eCommerce, they build the highest ROI shopping funnels with product feeds and capture more bottom-of-funnel sales.
- YouTube Ads: With 2 billion users, YouTube is a very big shopping channel. Engagement and targeting are now as robust as Facebook, making it a good secondary channel.
- Gmail Ads: Reach the world’s largest mailbox at the price of a house in Winnipeg (90% less than other PPC ads).
- Performance Max: Reach customers seamlessly across discovery, search, shopping, video, and display campaigns. Our AI will optimize your customer journey and drive results.
Benefits of Google Ads
Google Ads provide a wide variety of advantages when investing helping the businesses to grow & to survive in upcoming time.
- Drive More Sales: Gain up to an extra 10% added to your bottom line through new customers or using retargeting to hold on to existing prospects.
- Diversification against Updates: Google’s multipronged traffic strategy can help you recoup some of the losses from algorithm changes that hurt other portals, such as Facebook, or iOS updates.
- Omni-channel Presence: Appear everywhere your customers are with Google Ads.
Do Demographics Matter?
Absolutely. Thrivent Financial, a financial services company, directed its remarketing ads primarily towards married men and women in order to promote their Universal Life product. As a result of this hyper-targeted strategy, they witnessed a significant 30 percent uplift in user-initiated actions.
Does Attention Matter?
Yes. In a 2015 case study, SmartRecruiters, an online recruitment platform, utilized Google’s RTB platform to capture the attention of those in the niche tech category, which resulted in a 300 percent increase in CTRs (click-through rates) in comparison to their regular Google Ads campaign.
The Appeal of Sameness
Maintain a consistent presence and messaging across all platforms, channels, and devices.
Super Mix
Utilize both RTB (real-time bidding) and GP (general publication) to maximize your marketing efforts and effectively reach your target audience.
The Power of Super Mix
Unlock the true potential of your brand and resources by combining real-time bidding (RTB) and general publication (GP) marketing strategies. Nowadays, purchasing a wildly popular song from an online marketplace is as effortless as a single click.
Why Choose Smart Google Ads Course?
Trusted by Thousands
Our Google Ads course is trusted by more than 30,000 business owners, digital marketers, and students, and it’s the fastest way to learn Google’s advertising platform. Your investment will give you lifetime access to regular updates, new resources, and bonus training as well.
Beginner-Friendly
No previous experience is required to benefit from this curriculum. Everyone can understand the step-by-step instructions; the course can be beneficial for someone just beginning as a marketer, and it can benefit someone with extensive experience who knows all about SEO.
Valuable Bonuses
By buying the Smart Google Ads course, you get $796 worth of bonuses, such as YouTube Kickstart and Performance Max Blueprint which will teach you to create in-depth ad campaigns on YouTube and to boost your ads with Google’s newly released AI-powered Performance Max.
“Five years ago, YouTube didn’t exist for us in any way, shape, or form, and now it’s one of our biggest and most profitable channels for generating net new customers. He’s really the reason why that happened.” – Ezra Firestone, Founder Smart Marketer.
A YouTube ad campaign for Smart Marketer (a different company than the previous example) yielded $779,335 in cold traffic revenue in six months using nothing but Google Ads. You might decide to take a different route and focus on retargeting.
The YouTube ads that Smart Marketer develops have received widespread praise from users. Comments such as ‘First YouTube ad I ever watched all the way through’ and ‘The greatest commercial ever’ are typical of the user experience they create.
Smart Google Ads Modules:
It is put together as eight tightly knit modules to help you outgrow Google Ads. Here’s how:
- Campaigns
- Ad Groups
- Keywords
- Ads
- Extensions
- Bidding
- Budgets
- Reports
Crucial Cornerstones of Google Ads
- Preparing to Run Traffic on Google
- Google Search
- Google Shopping
- Performance Max
- YouTube
- Display & Discovery
- Using Google for Full-Funnel Marketing
Each module comes with best-practice strategies and actionable tutorials so you’ll know what to do and how to do it when creating your ads.
Who Should Enroll?
All Business Types
Though it discusses a lot of tactics that are relevant to an eCommerce business, many of the online business lessons would apply to a business of almost any type, such as information products, SaaS, or services.
All Team Sizes
Regardless of whether you’re running a small business or the marketing team for a large corporation, this class will equip you with the best ways to create and manage campaigns in Google Ads.
All Skill Levels
Whether you are a business owner already running ads, or you are just starting out and learning, this training will teach you how to effectively and efficiently run profitable Google Ads campaigns.
All Budgets
Both you and your team will be able to target audiences for new keywords and analyze data to see which ones made you money and what made the others spendy fails. And guess what, with tight budgeting, you don’t need to spend vast amounts of money to see a nice ROI. With Google Ads, you can scale your campaigns. Regardless of your budget, with proper optimization, you can make sure your campaigns are profitable.
Certification
As soon as you complete the course and pass the examination, you will obtain a Professional Certification in Google Media Buying. Use it to prove that you are a reliable partner for new clients, get your dream job or simply strengthen your position in your current team.
Meet Your Instructors
Brett Curry is the founder and CEO of OMG Commerce – a Google Partner network agency that helps high-growth eCommerce companies achieve their revenue goals by ‘getting more people to fall in love with your products’. He is a Google Ads veteran, a repeat presenter at industry conferences, and, as the title suggests, he is also the author of ‘The Ultimate Guide to Google Shopping’.
Matt Slaymaker and Savannah Knight
But the real value of this course comes from the Google specialists who teach it. You get real-world informed answers from real Googlers. They share their tricks and tell us what works and what doesn’t. We have a Q&A every week where you can learn from all the interactions between the trainers and the other students.
Derek Byers
Derek’s attention to tracking and analytics makes sure you know how to gauge and optimize your campaigns.
Enroll Now
The course called Smart Google Ads provides not only a huge amount of knowledge and useful instruments. It has lifetime access, $796 in special offers, and a 100% money-back guarantee. You will become a certified Google Media Buyer and will grow your business efficiently.
In conclusion, Google Ads are the future of marketing on the web since no other online tool holds as much potential. Essentially, it is up to you to decide how to scale your business with Google Ads. It doesn’t matter what you sell or how much you’re willing to invest, your online marketing journey is about embarking on a journey with targeted audiences.
