6 Hacks to Increase Average Cart Value

Published by MLCH on

Many marketing campaigns are just a couple of tweaks away from being successful. Although small, these adjustments can have a huge impact on conversions, which can be the difference between growing, staying stagnant, or going out of business.

These simple hacks maximize your average cart value, reduce confusion and friction, and increase conversions.

1. Add multiple tiers to your offer at different price points, including extra bonuses or perks.

E.g You have a digital product that costs $997, you can set a multiple payments offer ($369 per month for 3 months). An upsell might be offering a Mega program for $3,997

This tactic allows people to start with your program even if they don’t have $1000. There are also people who say I want everything this guy has to offer and spend $4000 upfront. You are offering one solution but giving multiple ways for people to get in the door.

2. Add an order bump for a complementary product on the sales page.

You might have a subscription program where people can receive valuable information for a longer time than the program they just bought. So you can offer a 90-day free trial into this program.

3. Offer a 30 Day Free Trial

You will not make lots of money at first, but as people get used to your product or service, they are more likely to stay and choose a plan. You can also add mini-courses they might be interested in, and they can access them only if they join for a free trial.

4. Drive your social audience straight to a low-ticket offer instead of trying to capture and nurture leads.

Many influencers sell their products directly to their audience instead of collecting their email and nurturing them.

An example is Taking Cara Babies’ Instagram Page.

You click the link, and it takes you to a link tree showing specific products for parents with kids of different ages.

We might get stuck into thinking I have to build a big list and do promos to that list to sell high-ticket products. But there are many businesses that don’t do a lot of email marketing and make a ton of money.

5. To reduce confusion, ensure the copy and descriptions of your offer on your sales pages and checkouts are congruent with your ads, webinars, etc.

Inconsistency is a big red flag for buyers. They’re looking for reasons not to buy, and even something as simple as the name of your product, not being the same in one place or another, or the value that you say it is, or the way that you are making it… These little things can cost you lots of sales without even realizing it.

6. Include a line item of every product/bonus your customer will receive in an “order summary” on the checkout page.

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