Here you will learn powerful phrases that can instantly move their mind in the direction you like.

I agree___ and would add___

“I agree the course is expensive, and that is why it is packed full of useful information.” Or we can extend it, “I agree the course is expensive and would add the issue is not the expense, but how much money you will make after you have completed the course.”

We can use this tactic even if we don’t agree with what they are saying. We use it to make sure their defenses aren’t up, and he is prepared to hear all the great things we are going to say about how right he is.

In an extreme case where you don’t agree with him at all, you can say something like, “I agree that you said that and I would add that there is a different way of looking at it that would get you a better result.”

Variations of this phrase are:

  • “I agree, but what I would add is…”
  • “I agree and what I would add is…”

Listen attentively and find bits that you agree with:

  • “I don’t completely agree with all of what you said and what I would add is…”
  • “I agree with almost all of that and…”

And, But, Because

These simple words allow you to add, and delete different statements that wouldn’t otherwise be connected.

You might not see how this works just yet, but you will once we see a few examples and then you will be amazed at what you can do with a few words.

Let’s start with the word “but”. You probably have heard it many times when people say sentences such as “You are a great guy but…”, “You did a good job but…” The rest of the conversation follows on what you can’t do right. The word but serves as a delete button to everything it came before.

What we can do is say the “bad news” first, followed by a compliment.

“I agree it’s scary, but think about how you will feel once it’s done and out of the way. The issue is really about how brave you can be now.”

The word because allows you to connect two ideas in a sentence.

“That report was really good because it is very readable, and how much better are you going to feel about it when you have corrected all the spelling mistakes?”

Awareness Phrases

Words like, notice, realize, experience, see and have are very powerful because they presuppose what you are saying is true.

“By reading this article you will start to notice how powerful certain phrases are.”

Pacing and Leading

When you make statements that are true for them, they will unconsciously build agreement with you.

It’s similar to the yes ladder, but we will do it in a more subtle and powerful way. We can use three statements because it’s easier to apply. The two statements are absolutely true for the listener. The third statement is plausible and is used to point them where we want.

“You have worked in this department for six months; produced some great work, and that means you are ready to take on this very important project.”

How would it feel if you___?

In order to answer this question, you have to imagine what I propose, which is the entire purpose of asking the question.

“How would it feel if you had already made this change?”

I could tell you that___, but___

Since I won’t tell you (what I’m about to tell you) you have no reason to resist it.

“I could tell you that this experience will give you more confidence and self-assurance, but I would rather let you discover that for yourself.”


I presuppose that eventually the scenario I paint in your mind will become a reality.

“Eventually, the ability to create metaphors will become second nature to you.”

You might not have noticed___

With this phrase, you direct their attention exactly where you want it.

You are able to___

Here you point out something obvious.

“You are able to enjoy being at work because you have a great sense of humor.”

What would it be like if you had___

“What would it be like if you had mastered the art of negotiation?

“What would it be like if you had an extra $10,000 per year in income?”

Just imagine that…

Mention a specific part of the subject

This tactic is simple: You have to name apart and then describe it.

There is a part that finds learning about persuasive phrases interesting, probably even fascinating. You can recognize it as the part that influenced you to read so far.

The secret about this tactic is that when you name something, it becomes real. When you describe it in detail, it comes alive.

More Hypnotic Phrasing Examples:

  • I wonder if you’ll be interested in learning how to …
  • I wonder if you’ll be surprised to discover that…
  • You already know how to …
  • You could…
  • You might…
  • You may…
  • I wouldn’t tell you to …, because …
  • I wouldn’t tell you to…
  • You might want to know…
  • If I could show you a way to…
  • Have you ever seen . . .

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