[Download] The Advertorial 101 Course by Rachel Mazza
Get The Full Advertorial 101 Course 2023 For $497 $25
The Size is 3 GB And Released in 2023
To Learn more about the program, please read the Sales Letter
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What If You Never Had to Struggle with Cold Leads Again?
Imagine a world where you never have to deal with the frustration of cold leads who are indifferent to your offers. A world where every prospect that lands on your sales page is already eager to buy.
This isn’t a fantasy; it’s a reality for my clients. They were once in your shoes, spending a fortune on ad campaigns that barely broke even. But then, we introduced a simple yet powerful change to their funnel that transformed their cold traffic conversions overnight.
This game-changer is precisely why I created the Advertorial 101 Course. This comprehensive coaching program will guide you step-by-step through researching, writing, and publishing advertorial presale pages that turn cold or skeptical readers into eager buyers before they even reach your sales page.
Transform Your Traffic with a Simple “In-Between” Step
A few years ago, a client approached me with a significant problem. They had an amazing product that sold exceptionally well to their existing audience, but scaling this success to cold traffic seemed impossible. Despite knowing they had a highly desirable product and proven sales pages, their ad spend was yielding disappointing results. They were ready to give up after weeks of losing money.
That’s when we decided to test a simple “in-between” step in their sales funnel. The results were astounding – their cold traffic conversions surged by 80%. This method worked so well that I implemented it with other clients, all of whom saw dramatic improvements in click-through rates, conversions, and sales. One client even saw a 162% increase in engagement during a 12-day test campaign.
What was this magical solution? These effective pieces of copy are known by various names – driver pages, customer activation pages, etc. I call them Advertorial Pre-Sale Pages. These pages are so effective at converting cold traffic that I built a successful copywriting agency with a team of 15 writers dedicated to crafting these pages for our clients.
More Conversions with Less Ad Spend
Converting cold traffic is incredibly challenging. People today are bombarded with thousands of ads daily, making them inherently skeptical. This skepticism is why direct sales messages often fail with cold traffic.
But what if you didn’t have to convert cold traffic directly? Advertorial Pre-Sale Pages allow you to build trust and familiarity before prospects reach your sales page, warming them up and significantly increasing your conversion rates. This approach means your sales pages speak to warm leads, reducing your cost per acquisition (CPA) and making your ad spend more efficient.
Here’s how it works: Advertorials are cleverly disguised sales copies presented as content that readers want to engage with. They serve as a bridge between your initial touchpoint with new prospects and the point where you ask for the sale.
The Power of Advertorial Pre-Sale Pages
If used correctly, advertorials not only increase cold traffic conversions but also lower traffic costs. They’re an essential tool for copywriters working with clients and business owners looking to make cold traffic funnels profitable. Advertorials are approachable, easy to sell, and highly effective.
Clients have paid me up to $2,500 for a single advertorial page that I wrote in just a few hours. The key is to prime readers to buy before showing them your sales message. If you fail to do this, you risk triggering your prospect’s ‘salesman alarm’ and losing them before they even see your sales page.
That’s why I created the Advertorial 101 Training Program – to teach you how to create powerful Advertorial Pre-Sale pages that convert cold traffic effectively.
Introducing the Advertorial 101 Course
I’m Rachel Mazza, a direct response copywriter and sales funnel consultant with nearly a decade of experience in building and managing sales campaigns. I’ve helped countless business owners scale their offers to cold traffic and coached hundreds of copywriters and marketers.
Now, I’m opening the doors to the Advertorial 101 Training Program. Join me and a select group of marketers to learn how to convert cold traffic and lower your traffic costs with advertorials.
What You’ll Learn
By the end of this 4-week program, you’ll be able to:
- Create advertorials tailored to your specific industry and market
- Craft compelling hooks that grab attention and engage cold readers
- Balance editorial and ad content to avoid coming across as spammy
- Use true stories to build instant trust with your audience
- Prime cold leads to be in the “buyer’s mindset” before they see your sales page
- Overcome objections from skeptical audiences
- Determine the best places to publish your advertorials for optimal results
- Design an entire advertorial presale funnel to lower traffic costs and boost conversions
What’s Included
- Four In-Depth Lessons: Learn to design, research, write, and use effective advertorials.
- Weekly Homework Assignments: Ensure consistent progress and build your advertorial portfolio.
- Frameworks, Templates, and Systems: Access the tools I use to build successful advertorials for my clients.
- Bonus Training Resources: Real-life examples and additional training to help you apply what you learn quickly.
- Copy Breakdowns: Gain inspiration and develop creative hooks and ideas for your advertorials.
Lifetime Access and Support
You’ll have lifetime access to your private training dashboard, allowing you to learn at your own pace. Each session includes assignments to help you create valuable assets for your advertorial portfolio. Plus, you can ask questions, get feedback, and receive support to implement everything you’ve learned.
Real Success Stories
Michael M., a freelance copywriter, said: “Your training and templates helped me turn around advertorials for my clients quickly.”
Sarah Moeller, another copywriter, shared: “I feel more prepared than I did before, all because of you.”
Siva Chun Chu, a copywriter, exclaimed: “A lot of this is because of your training on advertorials. I’ll remember you for that for the rest of my life.”
Join the Advertorial 101 Training Program Today
The enrollment fee for the Advertorial 101 Training Program is a one-time payment of $497. This includes four training sessions, homework assignments, access to FAQ videos, and my personal attention during live Q&A sessions.
Don’t wait too long, as this may be the only time I offer this program at this low price. Future iterations may include high-level mastermind components with personal coaching and feedback.
If you’re committed to implementing what you learn and transforming your cold traffic conversions, click the button below to get started. I look forward to seeing you inside the program.
What some of our customers have to say:
Greg Janiszewski said: “I want to say thank you! You helped me launch my freelance career with advertorials, and I’m thankful for that!”
Jake Widmer, a seasoned copywriter, shared: “I’m just getting started in advertorials and have a great opportunity to grab a hefty retainer with a company soon. Thanks!”
Ranveer Singh, a business owner, expressed: “It was great in helping me understand how to do advertorials and their value, especially with how major traffic networks operate these days.”