Brand Masters Secrets by Stephen Houraghan
Download the Brand Masters Secrets Course for ONLY $1195 $20
The Size is 30.92 GB and Released in 2024
For More Info About The Bootcamp, Please Visit the Sales Page
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Brand Strategy: It is the NUTS AND BOLTS of building a strong brand. It is the master skill in creating a brand that naturally becomes known and known and known and known, becoming more and more famous. It is what sets apart the successful from the ‘also-ran’ brands. It is what people mean when they say a brand is ‘just so good’. It is what creates a magical path to conscious and sub-conscious resonance. It is SMARTER THAN THAT.
If you are already brilliant in one area, I guarantee that you’re a duffer in another (but not this stuff). That’s why we need to make you multi-faceted and confidently skilled in this unpredictable, cut-and-thrust, breakthrough, static-breaking, eureka-making, totally stealthy process of creating wow.
The Brand Master Bootcamp Elite Course will take between 12 and 15 hours depending on how much revision and replay you do, how well you absorb the content the first time, and how much time you have to work on the exercises. At the conclusion of this self-study program, you’ll feel a surge of confidence that makes you not only worthy of building a life around brand first, but you can do it and do it well. And because you’ll be part of the huge community of people who are on this amazing path, you’ll be just as happy and supported as they are. That’s the way the Brand Masters roll.
- We will totally fear-bust you
- We will stretch your grey matter to its utmost potential
- We will question everything you thought you knew or believed
- We will totally brain-wash you
- We will melt your sorrows away and make you totally, super, fantabulously jubilant.
First and foremost, the BMB teaches you the nuts and bolts of Brand Strategy. This is way beyond the ephemera we called ‘The Brand Playbook’. Here, you’ll learn real, rivalry-slaying, run-over-on-the-road-head-on-coming type strategies; ways to create nirvana for your products and your people so that it creates it for customers as well.
The Challenge of Unraveling Brand Strategy Alone
Aspiring brand strategists are often trying to navigate a huge field without much of a map. They watch videos, they take courses and they cobble together a strategy, but they have no real understanding of how brand strategy is put together. This bootcamp tries to tackle that problem, providing a structured, step-by-step framework to demystify the brand strategy process.
Feeling Like a Strategy Fraud?
Trying to position yourself as a brand strategist, particularly without real live experience to dole out, can be downright scary. The Brand Master Bootcamp helps you garner confidence in your ability to define the value your brand brings to the market – regardless of the strength of your portfolio. The Brand Master Bootcamp helps you learn to wield your skills to become a full-fledged branding player.
What is the Brand Masters Secrets Course?
The 12-week Bootcamp is an immersive digital experience that thoroughly walks you through a proprietary approach to the brand strategy process, assigned on a week-by-week basis. The programme relies on the rigour of the brand strategy process itself to make sure the Bootcamper is continually guided with direct instruction, easy-to-follow visuals and actionable questions and exercises. Critical thinking is stimulated while comfort is maintained as we slowly and assuredly march towards an end goal. By the end of the process, Bootcampers are equipped with a brand strategy that allows them to charge premium fees to clients.
Key Features of the Bootcamp
Hands-On Guidance and Support
You need this type of supportive encouragement to cultivate the technical abilities necessary for brand strategy. The skills you’ll gain through the bootcamp include tools, case-work exercises and mentorship that serve you as a strategist throughout your career.
Delivering Premium Brand Services
No theory means anything without application. As you develop your brand strategy over the course of the bootcamp, you won’t just learn, you’ll learn how to turn that learning into something actionable – literally. In fact, hundreds of Bootcamp students have been able to start charging $20,000-plus for the very strategies they developed in Bootcamp.
Tried and Tested Framework
The Brand Master Bootcamp courses you through the Brand Master Secrets Framework, the same one used by thousands of pro strategists. Your process follows video lessons, case studies, community support and coaching.
Weekly Bootcamp Format
The bootcamp’s structured weekly format ensures comprehensive coverage of all aspects of brand strategy:
- Lesson of the week: On-demand lessons for the week become available, including video lectures, tools and case studies.
- Assignment and Execution: Apply your learning with process videos, playbook steps, and assignments.
- Step Accountability and Community: Hold yourself accountable by letting accountability partners and the community support your progress.
- Group Coaching Sessions: Weekly coaching sessions provide guidance, feedback, and new techniques.
Detailed Weekly Breakdown
Week 1: Brand Strategy Mindset
Week 1 of the brand strategy course focuses on the psychology and anatomy of brand strategy to turn you into a master strategist.
Week 2: The Internal Within
Understand how to develop the internal brand compass that drives your brand’s beliefs and commitments.
Week 3: Audience & Competitor Research
Identify your target market and analyze competitors.
Week 4: Differentiation Strategy
Find competitive edges by identifying gaps in the market.
Week 5: Psychology and Neuroscience
Leverage psychology to build persuasive brands.
Week 6: Brand Archetypes and Personality
Develop a tangible brand personality using archetypes.
Week 7: Brand Messaging Framework
Craft a messaging framework to shape your brand image.
Week 8: Brand Storytelling Framework
Create a storytelling framework using techniques from best-selling authors.
Week 9: Brand Naming, Tagline, and Hooks
Develop strategic names, taglines, and hooks.
Week 10: Visual Identity Development
Translate your strategy into a compelling visual identity.
Week 11: Brand Guidelines Development
Document your brand strategy in a Brand Master Guide.
Week 12: Brand Strategy Delivery
Finalize and submit your Brand Master Guide for evaluation.
Success Stories from Happy Students
The results of the Brand Master Bootcamp can also be counted: lots of repeat customers who were former campers, taking classes two or three times because their brands had become outdated during the one-year follow-up period, so they had to be recast:
Fay H.: My marketing chops have been transformed through the power of learning all about brand strategy. Between the live sessions and the content, I’ve up-levelled my confidence several notches up.
Scott K.: ‘More than I expected for value/clarity. More direction than any other course.
Frequently Asked Questions
Here are some key points addressed in the FAQ section of the bootcamp:
- Previous brand strategy experience is not required. Everything you need to know, as well as the process steps, will be provided during the course.
- Your time commitment: approximately 4-5 hours a week. We will offer you: 15 video lessons; 35 writing assignments with corrections; accountability calls one-on-one with me; coaching sessions one-on-one with me; Einstein’s Timestamp on every comment and 24 other elements from Einstein’s unpublished database feasible shortly.
- Non-Designers: The program is suitable for individuals from various backgrounds, including copywriting and marketing.
Final Thoughts
This course is the most comprehensive and all-encompassing brand training program we have ever devised. We have designed it to provide any executive or team of executives working on brand strategy the tools they need to develop their skills and confidence in their ability to create great brands at any price and for any client across the full spectrum of brand projects you can dream of!
Over the course of 12 weeks of brand training you will:
- Master the tools you need to plan and structure any brand strategy
- Answer every possible client request – and a few patently ridiculous ones for good measure
- Identify every single problem that any client can ever have with their brand, in any industry sector, in any category and with any or no product
- Be given a series of project briefs that will test your skills
- By the end of your 12 weeks of brand training, create a full brand strategy of your own that any premium client would be delighted to be delighted by.
Sign up for the Brand Master Bootcamp and let Stephen Houraghan upgrade your brand strategy.
