Peng Joon – The Event Codex
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Is Hosting a Webinar Holding You Back? Here’s Why Live Events Are the New Power Move for Entrepreneurs
Webinars. They’ve been the go-to method for entrepreneurs looking to sell products or services online for years. But what if I told you that webinars might be stalling your growth? What if I told you that live events—yes, actual in-person gatherings—are the key to unlocking exponential revenue and success, even if you’re not a celebrity in your niche?
The truth is, live events are quietly making a comeback, and for good reason. The rise of webinars initially promised an easier way to bring people together without the need for expensive travel or venue costs. Entrepreneurs were sold on the idea of getting more people in virtual seats with less effort, but that golden opportunity quickly turned sour.
Now, webinars have become so overused and formulaic that most potential customers roll their eyes at the mere mention of them. And here’s the kicker: if you don’t already have an established name or a massive following, your webinars are likely going unnoticed.
But that doesn’t mean live events are a thing of the past. In fact, small, niche-focused live events have been quietly making some entrepreneurs extremely wealthy—and they don’t require you to be a big name, spend tons of money, or even have any prior experience.
The Power of Live Events: Beyond Networking
Let’s dig a little deeper into why live events are the future of high-ticket sales for entrepreneurs, service providers, and coaches alike.
When you think of live events, you might picture massive conventions or seminars with thousands of attendees. Sure, those exist, and they can be hugely profitable. But here’s what most people don’t realize: you don’t need to host a massive event to see massive profits.
A live event, no matter how small, creates an atmosphere of trust and connection that simply can’t be replicated through a screen. When people gather in person, they’re far more engaged and ready to invest in your offer. You’re not just another face on a screen to them—you’re the expert in the room, delivering value that they can see, hear, and experience firsthand.
What does this mean for you? It means you can host an event with as few as 10 people and still walk away with tens of thousands of dollars in revenue. And because live events build deeper relationships, these customers become your most loyal clients, ready to invest in your high-ticket services.
What’s the Big Secret to Hosting a Live Event?
If the idea of hosting a live event seems intimidating, you’re not alone. Most entrepreneurs shy away from events because they think it’s too complicated or expensive. But here’s the truth: small, targeted events are actually much easier to plan and execute than you think. You don’t need a huge budget or a big-name sponsor to get started.
In fact, all you really need is the right blueprint.
Let me share something with you: one of my students, who runs a fitness coaching business, made $25,000 from a two-day event with just 15 attendees. She didn’t have a million-dollar marketing budget or a massive email list. What she did have was a simple strategy for filling her event, delivering massive value, and upselling her attendees on her premium coaching package.
The beauty of small live events is that they allow you to build deep connections with your attendees, which makes it easier to sell your high-ticket offers without coming across as “salesy.” When you’re face-to-face with your audience, they’re far more likely to trust you and invest in your services.
Why Entrepreneurs Are Turning Back to Live Events
The marketing landscape is crowded. Webinars, email campaigns, and social media ads are all important, but they lack one thing: human connection. That’s where live events come in. They’re the only form of marketing that allows you to engage your audience on a deeper level while positioning yourself as the go-to expert in your field.
And here’s something even more important: attendees at live events are your most serious prospects. These aren’t the tire-kickers you get from webinars or free trials. When someone shows up to your event—whether it’s a one-day workshop or a weekend retreat—they’ve already invested in you. They’ve shown up because they’re ready to learn from you and, most importantly, buy from you.
Live events also offer something no other marketing channel can: instant feedback and momentum. At the end of a successful event, you’ll have the opportunity to make a high-ticket offer and close the room right then and there. No waiting for follow-up emails, no hoping your webinar funnel converts. Just a room full of people ready to make a decision on the spot.
You Don’t Need to Be an Extrovert or a Public Speaker
One of the biggest misconceptions about live events is that you need to be an extroverted public speaker who thrives in front of a crowd. But that couldn’t be further from the truth.
In fact, some of the most successful event hosts are introverts who prefer smaller, more intimate gatherings. The key is understanding your audience and structuring your event in a way that serves both them and you.
Here’s a secret: your attendees don’t care if you’re the best speaker in the world. What they care about is the value you deliver. If you can provide solutions to their problems, guide them through actionable steps, and show them how to achieve the results they want, you’re already a success in their eyes.
You don’t need to be a master orator to run a profitable event. You just need to know how to structure your event so it delivers real value, creates a sense of urgency, and gives your attendees a reason to invest in your high-ticket offer.
How to Attract the Right Attendees Without Breaking the Bank
One of the biggest challenges for any event host is getting people to actually show up. You might think you need to spend thousands of dollars on marketing and Facebook ads to fill your event, but that’s not true.
With the right strategy, you can fill your event with a highly-targeted group of attendees who are ready and willing to buy from you—and you don’t need a massive budget to do it.
Take, for example, one of my clients in the health and wellness niche. She runs a small nutrition coaching business, and she hosted a live event with 20 attendees. She didn’t have a huge email list or a massive social media following. What she did have was a targeted marketing strategy that focused on her ideal clients.
She didn’t need to sell hundreds of tickets to make the event profitable. In fact, her 20-person event brought in more revenue in two days than she had made in the previous six months combined.
That’s the power of targeted marketing for live events. When you know how to reach the right people and deliver the right message, you don’t need a huge audience to see big results.
The Biggest Misconception About Live Events: They’re Too Expensive
Another common misconception is that live events are expensive to host. Many entrepreneurs believe they need to rent out a fancy hotel ballroom, hire a catering company, and spend a fortune on event staff.
Here’s the reality: small events don’t need to break the bank.
One of my clients, a business coach in the financial sector, hosted a small workshop in a rented co-working space. The cost? Less than $1,000. Yet, she walked away with $35,000 in sales from just 12 attendees.
It’s not about the venue or the size of the audience. What matters is the value you bring to the table and how well you structure your event. You don’t need to spend a fortune to create an unforgettable experience for your attendees. With the right approach, you can host a profitable event in any space—whether it’s a small meeting room or a co-working office.
What’s Holding You Back?
If you’ve made it this far, chances are you’re starting to see the incredible potential live events have for your business. But maybe you’re still feeling hesitant. Maybe you’re worried that you don’t have the time, the resources, or the experience to host a successful event.
But here’s the thing: you don’t need to be an expert to start. You just need a roadmap to guide you through the process step by step. That’s what sets successful event hosts apart from those who never take the plunge. They don’t have some magical ability or insider knowledge. They simply have the right plan.
Ask yourself: What’s the cost of doing nothing? How much longer are you willing to wait before you finally take action? The truth is, every day you wait is another day you’re leaving money on the table.
Why the Timing Is Perfect Right Now
Live events are coming back in a big way. People are craving in-person connection more than ever before. After years of isolation and virtual everything, your audience is ready to get back into the real world and connect with you face-to-face.
If you’ve been struggling to stand out in a crowded market, hosting a live event could be your golden opportunity to differentiate yourself and attract your ideal clients. The timing couldn’t be better.
More importantly, hosting a live event could be the fastest way to create loyal, high-ticket clients who stay with you for the long haul.
The Next Step
Live events are more than just a way to sell products or services—they’re a way to build lasting relationships with your audience. They allow you to connect with your attendees in a way that’s impossible through a screen. They give you the opportunity to position yourself as the expert, provide immense value, and close high-ticket sales without feeling like you’re “selling.”
Whether you’ve been stuck at a plateau in your business, or you’re looking for a way to scale, live events can provide the breakthrough you’ve been searching for. The only question left is: are you ready to take the leap?
If you’re serious about growing your business and making a bigger impact, hosting a live event could be the best decision you ever make.
