Richard Wonders – Rainmaker Novation 3.0

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For Wholesalers Ready to Cash In on Deals They’ve Been Throwing Away…

Here’s the insider strategy that has allowed more than 329 wholesalers to turn “dead” deals into five-figure paydays without spending more on marketing or wasting time on low-margin properties.

If you’re tired of watching seemingly great leads fizzle out because the numbers don’t work for your cash buyers, keep reading.

What I’m about to share is the exact 3-step process that can transform deals you’ve been tossing aside into consistent, significant profits—$18K, $40K, even $95K in some cases. It’s not about working harder or burning the candle at both ends. It’s about working smarter, using a proven system that taps into overlooked opportunities that most wholesalers ignore.

Now, let’s dive in and break this down so you can see exactly how this strategy works—and why it could completely change the way you run your wholesale business.

The Hidden Opportunity Most Wholesalers Are Missing

Let’s face it, wholesaling isn’t an easy game. You’ve got to juggle lead generation, negotiations, buyer management, and deal execution—all while trying to keep your margins intact. On top of that, every wholesaler has been hit with this frustrating reality:

You find a motivated seller. The property looks good. The seller is ready to go.

But the numbers don’t work for your typical cash buyers because there’s not enough of a discount. Deal dead, right?

Not necessarily.

What most wholesalers don’t realize is that there’s a massive hidden opportunity in these so-called “dead” deals. The key is knowing how to tap into it. This strategy allows you to work with properties that don’t have the deep discounts cash buyers require, but can still be incredibly lucrative if you know what you’re doing.

This isn’t theory—it’s a strategy that’s being used by wholesalers who are quietly raking in five-figure paydays on deals that other wholesalers are ignoring or throwing away.

Why the Old Wholesale Model Isn’t Enough

Let’s take a quick look at the traditional wholesale model. You find a motivated seller, you get the property under contract for a steep discount, and you sell that contract to a cash buyer. It’s simple. It works.

But here’s the catch—this only works if the property is distressed enough to sell for a massive discount. If it’s not, the cash buyer won’t bite.

And here’s where most wholesalers get stuck. They focus all their energy on finding deeply discounted properties, meaning they’re leaving a ton of potential money on the table. Because if the property is livable, if the seller isn’t desperate, or if the numbers don’t fit the cash buyer’s criteria, they just move on. Another deal gone.

That’s where the power of this strategy comes in. It fills the gap by allowing you to turn those “non-deals” into massive profits using a process that is streamlined and effective.

A Game-Changing Shift in Wholesaling

This strategy is different. It’s built around one simple truth: There’s a huge market of buyers that most wholesalers ignore. I’m talking about traditional retail buyers who are looking for properties that aren’t severely distressed. They’re willing to pay more than cash buyers because they’re financing the property instead of buying it outright.

Think about it for a second. By tapping into this buyer pool, you’re no longer restricted to working only with investors who need a deep discount to make their numbers work. You can now sell properties to retail buyers, opening up an entirely new profit center in your business.

The best part? You don’t have to be a licensed agent to make this work. You’re not actually selling the property directly—you’re still selling the contract, just to a different kind of buyer.

3-Step Strategy Breakdown

Let’s break down the strategy step-by-step.

Step 1: The Seller Approach—Locking Down Deals Without Deep Discounts

The first step is positioning yourself differently with sellers. Instead of focusing solely on getting a rock-bottom price, you shift your approach. You’re not a “low-balling” wholesaler—they see you as a problem-solver who can offer more flexibility and better options than your typical cash buyer.

In this phase, it’s all about gathering information and setting realistic expectations. You’ll learn how to handle conversations in a way that makes the seller comfortable, even if you can’t offer the highest price upfront. This opens the door to securing more deals that would typically fall through.

Step 2: Leveraging Experts—Let Them Do the Work for You

Here’s where things get even better. You don’t have to handle the entire process of finding a retail buyer yourself. Instead, you’ll bring in local real estate experts who will take care of most of the heavy lifting.

For example, a local realtor can list the property for you, handle the showings, and negotiate with buyers—saving you hours of time and headaches. You’ll learn exactly how to choose the right realtor, one who can price the property properly and close the deal fast.

This allows you to scale your operations because you’re no longer limited by how much time you can personally invest in each deal. By leveraging experts, you can focus on getting more contracts, while they handle the details.

Step 3: Sealing the Deal—Close Without the Stress

Once you have the buyer lined up, you need to get the deal to the closing table quickly and efficiently. But this is where a lot of wholesalers drop the ball. Paperwork issues, title problems, and inspection delays can kill deals at the last minute.

The strategy simplifies this entire process. You’ll get a complete roadmap for navigating the final steps of the deal, ensuring that everything goes smoothly and you walk away with a healthy payday.

From handling paperwork to working with title companies, you’ll know exactly what needs to be done to close the deal with minimal effort and risk.

Who This Strategy Is For

Let’s be clear—this isn’t a magic pill or some get-rich-quick gimmick. If you’re brand new to wholesaling and haven’t closed your first deal yet, this might not be the right fit for you. This strategy works best for wholesalers who already have experience with generating leads and negotiating deals, but want to take their business to the next level.

If you’re actively wholesaling and tired of letting deals slip through your fingers, this strategy will open up a new world of opportunity for you. It’s about getting more out of your existing leads, not chasing more sellers or spending more on marketing.

Real Results, Real Wholesalers

Let’s talk about results for a second. This strategy isn’t some untested idea—it’s been used by hundreds of wholesalers to close deals they would have otherwise walked away from. We’re talking about adding five and six figures to their bottom line, all without the typical burnout that comes with scaling a wholesale business the traditional way.

Whether it’s $18K, $40K, or even $95K on a single deal, this system works for wholesalers who are ready to think differently and tap into opportunities that most in the industry are missing.

Why This Strategy Beats Traditional Wholesaling

Now, let’s address the elephant in the room: Why not just stick with traditional wholesaling?

Sure, the traditional model works if you can find properties with enough of a discount to satisfy cash buyers. But the reality is that finding these deeply discounted properties is getting harder and harder. Competition is fierce, and margins are shrinking.

This strategy allows you to expand your options. Instead of competing with every other wholesaler in your market for the same distressed properties, you can work with a broader range of properties and a different pool of buyers.

And the best part? You don’t have to sacrifice your margins to make it work. In fact, many wholesalers find that they’re able to make more money on these deals than they do on their typical wholesale deals.

Rainmaker Novation 3.0 Course: Retail Buyers and Novation Deals

The key difference in this strategy is that it targets retail buyers rather than cash investors. Retail buyers are looking for homes they can live in or invest in for the long term, not properties they need to flip for a profit.

They’re often willing to pay more because they’re financing the property, not buying it with cash. This opens up a huge market of buyers that most wholesalers aren’t even thinking about. By stepping into this niche, you’re essentially creating a new revenue stream without having to generate more leads.

Novation deals, as they’re called in the industry, allow you to act as the middleman between the seller and the retail buyer. You get the property under contract and then, instead of flipping it to a cash buyer, you assign the contract to a retail buyer for a much larger profit.

Maximize Your Lead Flow Without Spending More

One of the biggest advantages of this strategy is that it allows you to maximize the leads you’re already getting. If you’ve been wholesaling for any length of time, you’ve probably got a pile of leads that didn’t quite work for your cash buyers. Those leads are now gold.

By learning how to structure novation deals, you can go back to those leads, work out a deal with the seller, and find a retail buyer who’s willing to pay top dollar. You’re essentially doubling or tripling the number of deals you can close, without spending a single extra penny on marketing.

In the end, it’s all about working smarter, not harder. And if you’re ready to take your wholesaling business to the next level, this strategy will give you the edge you need.