Jimmy Kim & Chase Dimond – Ecom Email Certified

Published by MLCH on September 24, 2025September 24, 2025

Get The Ecom Email Certified for $699 $14

The Size is 6.99 GB and is Released in 2025

How to Buy?

ecom email certified webinar for ecommerce brands. List growth. Campaign planning. Flows that drive revenue. It dives into core topics like deliverability, segmentation, creative and testing with a focus on open rate, CTR and revenue per recipient. Kim provides platform and product expertise from Sendlane, while Dimond contributes agency and campaign expertise from working with numerous direct-to-consumer brands. Modules contain setup checklists, examples and templates for welcome, browse, cart and post-purchase flows, as well as sending calendars for peak seasons. To set the stage for the remainder of the guide, the following post sections describe who it’s best for, what the syllabus looks like, and how the certification process works.

The Instructors’ Philosophy

Grounded in proven practice, the ecom email certified course focuses on practical ecommerce email playbooks, not hypothetical. Jimmy Kim and Chase Dimond concentrate on data, lift in revenue, and durable skills that transcend markets and tech shifts. Their email marketing strategy, bought by over 2,000 students, draws on experience from sending a few million emails and generating more than $200 million in attributable revenue.

Beyond Opens

About: the Instructors’ Philosophy Opens a weak signal. The focus moves to actions that prove value: clicks that map to intent, time on site from email, and conversions that build a profitable funnel with repeat orders, not one-off spikes.

They pressure teams to audit customer journeys and buy cycles. The instructors’ philosophy is to observe what users do after a click, not just the click. Segment on first-time buyers, repeat buyers, and VIPs. Tie send time, offer type, message length, and so on to AOV shifts and refund rates.

• Revenue per recipient (RPR)
• Click-to-purchase rate
• AOV from email traffic
• Conversion rate by segment
• Unsubscribe and spam complaint rate
• Time to second purchase
• Subscriber-to-customer rate
• Flow revenue share vs. campaign revenue share

Holistic tracking connects inbox to boutique. Mix ESP numbers with store analytics, cohort reports, and attribution windows. Measure success by total lift, net margin, and LTV growth, not by open spikes.

Retention Focus

Retention reduces expense and increases margin. The philosophy is simple: keep customers close with timely, useful emails that match where they are in the journey. They emphasize a full-funnel strategy, not random shots in the dark.

Post purchase flows are important. Order and shipping updates build trust. Cross-sells based on previous purchases increase AOV. Winback emails with obvious value and a gentle CTA sell lapsed buyers on coming back. Loyalty programs, point reminders, and early access perks nudge the next order and grow LTV.

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Workflows they instruct are welcome, browse abandon, cart and checkout abandon, post-purchase education, replenishment, winback, VIP, and sunset. Every single one has punchy copy, bold offers, and trialed timing. Copy rules stay simple: one goal per email, strong subject lines, short body, and a clear CTA.

Consistency always wins. Deliver on a regular rhythm, maintain a consistent brand tone, and segment so each audience receives what assists them today.

Future-Proofing Skills

They instruct in adjustment. Privacy changes, harsher filters, and policy cycles require adaptable setups and constant experimentation.

1. Deliverability hygiene: Verify domains (SPF, DKIM, DMARC), warm IPs, prune inactives, and separate transactional and marketing sends to protect sender score.
2. Privacy-ready tracking: rely on clicks, conversions, and modeled attribution. Reduce open-based logic. Use UTM rules and first-party data.
3. Compliance by design: honor consent, clear opt-ins, easy opt-outs, and lawful data storage across regions.
4. Resilient flows: build logic that works if openings vanish. Actuate on happenings, not egotistical bling.
5. Tool integration: sync ESP with CRM, analytics, and helpdesk. Use product feeds, quizzes, and on-site capture to sharpen segments.
6. Continuous testing: iterate on subject lines, offer type, send time, layout, and copy length. Document wins and guardrail rules.

They push a learning habit: review quarterly, update playbooks, and plan for new channels or AI tools that enrich segmentation and copy. It’s about long-term skill, a full game plan, and consistent revenue growth from a dependable email engine.

How Ecom Email Certification Enhances Skills

This curriculum builds core knowledge first and then layers advanced practice in email marketing strategies. The outcome is fearless execution across strategy, copy, design, and automation for ecommerce teams and agencies.

1. Foundational Mastery

The program starts with setup basics: account configuration, domain authentication, list growth, and clean imports. It goes over list segmentation by lifecycle stage, purchase history, and engagement, then into simple, branded newsletters constructed from consistent templates with clear CTAs.

Students learn about sender reputation, spam filters, and how SPF, DKIM, and DMARC contribute to trust. Detailed guides navigate you through welcome series, first-purchase promos and seasonal sends, with examples for various AOVs and regions. This base powers scalable, repeatable programs that convert one-time buyers into loyal fans.

2. Deliverability Expertise

You receive Ecom email list hygiene, sunset, and suppression playbooks that navigate traps and blocklists. Technical modules clarify SPF, DKIM, and DMARC alignment and explain how DNS records impact inbox placement.

These practical tips, like audience warming, send-time testing, and subject line tuning to reduce spam risk, make the difference. Dashboards monitor bounce types, spam complaints, and blocklist alerts and include checklists for root-cause fixes when rates spike.

3. Conversion-Focused Creativity

Training includes copy frameworks (problem-solution, benefit-first, objection-handle) and scannable layouts with mobile-first design and one to two CTAs. It displays dynamic content blocks that change products by browsing information, location or inventory, and AI-powered subject lines and intro options to accelerate drafts.

You get to see samples for launches, 24-hour promos, and event reminders with transparent offer framing. You can conduct AB tests on hero images, social proof, and button copy with win thresholds so decisions are data-led, not gut calls.

4. Strategic Automation

Automation modules disassemble workflows for welcome, browse and cart recovery, post-purchase, win-back, and VIP loyalty, enhancing your email marketing strategy. You map triggers, delays, splits, and exit rules, then connect coupons, inventory, and product feeds to keep messages fresh for your ecommerce business. Platform walk-throughs include Klaviyo, Mailchimp, and the like, along with SMS plug-ins for two-channel products. Our high-impact flows include tiered cart reminders featuring price-drop alerts and post-purchase care that requests a review, suggests a refill timeline, and escalates to a loyalty invite. Cross-channel tactics sync segments to paid media so high-intent users see aligned ads, ultimately driving better retention marketing results.

5. Data-Driven Decisions

You learn to read KPIs: deliverability, open rate with MPP caveats, click-through, revenue per send, and unsubscribe. Cohort and lifecycle views identify drop-offs and repeat purchase windows.

Analytics modules encompass predictive scores, send-time optimization, and product affinity, all often AI-powered for speedier insights. Reporting templates follow campaign versus automation revenue, test results, and incremental lift, so decisions remain data driven and scalable.

A Look Inside The Curriculum

Designed for ecommerce teams and agencies, this ecom email certified course covers over 175 lessons from basics to advanced processes. It includes email marketing strategies, automation, and retention marketing, with incremental lessons that map to actual storefront requirements and daily demands.

Core Modules

1. Audience management: list building, segmentation, and consent capture. Explores double opt-in, preference centers, and list hygiene with actionable advice to reduce spam complaints and control bounce rates. Makes sense of soft versus hard bounces, suppression logic, and re-engagement gates.
2. Email setup includes platform setup, sender identity, and authentication. It walks through SPF, DKIM, and DMARC, complete with DNS examples, alignment checks, and failover records, so sender reputation remains intact across major inbox providers.
3. Essential strategy: messaging pillars, value props, offer math, and copy that converts. It tells you how to write the subject line, preview text, and calls to action with examples for new product drops, seasonal sales, and post-purchase reviews.
4. Campaign management: planning calendars, UTM standards, and QA flows. Features compliance with GDPR, CAN-SPAM, and CASL, deliverability dashboards, and inbox placement checks to minimize risk.

Basics are reinforced with short tasks: fix a broken SPF record, build a four-part welcome flow for effective email campaigns, and clean a list over twelve months old to enhance customer retention.

Advanced Applications

Advanced tracks venture into predictive analytics for send time and spend tiers, dynamic personalization with real-time stock and price, and sophisticated testing beyond A/B, such as holdouts and multi-arm bandits. You enjoy multi-channel integration with paid social and SMS marketing, leveraging the same offer logic and shared segments. There are deep dives on complex workflows: replenishment based on usage cycles, SKU-specific cross-sell trees, VIP ladders tied to lifetime value, and win-back paths that weigh last-click and view-through. Technical lessons include throttling by mailbox provider, BIMI setup, subdomain warmups, and spam trap avoidance. AI modules display prompt templates for variations, content scoring and language localization, whereas guardrails maintain consistent tone and compliance. Scaling advice focuses on email marketing excellence for brands sending more than one million emails each month and agencies managing multi-client stacks, with monitoring, incident playbooks, and report standards developed for stakeholders.

Practical Resources

Ready-to-use tools speed execution.

• Templates and swipe files for welcome, browse abandon, cart, post-purchase, win-back, and review request.
• Workflow blueprints for seasonal promos, product launches, and replenishment.
• Case studies from fashion, beauty, home, and digital products.
• Weekly inbox, new SMS rules and deliverability shifts.

SMS modules include opt-in flows, quiet hours, and short links. The industry evolves quickly. Updates and pro tips from 23 years of experience between us keep lessons current and practical.

The Value of Certification

The Ecom Email Certified course from Jimmy Kim and Chase Dimond serves as a straightforward, industry-accepted symbol of ability for ecommerce email marketers. This certification program validates advanced email marketing skills, helping practitioners stay current with best practices as platforms and customer behavior rapidly evolve.

Credibility Badge

Alumni receive an industry-recognized email marketing certification program which represents actual competence, not exaggeration. Designed and developed by operators with vast experience, the credential guarantees practical, real-world training across more than 175 modules, covering everything from email marketing fundamentals to sophisticated retention marketing strategies like predictive segmentation and automated flows. This comprehensive approach equips students with the necessary skills to excel as an ecommerce email marketer.

The badge can live on LinkedIn, personal sites, and client decks. A portfolio that pairs the badge with performance metrics, such as a 20% lift in repeat purchase rate from a tuned post-purchase flow, resonates with executives and clients in clear figures. One killer campaign, such as a timely replenishment automation that generates a 5% monthly revenue bump, can pay for the certification many times over, showcasing the effectiveness of a well-crafted email marketing strategy.

For employers and ecommerce brands, the badge helps separate actual expertise from boilerplate statements. It differentiates applicants in a saturated market and demonstrates a commitment to managing deliverability, creative testing, and lifecycle strategy without spoonfeeding, ultimately enhancing customer loyalty and engagement.

Career Acceleration

Certified marketers tend to unlock roles tied to revenue such as lifecycle manager, CRM lead, and retention strategist. The courseware spans the full stack from foundations to advanced strategy so candidates can discuss LTV, cohort behavior, and channel mix in interviews.

Freelancers and agencies get tools to win scoping calls. Proposals supported by a certified sample, flows, and explicit KPIs, such as a 10% month-over-month retention lift and higher customer lifetime value, de-risk for clients and command higher rates.

The program keeps skills fresh, as what works today might not work tomorrow. Continuous updates, immediate support access to experts, and peer Q&A assist marketers in navigating new privacy regulations, inbox changes, or template norms.

Team Proficiency

Teams leverage the certification to establish a single playbook. Common standards around segmentation, testing cadence, and send hygiene create more stable deliverability and predictable month-over-month growth.

Onboarding accelerates. New hires complete modules and then ship real flows in weeks, not months.

About the worth of certification. Consider clear naming conventions, recorded experiments, and life cycle maps that connect back to revenue and retention.

Agencies are able to package more premium services. On the value of certification, a certified team can pitch full lifecycle audits, build seasonal automation suites, and report on cash impact in euros, not opens.

Avoiding Common Email Pitfalls

This ecom email certified course emphasizes the basics of email marketing that maintain income and minimize danger, as little misses can quickly accumulate in inboxes.

Identify frequent mistakes such as poor list hygiene, weak subject lines, and lack of segmentation.

These traps seem to gather in packs around data, copy, and design, particularly in the context of email marketing. Dirty lists lead to high bounces, spam traps, and throttled reach, negatively impacting overall email marketing effectiveness. Poor subject lines eschew directness, overuse emojis, or use spammy words like ‘free,’ ‘earn,’ or ‘guarantee.’ Mass one-size-fits-all sends disregard indicators such as purchase history, browse data, and region, which reduces click rates and damages sender reputation. Thin design also hurts, as small fonts and cluttered layouts make mobile users quit. Mobile-first builds ensure the key blocks load, stack, and tap well before desktop tweaks, enhancing customer retention.

Provide actionable solutions to prevent emails from landing in spam folders or being ignored.

To enhance your email marketing strategy, refine list hygiene with confirmed opt-in, maintain 90 to 120 day sunset rules for inactivity, and regularly suppress hard bounces and complainers. Warm new sending domains with low volume and ramping based on engagement, which is essential for effective campaigns. Use short, clear, and specific subject lines paired with preheader text that adds context without duplication. Segmentation should begin simply: categorize new versus repeat buyers, high versus low intent, and recent activity windows. Align send times to local time zones and frequency caps. Ensure your main CTA stands out with bold buttons and action words, placing it above the fold for immediate impact and reiterating below for scrollers.

Create a bullet list in point form to identify common mistakes in email marketing and preventive measures.

• Dirty lists require confirmed opt-in, removal of bounces, and running sunsetting.
• Vague subjects lead to the need to show value quickly, skip spammy words, and use preheaders.
• No segments → Split by lifecycle, location, and behavior.
• Flimsy CTAs lead to ineffective engagement. Employ contrast buttons, action words, and above-the-fold positioning.
• Small fonts should be at least 14 pixels for the body and 22 pixels for headings, with high contrast.
• Unfocused tests lead to unclear results. Test one variable at a time for clear reads.
• Desktop-first design leads to the need for mobile-first design to safeguard small-screen user experience.

Share expert tips for maintaining engagement and reducing bounce rates in ongoing campaigns.

A/B test your CTA copy, color, and placement to enhance your email marketing strategy. Test one variable at a time or your data gets muddy. Rotate content by customer intent: education for prospects, comparisons for evaluators, and care tips for owners. Update chunks and rules monthly, as what works now can slide in six months with habit shifts. Trim delivers to recipients with consistent non-opens to reduce bounces and spam complaints. Map key flows: welcome, browse, cart, post-purchase, as part of your ecommerce email marketing efforts. Review quarterly and include unsubscribe links to maintain deliverability.

Is This Certification For You?

Designed for ecom email marketers and those who assist e-commerce businesses, this course focuses on effective email marketing strategies to achieve crisper, speedier email outcomes for global teams, solo founders, and in-house marketers.

For ecommerce pros and marketers who want hard gains

This course is a great fit if you run an eCommerce business and require email marketing to boost retention, sales, and LTV. It drills deep into conversion-centric copy, list expansion, and revenue tracking, allowing you to connect every send to actual figures. Expect modules on email automation, segmentation, and funnel build-outs that map to core eCommerce flows: welcome, post-purchase, win-back, and browse/cart abandon. If your goals are higher opens, stronger clicks, and better conversion, our email marketing strategies and benchmarks help you identify gaps and address them quickly. Examples include A/B testing subject lines, CTA placement, and send timing by region to optimize across time zones.

For agencies and freelancers who need repeatable systems

Thanks if you wrap e-mail as a service. You receive client-ready frameworks, templates, and QA checklists for deliverability, brand voice setup, and design principles that stand the test of industries. With an emphasis on retention marketing strategies and customer engagement, you’re able to initiate lifecycle programs that reduce churn and not simply generate a one-time peak. The ecom email certified course covers AI-powered copy drafts, send-time tuning, and segmentation cues to speed up audits and proposals. Example: build a dynamic product block by behavior, then layer a plain-text follow-up for high-intent segments.

For beginners and seasoned operators alike

If you’re new, our foundation tracks teach deliverability fundamentals, template layout, and CTA design, while emphasizing email marketing excellence and list hygiene so you begin with clean sends and consistent inboxing. You learn how to construct a basic funnel, interpret key metrics, and steer clear of spam traps. For advanced users, there are modules on dynamic personalization, multi-path flows, and retention marketing strategies. You’ll learn how to sync purchase data, trigger real-time messages, and use holdout tests to demonstrate lift, such as creating a branching post-purchase flow that shifts tone and offer by product margin and repeat rate.

For those who want to future-proof their career

Email is still a super high-ROI channel, and eCommerce continues to push the envelope with effective email marketing strategies. This ecom email certified course is for those willing to dedicate the time, apply the lessons, and deliver repeated experiments that build up customer engagement and retention marketing.

Conclusion

Jimmy kim & chase dimond – ecom email certified* jimmy kim and chase dimond teach plain, actual email labor. The course remains lean. Each lesson demonstrates how to plan, write, test and track. Each component develops ability you can apply immediately. Think subject line hacks that increase open rates by five percent. Or a welcome flow that captures a consistent two to four percent of monthly revenue. No BS, no hype. Just actionable steps, checklists, and live use cases.

For solo founders, this assists in molding a minimalist, powerful stack. For teams, it organizes one playbook so work moves fast. If email drives a large portion of your sales, this badge means something.

Curious if it’s a fit for your goals? Peek at the sample lessons, skim the syllabus, and align one module to a live experiment this week.