Jon Loomer – Facebook Ads and iOS 14
Download the Facebook Ads and iOS 14 course for $1764 $13
The Size is 1.77 GB and was Released in 2022
Key Takeaways
- iOS 14 has changed everything about Facebook ad tracking and campaign performance and is a must-read for advertisers.
- Jon Loomer’s expertise offers actionable solutions — from new measurement methods to sophisticated analytics — that can help marketers survive these shifts.
- By implementing the Facebook Conversions API, you can achieve more accurate conversion tracking and enhanced campaign insights.
- Reconstructing and optimizing audience segments remains key to stay effective and privacy-compliant.
- The more creative content and messaging that you can adapt, the better your campaigns will fare in keeping users engaged in this privacy-centric world.
- Adopting adaptive approaches—such as ongoing education, agile strategies, and transparent marketing—is essential for sustained success in the evolving online ecosystem.
Jon Loomer’s facebook ads and ios 14 run down shows what marketers now must to keep ad tracking strong. Apple’s iOS 14 update introduced new privacy regulations that complicated Facebook’s ability to track user data. A lot of brands are now faced with less data and less transparent ad results. Jon Loomer recommends Aggregated Event Measurement, conversion event updates, pixel checks. These actions keep ad campaigns running smooth, even with new privacy restrictions. Small and large brands both have to rethink ad return tracking. To assist you find the best path forward, this post walks through Loomer’s key recommendations along with what these iOS 14 regulations indicate for Facebook advertising strategies.
The iOS 14 Reality Check
Apple’s iOS 14 update alters the flow of user data tracking and sharing. For Facebook advertisers, this translates to less visibility into who views and interacts with ads. Users receive a prompt when opening an app if they want to allow tracking. Most users decline. It blunts a critical data feed that fuels ad targeting and tracking. Prior to iOS 14, advertisers could view granular journeys that individuals took prior to purchasing or registering. Today, that path is buried for most users.
Ad costs have increased for a lot of them as a consequence. With less data, Facebook’s system can’t tailor ads as effectively. This pushes up the CPC and CPA. The ROAS falls as well. Marketers pay more and receive less. For small businesses and big global brands, this shift means slimmer margins and tough decisions. It caps each domain to 8 tracked events, such as purchases or sign-ups. Previously, advertisers could measure a lot of different kinds of activity. Now, they have to choose which ones are important. This compels teams to reconsider what they measure and why.
Conversion tracking is now more ambiguous. IOS 14 is using Aggregated Event Measurement, a way to group and delay data. Conversion events can be delayed for as long as 72 hours, with only the highest-value event sent back to Facebook. This leaves it hard to know what’s working right now. Retargeting–ads to people who already went to a site or app–takes a hit. With fewer people tracked, retargeting pools shrink, and ad reach to past visitors contracts. App install or in-app event campaigns experience even larger declines in reported results.
Advertisers have to move quickly. The old methods of tracking and optimizing might not apply anymore. Facebook by default now uses 7-day click attribution window. It might not catch longer sales cycles. Statistical models attempt to close the holes, but the figures can be inaccurate. Brands have to get comfortable trusting modeled data and looking for changing trends — not precise counts.
Jon Loomer’s Strategic Response to iOS 14
Jon Loomer, as you probably know, is a Facebook Ads wizard, with a long history of assisting marketers navigate major platform shifts. His course provides concrete direction for anyone seeking to navigate the new post-iOS 14 landscape, which evolved the way information is tracked and utilized for advertising campaigns. Loomer’s strategies assist brands in refocusing their mindset and tooling, ensuring campaigns remain effective and compliant.
1. Rethink Measurement
Loomer emphasizes that the traditional methods for tracking Facebook ad performance no longer function as they did pre-iOS 14. The update changed attribution windows, combined with less data from users who opt out of tracking, so standard reports don’t reflect the full picture anymore.
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He advises advertisers to adopt new attribution models that align with the privacy landscape. Rather than depending solely on last-click or Facebook’s standard reporting, instead, marketers need to investigate models that measure touchpoints along a user’s path. This can help patch holes created by limited tracking and provide a more authentic picture of campaign effectiveness.
Advanced analytics tools can assist bridge the data gap. These tools will be able to display trends and patterns even when direct conversion data is lacking. Loomer notes that knowledge of user behavior, such as where users drop off or which content is clicked the most, can inform smarter creative and targeting decisions.
2. Master Conversions API
As a response to lost tracking data, Loomer directs attention to the Facebook Conversions API. This tool allows advertisers to send data from their own servers directly to Facebook, rather than depending exclusively on browser-based tracking. Getting the API set up requires some technical work, but it provides more accurate conversion numbers and aids in reporting.
When the API is connected to existing systems, such as e-commerce platforms, data flows seamlessly. Advertisers will be able to track more actions, despite privacy shifts. By understanding the API’s capabilities, marketers can maximize every ad euro or dollar spent.
3. Rebuild Audiences
IOS 14 made it more difficult to observe and re-target users. Loomer says brands must construct new audiences, leveraging what data remains. He urges using lookalikes to find new people who behave like existing customers. That helps keep ads relevant even as data shrinks.
Adapting your custom audiences to match privacy regulations aids in compliance. Experimenting with combinations–such as combining interest-based and website visitor audiences–can shed light on what works best in this new environment.
4. Adapt Creatives
Ad creatives should evolve with user expectations. Loomer recommends leveraging personal stories, user-generated content, or quick testimonials to generate some trust. Marketers should experiment with various formats—such as video, carousel, or story ads—and determine to which users react most favorably.
Keeping creatives fresh and test frequently is the secret. To keep your ads feeling fresh Knowing whats trending internationally can help
5. Adjust Budgets
Loomer says budgets must now pivot to whatever works best now. Brands need to watch metrics and be willing to shift funds to top-performing campaigns.
Small budget tests prior to scale-up avoid waste. Cost-effectiveness counts more than ever, so every campaign needs to be audited for actual returns.
Navigating New Ad Limitations
The launch of iOS 14 has transformed Facebook ads, particularly for advertisers looking to target users on Apple devices. With the new privacy rules, users can opt out of tracking. Less data for marketers = harder to precisely target ads and measure effectiveness. If you’re running ads to get app installs or drive actions in an iOS app, these are even bigger.
Post-update, the count of events you can track and optimize for is limited to a maximum of 8. That means marketers must instead select just a few key events, such as app installs or purchases, and double down on those. There is a 3-day delay in reporting iOS app conversion data. This decelerates how marketers can observe what’s effective and make rapid adjustments. The conversion reporting window has contracted as well. Instead of a 28-day click or 1-day view, you now receive a 7-day click. Consequently, it can cause reported conversions to fall and you may observe a decrease in actions attributed to your ads, particularly from iOS users.
With fewer data points, targeting becomes complicated. Marketers should explore how to optimize their strategies with more macro levels of audience or interest clusters. For instance, rather than targeting specific behaviors, test broader interests or demographic data that’s less likely to get blocked by privacy updates. Testing creative and copy with groups can help find it still works. It’s wise to anticipate a decline in reported figures and establish new standards for achievement.
A lot of brands are looking beyond Facebook and Instagram. Expanding to additional platforms, whether it be Google Ads, TikTok, or even email can compensate for holes in FB ads. Each platform has its own data rules, so diversifying campaigns can reduce the risk associated with changes on any single channel.
Privacy laws are not static, so more changes are coming. Marketers must remain nimble, continuously learning and adapting plans as the rules change. Monitoring any new tools or updates from Facebook is beneficial.
Beyond The Quick Fix
Facebook ads optimization post-iOS14 isn’t a quick fix. Quick fixes, such as scrambling new tracking setups or imitating what other people do, can help in the moment but typically do more harm later. They don’t fix larger issues such as data holes, poor ad targeting or dependency on a single platform. Instead, you have to take a long-term perspective in order to construct a solid marketing strategy that will endure through future shifts.
Continual learning is the trick. The digital ads world isn’t just fast — what works today can break tomorrow. Trend watchers who test tools and pore over guides such as those from Jon Loomer do fare better. Take Apple’s privacy changes as an example: advertisers who heard about server-side tracking or broad targeting, for instance, still figured out ways to keep their ads working. Marketers stay ahead by reading case studies, joining forums, or following updates from trusted sources.
In other words, building a solid marketing base is about more than just fixing your tracking or chasing the latest hack. It’s about understanding your readers, developing compelling material, and cleverly applying analytics. For example, brands that grow email lists or community groups are less damaged by platform shifts. They can get to folks even if ad tools pivot again. This type of deep foundation yields more over time than quick hacks.
Innovation and a test-and-learn mindset distinguish strong brands. Experimenting with new ad formats, creative tests, or other social channels keeps you ahead. A lot of marketers who pivoted to mixed-media campaigns or doubled down on video ads post-iOS14 did experience consistent results. Being open to change, even when it means little fails, is a part of long-term growth.
As the research demonstrates, people who think things through and instead emphasize skills and habits experience more enduring victories. Where as the pros added that real change comes from burrowing into underlying factors and constructing innovative approaches to issues. Marketers who abandon the quick fix, consider the long term, and continue to learn achieve improved results and greater satisfaction.
Why Trust This Approach?
IOS 14’s effect on Facebook ads is far-reaching. It shifts data tracking, not only for Apple users, but for any advertiser attempting to advertise to someone on the internet. Now users can choose whether to be tracked. This will translate into reduced data, less transparent reporting and significant shifts in the methods by which outcomes are measured. Advertisers will experience a decrease in sales attributable to ads. Some predict that it’ll be as high as 60%. That’s a big change.
Jon Loomer’s approach is refreshing because it confronts this change directly. He provides specific instructions for operating within the new rules, such as limiting yourself to just eight conversion events per website. It’s a nice change from the old days, so Jon’s work demonstrates how to select which actions are most important for the enterprise. He dissects how to interpret the new 7-day click-only attribution model, because the old 28-day one is no more. This simplifies it for marketers to understand what’s effective even with less data. Jon mentions leveraging the latest Facebook SDK for iOS to maintain ad tracking as precise as possible. This update allows brands to maintain some control over how they measure installs and customize ads.
The move to statistical modeling for missing data adds some guesswork, but Jon’s tactics bring clarity to the figures. He shares real-world outcomes from campaigns where these strategies produced more consistent ad pricing and results, even with less information. For small businesses, who most acutely experience these shifts, Jon’s tools provide actionable advice to continue connecting with the right folks and prevent growth from plateauing.
The support doesn’t end with guides or blog posts. Jon’s community and resources truly do the trick. Folks discuss what works, inquire, and receive rapid responses. For international readers, this suggests guidance is not just theoretical however tested across a variety of markets.
| Campaign/Business Type | Problem Faced After iOS 14 | Result After Using Jon’s Strategies | Testimonial |
|---|---|---|---|
| E-commerce Store | 50% drop in tracked sales | 30% rebound in reported conversions | “Jon’s steps helped us adapt quickly.” |
| App Developer | Attribution confusion | Clearer installs tracking via SDK | “The SDK tips saved our ad budget.” |
| Small Local Shop | Higher ad costs | More efficient budget use, steady growth | “The community support made all the difference.” |
The Future-Proof Framework
Facebook Ads changed a lot post-iOS 14, and Jon Loomer’s method provides a clear roadmap for advertisers to navigate. My future-proof framework emphasizes tools and habits that help marketers keep up as rules and tech move fast. The big change is in attribution windows. Previously, advertisers were able to measure for 28 days post-click or 1 day post view. Now the window is smaller—only 7 days after a click. That means less conversions might surface, particularly for products or services where purchasers take a longer decision-making time. To maintain a clean slate, it’s wise to download and export old data with the 28-day window prior to it disappearing.
Another major piece is event configuration. Facebook now requires advertisers to select only eight events to track per domain. These could be purchases, sign-ups or app installs. Having to pare down to 8 means selecting the absolute most important things to do for your business and commit to doing them. Anything you change can take a few days to pop up, so plan forward. For instance, if you change your primary conversion event from “add to cart” to “buy,” it may take up to three days to encounter this within your reports. These lag times impact how quickly you can respond to trends or address issues.
For app-based campaigns, it gets even tighter. To take the new enforcement provisions a step further, each iOS app can only send data to a single ad account, operate as many as nine campaigns and five ad sets per campaign with identical optimization for app installs. These restrictions implies advertisers must be cautious with design and organization. If you run global ads or work across markets, you’ll want to pick priorities and structure your campaigns for greatest efficacy.
Data privacy is at the epicenter of these transformations. Respect for user choice creates trust, and it’s what people universally care about. Good ad hygiene, such as implementing transparent consent with TC26 and being transparent about tracking, has become critical for sustainable brand health. Marketers who work with privacy rules, not around them, tend to retain strong relationships with their audience.
Jon Loomer’s course lets you apply these concepts, providing advertisers with the means to manage change and remain a step ahead.
Conclusion
Jon Loomer keeps it real with Facebook ads post iOS 14 He demonstrates how easy actions produce superior results. His tips dissect the large transformations into specific actions. Marketers know what’s working and what’s not. Each step assists teams identify holes, repair loose connections, and construct tight plans. The framework holds up to new regulations and keeps ads on target.
To stay ahead in a fast game, try what you pick up. Adjust your setup as tools change. Check out what sections tally victories for your objectives. Explain what works and assist others in keeping up. Stay sharp. Keep it fresh. Let clear steps direct your next move. For more practical tips, see Jon’s recent guides.
Frequently Asked Questions
What is Jon Loomer’s approach to Facebook ads after iOS 14 changes?
Adapt, focus on first-party data and use Facebook’s new tools, jon loomer recommends. He urges advertisers to experiment, quantify and remain nimble as regulations and choices change.
How did iOS 14 affect Facebook ads?
Ios 14 restricts tracking and requires user permission for data collection. This makes ad targeting and conversion tracking on Facebook less accurate, and success more difficult for advertisers to measure.
What new limitations do Facebook advertisers face after iOS 14?
Advertisers now have less data for targeting and reporting. Conversion events are restricted and audiences will decrease in size. Attribution windows are shorter.
How does Jon Loomer’s strategy help advertisers adapt to iOS 14?
His approach focuses on cultivating customer relationships, leveraging first-party data, and embracing privacy. He recommends variegated ad strategies and platform-adaptive awareness to protect performance.
Why should advertisers trust Jon Loomer’s approach?
For more on Facebook ads, check out my friend, Jon Loomer, a Facebook ads guru with a great history. His tips are tested and true — based on real data and evolving industry shifts — and assist advertisers find consistent results.
What does a “future-proof” ad framework mean?
Future-proof framework means strategies that evolve with constant shifts in technology and privacy policies. By doubling down on that approach, customer-centric creativity and agile strategies, you can wear the new challenges like armor, not a burr under your saddle.
Are there quick fixes for Facebook ads post-iOS 14?
There’s no magic bullet. Victory today depends on long-term plays, like building audience confidence, enhancing creativity and decoding data privacy needs.
