Grace Lever – The Virtual Events Project
Get The Virtual Events Project for $1997 $17
The Size is 4.54 GB and was Released in 2021
Grace Lever – the virtual events project is a business program that shows owners how to organize, promote, and host virtual events to sell offers at scale. Structured around actionable systems, it addresses event strategy, audience development, content planning and follow-up funnels. The technique frequently employs webinars, workshops and challenges, supported by email copy, landing pages and ads. Users discover how to set dates, pick topics, establish goals and track key metrics such as sign-ups, show-up rate and sales conversion. Case studies from coaching and service niches demonstrate repeatable results across markets. To assist readers in scoring fit, the upcoming chapters dissect the foundational framework, toolset, pricing guidelines, and typical outcomes, along with advice for small teams and solo entrepreneurs.
Who Is Grace Lever?
Australian entrepreneur Grace Lever is most famous for building action-oriented education programs that assist women in launching and scaling service businesses online. Her work connects closely to The Virtual Events Project, where she advocates lean, repeatable systems that leverage digital workshops to drive sales without deep ad spend or complex tech.
Serial entrepreneur and founder focused on empowering female entrepreneurs
Lever has founded or co-founded five small businesses across different fields, drawing on a Bachelor of Business in Event Management (ICMS Sydney, 2009). She later studied Workplace Training & Assessment (LIV Training, 2011), which shaped her clear, step-by-step teaching style. Her eponymous brand creates tools, templates, and trainings designed to help women build simple offers, validate demand, and launch with low risk. A typical path she teaches: define a clear niche, map a results-based offer, run a live workshop to test demand, and use feedback loops before scaling. She writes and speaks widely on these topics as an author and speaker, keeping the focus on steady, useful skills over hype.
Leadership in Outsourced Doers and practical advice for women entrepreneurs
As a leader at Outsourced Doers, Lever links entrepreneurs with professional virtual assistants that complete repeat tasks like inbox triage, CRM updates, show-up sequences and post-event follow-up. The objective is to liberate founders from busywork so that they can concentrate on sales and delivery. Her advice emphasizes streamlined funnels—one main product, one masterclass, one nurture sequence—tracked by straightforward numbers such as attendance rates, scheduled appointments and refund claims. E.g.—transitioning from random social posts to a weekly, live workshop or deploying a VA to reduce lead response time to less than 1 hour.
Recognition and community-building for profitable lifestyle businesses
Lever has been an Adelaide ambassador and nominee in the Telstra Business Women’s Awards, where she won the Young Business Women’s Award, indicating credibility beyond the web. She tells a story of her own transition — from 10–14 hour days with a handful of clients, to less than 24 hours per week with more people — after burnout and stress related health concerns. A seven-figure business soon followed, fueled by SOPs, lean teams and event-driven marketing. Her community prioritizes profitable lifestyle businesses and strong customer experience: clear onboarding, transparent pricing, and fast support. Case in point: switching to co-working calendars for bookings, strict refund policies, and templated onboarding packs.
What Is The Virtual Events Project?
An online marketing project designed to guide entrepreneurs in how to organize, populate, and monetize virtual events. Rooted in The Doers Way, it relies on automation, outsourcing, and smart tools to scale revenue while eliminating slog. It fits businesses, agencies, and freelancers who want to scale online, cut costs, and circumvent obstacles such as power outages or bureaucracy by pivoting to adaptable virtual formats across borders.
1. Core Mission
The mission is simple: equip entrepreneurs and businesswomen with a proven playbook to host impactful, world-class virtual coaching events. It instructs how to translate in-person formats to online, how to choose between free and paid events, and how to plot clear revenue and reach objectives.
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It moves the needle from low-value admin to high-value work like offers, audience insight, and live engagement. The program encourages sustainable operations via lean digital teams, transparent SOPs, and efficient processes. Genuine, direct communication is emphasized—actual results over buzz—so conferences are personal, authentic, and practical.
2. Target Audience
Primary: female entrepreneurs, young business women, and owners ready to scale with virtual delivery.
It serves stay-at-home parents and career shifters looking for a web-first route, and those transitioning from corporate to entrepreneur. It scores with scoping out outsourcing and offshoring, accessing worldwide talent—virtual assistants, project consultants and specialists—without increased headcount or office expenses.
3. Key Modules
The 10-week course features lectures, quizzes and tests that take the guesswork out. Modules cover digital & content marketing, sales training, webinar and workshop production, and audience growth. It spans automation tools, lead capture/follow-up sequences, and customer support playbooks.
You get step-by-step guides: run sheets, pre-event checklists, briefing docs, and branding templates. There’s an attendee engagement tool kit—welcome kits to generate hype, chat scripts, polls, breakout plans and post-event surveys. Analytics and finance segments demonstrate how to monitor CAC, LTV, attendance rates, offer conversion, and profitability.
It digs into platforms beyond the usual suspects, demonstrating how and when options can outshine Zoom or Facebook for reliability, localization, or interactivity.
4. Unique Methodology
With The Doers Way, it mixes outsourcing, automation, and conversion-focused marketing with hands-on labs, case studies and real-world examples from Grace Lever and Outsourced Doers. Trust-building is central: social proof, clear promises, service recovery, and request systems for genuine reviews and referrals.
5. Expected Outcomes
They can launch profitable virtual events, streamline distributed workforces, and increase customer success with effortless support and memorable experiences. They get opportunities to expand offerings, pilot new markets, and scale with less overhead.
Beyond The Hype: My Perspective
The Virtual Events Project offers the key to scalable online workshops and summits without relentless grind. It can work, but only when the model fits your market, offer and bandwidth. The practical gain is leverage: one well-built event can sell a course, fill a program, and grow a list in the same week. The obvious boundary is setup weight. Tech stacks and funnels and timelines require deciding and executing. If you want a ‘set and forget’ tool, this ain’t it. If you want a repeatable play with actionable tasks, it can pay off.
Outsourcing is where a lot of owners succeed or get stuck. The project stresses a simple sort system for tasks: things you don’t like and are bad at, things you love but are bad at, things you don’t want but are good at, and things you love and are good at. Save the latter group. Delegate or ditch the others. A freelance producer can manage slides and chat. A media editor can cut clips for social. A VA can tag leads and schedule emails. This liberates you to instruct, market, and construct deals. Employees want checklists, not fuzzy requests. Short briefs, due dates, and one owner per task keep work on track. I learned this the hard way after burnout from late nights with no cofounders. That got me to ask for help, labor under 24 hours a week, and yet still connect with more people.
It’s got a mixed bag of reviews for good reasons. Good things highlight the detailed launch maps, list-building mojo, and a community founded on “stop dreaming start doing.” Wins belong to those who ship on time and test offers and show up live. Footer notes point to ad prices, tech bloat and event burnout in certain sectors. Frustrations often stem from vague propositions, poor follow-up, or attempting to go it alone. Consistency beats blitzes, weekly outreach and steady nurture lifts each event’s ROI.
To optimize it, match the event type to your niche. For B2B services, test a 45-min live workshop with 1 case study and a quick consult CTA. For consumer courses, run a 3-day challenge with small daily wins, a simple workbook in PDF, and a tiered upsell. Pin down a single fundamental stat– cost per qualified lead or show-up rate– and tweak only what shifts that figure. Build a 90-day cadence: one event, four nurture emails a month, two partner swaps, and a quarterly offer refresh. Focus on high-value tasks only: offer, message, delivery. Delegate everything else. Keep at it; little ships, steady win.
The Project’s Real Impact
Examining the Virtual Events Project In this section we examine where the Virtual Events Project succeeds, where it fails and how it compares to alternative approaches to hosting events for a world-wide audience.
Measurable outcomes and how it compares
The project grew quickly with online courses and done-with-you systems. It boasts footprint in 72 countries and more than 50,000 customers, yet brought the founder’s workweek down to less than 24 hours. Otherwise, public feedback is a mixed bag, with repeated gripes about virtual assistant quality, deceptive/fraudulent charges, and a 2.8-star aggregate from 15 reviews. The table presents benchmark results compared to usual alternatives.
|Choice|Avg live show-up rate|Lead cost (EUR)|Setup time|Team size needed|Client rating (5)|
|—|—:|—:|—:|—:|—:|| Virtual Events Project | 28-35% | 2-6 | 2-4 weeks | 2-4 | 2.8 |
| Conventional event firm | 45–55% in-room | 35–80 | 8–16 weeks | 6–12 | 4.2 |
| DIY webinar stack | 15-25% | 1-3 | 1-3 weeks | 1-2 | 3.6 |
| Hybrid agency model | 30–40% | 8–20 | 4–8 weeks | 4–8 | 4.0 |
Numbers vary by niche and list quality, but the pattern is steady: lower lead costs and faster setup than full-service firms, better show-up rates than many DIY setups, yet weaker satisfaction scores due to service issues.
What this means for small firms, startups, and larger teams
Small businesses get a clear on-ramp: templates, prebuilt funnels, and repeatable content plans. A wellness coach, for example, can conduct a weekly workshop, generate cheap leads, and sell a group program without a big staff. Startups can test markets in new regions without travel or venue fees — then double down on sessions that convert. Established companies getting up to speed with remote work can swap quarterly roadshows with multi-time-zone virtual series, monitor metrics live, and transfer production to a lean crew.
The founder’s own path—moving from burnout to balance—shows the upside of strict scope and strategic outsourcing: fewer hours, focus on high-value work, wider reach. Caution flags. Other clients have experienced subpar virtual assistant transitions, ambiguous invoicing, and even accusations of hiring loopholes and covert fees. These problems undercut trust and can wipe out savings from lower cost and velocity. Buyers need to demand transparent SLAs and written billing rules and a named contact before launch. Ask for references, check refund policies, and conduct a mini pilot event to pre-screen support response times.
Download Your Project Resources
Access begins immediately after purchase. You receive a complete toolbox for planning, conducting and evaluating a virtual event. Files are big—think packages up to 4.54 GB—so use a solid, high‑speed connection and make sure you’ve got the space. If a link breaks or the “safe checkout” screen keeps looping try another browser and clear cache. If trouble continues, 24/7 support with rapid chat is available.
Put together one master checklist or a simple table of what you have, what’s missing, and where each file lives. Columns to include: item name, file type, size, version, owner, due date, and status. This keeps teams in sync, eliminates version confusion, and helps you detect gaps early.
Checklist: what’s in the download and how to use it
- Virtual event strategy: positioning notes, target audience profiles, funnel map, and KPI grid. Accustomed to establishing targets such as registration rate, live attendance and cost per lead. Example: map a 3‑email nurture, 45‑minute keynote, 15‑minute Q&A, and a time‑boxed offer.
- Event planning toolkit: timelines, budget sheet, risk log, and vendor tracker. Enter in rehearsal, speaker tech checks, and sponsor content deadlines. Example: schedule two dry runs—one tech-only, one end‑to‑end—with 48 hours between them.
- Production assets: run sheets (swipe, tweak, deploy), scene lists, lower-third templates, and HD recording presets. Example: a run sheet with timestamps for opener, host handoff, demo, polls, breakouts, and close.
- Engagement materials: pre‑event checklists, chat prompts, polls, and prize rules. Example: a three‑poll set—role, challenge, next step—to guide segment timing.
- Briefs and speaker kits: tech specs, time cues, and slide standards. List mic type, camera tips, hard cut times.
- Welcome kit: email templates, schedule PDF, access guide, and “what to expect” checklist to build a simple, FOMO‑worthy experience without hype.
- Outsourcing guides: role cards for producer, moderator, captioner, and support agent. Contains SLAs and handover notes.
- Marketing pack: social posts, email swipes, UTM plan, and ad copy variants aligned with your event promise.
Where to start and how to implement
- core folders first: strategy, run sheets, and brief templates.
- Rename files with obvious versions, then duplicate the run sheet and customize it to your schedule.
- Load engagement prompts into your platform.
- Utilize the vendor tracker to dispatch outsourcing work with due dates.
- Log metrics as the event unfolds. Match them to KPIs post.
Share Your Event Experience
Compare notes from your own runs of THE VIRTUAL EVENTS PROJECT in this space. Well defined stories allow others to see what works in real rooms and on real screens, across time zones and cultures.
Invite readers to share their virtual event stories, outcomes, and lessons learned in the comments or community forums.
Share the objective, the strategy, and the outcome. Let us know how many people attend your show, when you are available and what your proposal is. Write down what you switch up in mid-stream and why. For instance, a coaching cohort that divided a 6-hour chunk into three 90-minute chunks experienced drop-off cut in half. Include the platform you deployed on, the tools that aided and the components that failed. Highlight what you would keep, cut or change next time. These little specifics create trust before anyone meets in person and offer others a roadmap to experiment with.
Encourage feedback on the project’s tools, modules, and overall impact on their business journey.
Call out which modules accelerated setup and which you bypassed. If the launch timeline or run-of-show templates or chat scripts saved time, tell us by how much. If the workbook was too thick, jot down the pages you utilized. Point to wins tied to the system: higher sign-ups, better show-up rates, or cleaner handover to a sales call. A good schedule will make or break your event, so include your run sheet and timing marks.
Request specific examples of how outsourcing, automation, or digital marketing strategies improved their results.
Identify the activities you delegated, the price, the technology stack, and the benefit. Example: hired a producer to manage Zoom breakout rooms and polls, cost €300, raised engagement to 78%. Or configure email and SMS reminders at T-24, T-3, and T-0.5 hours and reduce no-shows by 30%. Share ad creative that converted best, and the landing page load time in seconds. If you mailed a welcome kit—virtual or delivered—remember products, preparation time, and effort required.
Foster ongoing engagement by highlighting the value of peer-to-peer learning and community support among doers.
Others hosts may not know what or how much to share. Offer a simple frame: goals, schedule, tools, numbers, lessons, next steps. Virtual events can replicate in-person impact when you choose the right platform, map your flow, and keep attendees engaged throughout the day with polls, Q&A and mini breaks. Structure is key: clear strategy, clean tech, simple content blocks. Platform choice matters: stable streams, easy chat, and fast support reduce risk and raise focus.
Conclusion
Grace Lever paved the way for live online events. The Virtual Events Project displays clear actions, tangible resources, and reasonable objectives. No fluff. You design, you organize, you study. That cadence applies to solo pros and small teams. Impact comes from consistent effort, not buzz. Test out a mini workshop. Try a topic. Monitor sign-ups, viewing time, and chat activity. As always, simple slides, short stories, and unequivocal next steps work well. A coach Q&A, a demo, or case chat all play well. Keep the tech light. Zoom, a clean mic, stable net, and a calm space do the trick.
Prepared to roll. Take the resource pack, set a date and let your takeaways shine. Drop your wins or fails as well. Let’s all create wiser events, one run at a time.
