Demand Curve – Growth Program 2.0

Published by MLCH on

Get the Growth Program 2 Course for $497 $13

The Size is 15.93 GB and is Released in 2025

How to Buy?

Growth Program 2.0

Demand Curve’s Growth Program 2.0 gives you a step-by-step system to scale faster. You’ll get an 8-week tailored path (B2B, B2C, Education, Mobile), 50+ full-funnel playbooks, and weekly, actionable projects with templates. Tap personalized coaching, a members-only Vault, and an AI Growth Co‑Pilot for critiques and next steps. It’s built for execution, not theory, with mentorship and community support. Plans start at $1,200/year or $250/month for six months. You’ll see how it all works together next.

What You Get With a Demand Curve Membership

Although every startup’s needs differ, a Demand Curve membership gives you a clear, tactical path to growth. You get a thorough curriculum built for startups, with 50+ playbooks covering core channels and tactics. You’ll follow step-by-step project guidance and plug in proven templates, so you can execute quickly and know exactly what to do next.

You’re also paired with an AI Growth Co-Pilot that acts like multiple strategists in one—critiquing your plan, spotting gaps, and suggesting high-leverage moves. When you need to scale, you can tap vetted partners and exclusive resources in the members-only Vault, including tools, templates, and valuable deals that cut cost and time.

You can choose a flexible plan: annual at $83/month or quarterly at $100/month. Both include the full startup growth curriculum and mentorship support, so you can learn, implement, and iterate without guesswork—or the overhead of piecing together scattered advice.

Tailored Growth Paths for Every Startup

Whether you’re B2CB2B, Education, or Mobile Apps, Demand Curve maps an 8‑week growth path tailored to your model—and grounded in the Core Growth Path that works across industries. You’ll follow a proven system for turning experiments into scalable revenue, adapted to your audience, sales motion, and resource constraints.

Your path lays out step-by-step projects and actionable tasks so you know exactly what to do each week—from sharpening positioning to building acquisition loops and optimizing activation. You’ll plug into 50+ playbooks to execute the highest‑leverage tactics for your model.

You won’t go it alone. Personalized mentorship keeps you accountable and unblocked, while an AI growth co‑pilot gives fast strategic feedback on funnels, messaging, channels, and metrics. As you execute, you’ll tap the Demand Curve community for vetted partners and exclusive tools that accelerate testing and implementation. The result: a focused 8‑week plan that compounds—without guesswork.

Curriculum, Playbooks, and Projects Inside 2.0

You’ve got your tailored growth path—now here’s what powers it. Inside 2.0, you’ll work through a full-funnel curriculum that goes beyond theory and into execution. You’ll learn how product, sales, content, and paid acquisition fit together, then apply each concept immediately.

You’ll access 50+ strategic and tactical playbooks spanning acquisition, activation, monetization, and retention. Each playbook gives you concrete steps, examples, and decision frameworks so you can choose the right lever and execute fast.

Projects turn learning into outcomes. You’ll follow step-by-step briefs with templates—positioning docs, onboarding flows, pricing experiments, channel tests—that you can duplicate and deploy. Each project is scoped for rapid iteration, so you can ship, measure, and optimize without stalling.

The program adapts to your schedule. Dive deep or tackle a focused module when you need quick wins for a specific challenge. You’ll get targeted guidance and practical assets that compound, helping you move from idea to impact with less guesswork.

Coaching, Community, and AI Growth Co‑Pilot

While you work the playbooks, you’re not doing it alone—2.0 pairs you with seasoned Demand Curve operators for personalized coaching, backed by an AI Growth Co‑Pilot that feels like a bench of specialists on call. Your coaches tailor strategies to your model, audience, and constraints, then give crisp, actionable feedback so you move fast and avoid dead ends.

You’ll also plug into a focused community of founders and growth operators. Share experiments, compare benchmarks, and learn best practices that have been pressure‑tested across industries. When a channel stalls or a metric dips, you get immediate perspectives from people who’ve solved it before.

The AI Growth Co‑Pilot accelerates everything. It translates your data into insights, flags opportunities, drafts tests, and suggests next steps—like having multiple growth experts sitting beside you. With expert coaching, collaborative community, and an always‑on AI partner, you’ll implement proven tactics with confidence and compound results week over week.

Plans, Pricing, and Who This Is For

Two clear membership options make joining simple: pay $1,200 once for annual enrollment or $250/month for six months—both grant lifetime access to 40+ playbooks and 50+ projects. You’ll also get a personalized AI Growth Co-Pilot and mentorship from experienced Demand Curve operators, so you’re never guessing what to do next.

Choose this program if you’re a founder, marketer, or startup team that wants practical, step-by-step growth tactics. The curriculum matches your stage—validation, early traction, or scale—and focuses on actionable tasks over theory. If you’re serious about digital marketing, positioning, and acquisition, you’ll fit right in.

Prefer deeper guidance? A VIP plan lands in Q1 2026 at $3,000 upfront or $2,250/month. It adds 1:1 coaching, a private Slack channel for direct access to coaches, and personalized project reviews.

Bottom line: pick the plan that fits your pace and budget. Either way, you lock lifetime resources and hands-on support built to grow your startup.

Frequently Asked Questions

How Does the Program Integrate With Existing Analytics and CRM Tools?

It connects through native integrations and flexible APIs, so you can sync data with tools like Google Analytics, GA4, Mixpanel, HubSpot, Salesforce, and Segment. You’ll map key events, UTM parameters, and lifecycle stages, then push cohorts and campaign data both ways. It automates attribution tagging, standardizes naming, and schedules regular syncs. You can trigger workflows from events, enrich profiles with experiment results, and build dashboards without duplicating tracking.

Plan on 5–7 focused hours per week to see meaningful traction. You’ll dedicate 2–3 hours to lessons, 2–3 hours to applying tactics, and 1 hour to reviewing metrics and iterating. If you can stretch to 8–10 hours, you’ll accelerate testing cycles and compound wins faster. Protect deep-work blocks, set weekly growth goals, and ship at least one experiment. Track results weekly so you double down on what works and cut what doesn’t.

Are There Case Studies Specific to Non-Tech or Regulated Industries?

Yes—you’re covered. You’ll find case studies for non-tech and regulated industries, from healthcare and financial services to CPG, manufacturing, and education. They show how teams navigate compliance, long sales cycles, and limited data while still driving measurable growth. You’ll see examples of compliant funnels, high-intent lead gen, content that passes legal review, and attribution setups that satisfy auditors. If you need more, ask support—they’ll point you to the most relevant playbooks instantly.

How Is Alumni Support Handled After Program Completion?

You get ongoing alumni support through a dedicated community, office hours, and updates to playbooks. You join a private forum or Slack where you can ask questions, get feedback, and share wins. You’ll access mentors during scheduled Q&A calls and occasional workshops. You keep updated materials as they evolve, plus curated templates and job or vendor referrals. You can network with peers, form accountability pods, and get quick answers when growth roadblocks pop up.

What Success Metrics Does the Program Help Teams Benchmark Against?

You benchmark against activation rate, retention cohorts, CAC:LTV ratio, payback period, and north-star metric growth. You’ll track funnel conversion by stage, weekly active users, revenue per user, and experimentation velocity. You compare baselines vs. post-program lifts and segment by channel and persona. Here’s the kicker: teams improving activation by just 20% often see 2–3x LTV gains. You’ll set targets, build dashboards, and run cadence reviews to course-correct fast.

Conclusion

So, should you bet on a growth program changing your trajectory? Here’s the theory: consistent, targeted execution beats clever hacks. I’ve seen teams who follow a tailored plan—shipping projects, using playbooks, getting feedback—compound faster than those chasing trends. If you want to test that theory, Demand Curve 2.0 gives you the lab: a path, coaches, community, and an AI co‑pilot. Try it for a quarter. Measure outcomes. If the compounding starts, you’ll know the theory holds.