Justin Blackman – Write More Personalityer Workshop
Access the Write More Personalityer Workshop for ONLY $169 $15
The Size is 6.90 GB and Released in 2021
Key Takeaways
- Personality in writing makes copy pop and creates credibility with readers. Inject wit, oomph and a genuine voice to captivate and convert.
- Craft your writing personality by auditing your quirks, tone, favorite phrases. Harvest feedback and iterate through drafts and real-world projects to achieve consistent results.
- Map your voice formal to quirky to audience expectations and project goals. Practice shifting tones and benchmark your style against the pros to get a feel for your placement.
- Anchor every decision to crisp core values to dodge cliche copy. Know those values and share them with collaborators.
- Construct a language bank–signature phrases, tight wording, none of the tired jargon. Play with rhythms, read it out loud, use comedy timing to keep readers flowing.
- Quantify authenticity with a voice checklist and performance data like engagement and conversions. Participate in workshops, mentorships, and peer groups for feedback — then iterate and celebrate little wins to feed momentum.
Justin Blackman – Write More Personalityer Workshop is a training program that helps writers inject clear, natural voice into their copy without sacrificing clarity. It addresses fundamental voice components, such as tone, cadence and word selection, and demonstrates how to construct a style that aligns with brand objectives. Workshops deconstruct actual instances, utilize rapid writing, and provide checklists that accelerate revisions. Typically, the workshop features live reviews, voice banks and email/web page/ad templates. They use it to punch up flat copy, align multi-author content, and maintain brand voice consistency across channels. So to set expectations and determine if it suits your needs, the following sections outline the format, modules, sample outputs and how to translate lessons into your daily work.
Why Personality Matters
Personality in writing, in other words, is the edge that smart readers use to notice, remember, and trust you. It transforms raw text into a distinct writing voice, crafted by tone, diction, and rhythm. This writing style pitch leverages your experience and real-world perspectives, which no form letter can replicate.
Emphasize how infusing personality into copywriting helps writers stand out in a crowded room of average words and cookie-cutter content.
Nearly every market is littered with line-look-a-likes, but developing a unique writing voice shatters that fog. Short, punchy sentences can telegraph confidence, while a wry aside can signal warmth. Even the smallest decisions—speaking with ‘you’ more than ‘we,’ preferring concrete nouns to abstractions—brand your work as your own. For instance, a tech firm that swaps ‘robust solution’ for ‘tools that do not crash at 03:00’ shows real care and earns recall. Eventually, consistent phrasing and rhythm become brand markers, essential for crafting perfect copy that resonates when feeds scroll quickly.
Illustrate the power of personality-driven writing to forge stronger connections with readers, clients, and customers, boosting engagement and conversion.
Humans react to writing voice they can sense. A boring update says, “Launched a new feature.” In contrast, a personality-led note reads, “We squashed the bug that gobbled your Monday.” Both explain, but only one relates. This shift increases clicks, responses, and subscriptions because readers identify with the writing copy. In service pages, a calm, direct tone reduces peril, while onboarding emails benefit from a warm cadence that soothes uncertainty. Between cultures, straightforward compassion and direct words create connection, resulting in longer engagement and higher conversion rates.
Highlight that writing with flair, humor, and authentic voice transforms everyday writing from a chore into a fun, memorable experience for both writer and reader.
A bit of writing voice, infused with wry wit or vivid verbs, makes even the most pedestrian notes easier to write and read. Something like a release note that says, “We squashed the lag that made coffee go cold,” sticks. The writer feels relieved, while the reader feels recognized. This sweet writerly magic not only kills second-guessing but also accelerates first drafts, helping key points stick and get passed around.
Assert that showing personality in your work builds trust, increases persuasion, and delivers on the promise of more impactful, punchy copy.
Trust builds when your writing voice is genuine, consistent, and human. Details trump promotion, and simple words win over jargon. Over time, this writing style shows you’re reliable. Persuasion works better because readers feel concern, not hype, leading to sharper copy and better results.
Define Your Writing Personality
Define what your writing voice sounds like on the page — then stress-test it. Start by spotting your quirks: favorite phrases you type without thinking, a default tone you use in email, and the cadence you slip into when you’re in a rush. Take pull lines from old drafts, dms, proposals, or whatever and check off what sounds organic. Combine this with feedback from clients, mentors, and readers to get a sense of what resonates in their minds. Consider your writing personality malleable — not hardwired. Upbringing and school rules (think your fifth-grade English teacher’s style) may define it, but with the right writing programs and revisions, you can adjust it. Use the quirky workshop to record your voice so it can be reflected on squad projects.
Related Posts
- Beliefs: what you stand for in clarity, honesty, and reader respect
- Values: brevity, usefulness, accuracy, global tone, inclusivity
- Language: go-to verbs, pet words, emojis you allow, swear policy
- Boundaries: jargon you avoid, topics you won’t touch, humor limits
- Cadence: short-first lines, stacked beats, punchy closes, sign-offs
1. The Voice Spectrum
Your writing voice sits on a spectrum: formal, conversational, quirky, or comic, allowing you to adjust according to your audience’s expectations while still sounding authentic. To enhance your writing style pitch, create a graph comparing your voice to that of industry experts along dimensions such as warmth and humor. By practicing writing copy for one product pitch in multiple tones, you can analyze the impact on clicks and replies. Remember, matching tone to expectations and brand rules is essential for effective communication and conversion.
2. Core Values
- Number your top five and keep them in sight.
- Use them to screen subject lines, CTAs, and long guides so you don’t end up with bland, generic copy.
Post this list for clients to set scope and writing style pitch. Stride from projects that push conflict with your life.
3. Unique Language
Establish a cache of lines, riffs, and tasteful emojis that sound like you. Research beloved authors—cartoonists, essayists, keen copywriters—to observe how they brand new phrases minus trite.
Play with tools: an insult generator (for tone study, not use), word‑economy worksheets, and synonym ladders. Slice out stale buzzwords and replace them with workshop-born terms that bear your stamp. This makes your voice distinctive among the seven to nine standard personalities.
4. Rhythmic Cadence
Make sentence length volatile. Use em dashes, colons, and crisp commas to build rhythm. Read aloud to catch rough places and adjust flow.
Break up long blocks. Drop a quick punchline or curious line to push the eye. Learn comedy beats – setups, callbacks, pauses – to master timing. Cadence, with words and feeling, creates a reproducible, recordable speech apparatus.
5. Emotional Resonance
Drop in little true tales, common snafus, or generic movie music for warmth. Employ sharp details to demonstrate concern and enhance persuasion. Reflect your audience’s emotional state—frazzled, optimistic, systematic—so confidence flares quickly. Receive real-time input in workshops or mastermind calls, then tweak drafts. A malleable personality liberates you to shatter rigid formulas and craft with genuine flame, making the writing process learnable and emulatable on actual work.
Practical Voice Exercises
This quirky workshop approaches writing voice as a trainable skill, guiding you to write with greater personality while maintaining clarity and utility for readers around the world.
Free writing tools, worksheets, and prompts
Apply brief daily sprints. Set a 10-minute timer and write three takes of the same idea: formal, playful, and blunt. Lines compare and circle the phrases that seem sincere. Keep track of them in a running doc. Even a few days of this does wonders in helping most writers hear their own voice.
Work working through worksheets that compel contrast. Identify five characteristics you wish your voice to express (curious, warm, dry, bold, calm). For each trait, jot down an opener, a metaphor, and a sign-off. Repeat each week. It takes a while to really get the mix, and that’s ok. Try prompts that stretch you: write a product note as if spoken by a patient teacher, then by a no-nonsense coach. Swap nouns and verbs to strip fluff: pick shorter words, drop extra clauses, cut filler. Small, consistent reps develop mastery and confidence, and that confidence bleeds over into other work.
Read for inputs. Pick a chapter a week from a style or rhetoric book. Copy a paragraph by hand, then re-write it in your OWN tone. Others say this habit transforms mindset and craft.
Group mentorship and quirky workshops
Join a mini critique pod where you can send 300 words and receive time-stamped notes on what sounds authentic or off. Request a single repair from leaders instead of an entire rewrite, ensuring you maintain your writing voice. These sessions run live with line edits, role-play reader scenarios, and sightline tests, revealing what a scanner sees in just 5 seconds. Participants thrive in fast cycles of feedback, making significant improvements in weeks rather than months when the feedback is consistent and concrete.
Ship drafts, then revise with intent
Publish imperfectly by setting a rule: one draft per week, no matter what. On revision day, do three passes focusing on clarity (cut), cadence (shorten lines, vary length), and character (one specific detail per 150 words). Keep a ‘before/after’ log to witness your progress in the writing process. Personal projects matter—block 20 minutes a day, same hour, same place. Your writing voice is found, not set up, and rehearsal along with persistence is how you snag a reader on the page.
Swipe file categories and examples
| Category | What to save | Example clips |
|---|---|---|
| Openers | First lines with pull | “Here’s the gap you missed.” |
| Bridges | Short pivots | “So what changes now?” |
| Verbs | Strong, short action words | “ditch, nudge, build, ship” |
| Specifics | Concrete, metric details | “Saved 2 hours, cut 30% steps.” |
| Sign-offs | Crisp closes | “Your move.” |
Beyond Traditional Workshops
The Write More Personalityer workshop bucks the traditional classroom format by harnessing the power of engagement through rapid experiments and immediately actionable feedback. This innovative approach aids writers who find traditional workshops arid or sluggish, accommodating hectic schedules and diverse learning preferences worldwide. By utilizing techniques that prioritize creativity, the workshop fosters a dynamic environment where participants can thrive.
These interactive, fun sessions eschew rigid lectures in favor of hands-on drills, timed sprints, and what some might call ‘writerly shenanigans’ that shake loose stale phrasing. For instance, you might reword a flat sentence five different ways, run a tone-ladder to adjust your writing voice, or swap lines with classmates for instant punch-ups. With real-time feedback, you minimize guesswork and witness what resonates and why, making the process of writing copy much more effective. A 2-hour video block is divided into quick clips, allowing you to study in 10-minute chunks and then try the tactic in a live chat or a draft, which enhances the retention of skills in real work scenarios.
Beyond the room, mastermind groups and copywriter club communities extend the learning experience further, providing a variety of perspectives. In a mini-pod, you might encounter someone working on B2B tech copy alongside another focusing on a wellness email sequence. By listening to what convinces in every room, you can steal clever gestures and insights. Virtual classrooms and forums host industry experts for Q&A sessions and teardown streams, while digital tools streamline the process: shared docs for line edits and voice threads for tone checks, ensuring that collaboration is smooth, especially for global teams.
Hands-on reps matter. Headline projects, weekly writing challenges, and live critique calls provide concrete objectives and rapid feedback cycles. One challenge may ask for 20 headline drafts in 30 minutes, then filter them with a simple rubric: clarity, edge, promise. Live critiques educate your ear cadence, flow, edit. Gradually, you gain little nods of approval from colleagues and potential customers—valuable indicators that your pitches resonate beyond the lecture hall.
Growth continues with mentorship and consistent encouragement. A mentor helps set a personal plan: pick one skill per week, track changes, and reflect on results. Ongoing chats address mindset blocks, such as fear of aggressive voice or concern about open rates. Podcasts, webinars and online courses introduce additional flexibility — you learn at your own pace, in your own time zone. This custom blend allows you to prioritize your requirements, augment them with worldwide assets, and implement fresh competencies across work and life.
Measure Writing Authenticity
Authenticity in Justin Blackman’s Write More Personalityer Workshop is not just a vibe check; it’s a powerful tool. This system helps you analyze whether your writing voice resonates, engages across mediums, and drives customer action.
Checklist for Consistency in Voice, Values, and Language
- Tone: Compare tone across 3–5 pieces (site page, email, social post). Observe warmth, formality, jokes, and riskiness. If tone swings inexplicably, note it.
- Vocabulary: Track repeated words, phrases, and metaphors. Construct a mini-lexicon of ‘always use,’ ‘never use,’ ‘case-by-case. Stable word choice signals a consistent voice.
- Cadence: Check sentence length and rhythm. Do you prefer quick bursts or long, rolling lines? Read aloud. Rhythm that remains consistent from article to article demonstrates mastery.
- Values: List 3 core values (e.g., clarity, curiosity, service). For each, indicate one sentence that justifies each value on the page.
- Boundaries: Define no-go topics, claims, and jokes. Authenticity requires secure margins to remain intact.
- Fit with brand voice guide: Note where you follow the guide and where you adapt. Guides assist, but only if your instinct drives.
- Personality vs. polish: Flag lines that try too hard. If a quip blocks sense, slash it.
Track Outcomes to Ground the Gut Feel
Utilize both soft and hard signals in your writing process to create perfect copy that resonates with your audience.
- Reader engagement: Time on page, scroll depth, reply rate, direct messages. Look for save/share rates instead of raw views.
- Conversion rates: Email sign-ups, demo requests, cart adds. Test A/B drafts with varying degrees of tone.
- Client feedback: Pull verbatim notes like “sounds like us” or “too cute.” Code them by theme to detect drift.
- Qualitative cues: Comments that mention “I felt like you read my mind” show real voice landing, even if sample size is small.
Spot Mindset Leaks That Dilute Voice
Scan drafts for:
- Employee mindset: Hedging, extra approvals, “we can’t say that” reflex. swap with transparent assertions and evidence.
- Imposter complex: Over-citing, timid verbs, jargon shields. Pick simple words, demonstrate performance, personal opinion.
- Total mindset blocks: Perfection loops, fear of negative takes. Ship a lean 80%, collect information, optimize.
Run Periodic Self-Audits and Tools
Audit monthly or per-campaign using expert tools. Conduct a style override test against your style tracker, a voice swipe file, and compare against Codex Persona to evaluate tone, vocabulary, and cadence. While voice mirroring or brand ventriloquism can map patterns, treat outputs as clues, not absolute truths. Remember: authenticity blends consistency and vulnerability, yet readers judge it, making it partly subjective. Balance personality with straightforward, helpful content to achieve perfect copy.
Sustain Your Unique Voice
A unique writing voice is how your work rises out of a packed field, and it requires regular maintenance to remain keen. The workshop defines voice as a combination of your personality, tone, and language, supported by your values and lived experience. It’s not static; it shifts as you mature, educate yourself, and encounter new concepts, so the objective is to support it purposefully. To achieve this, you can leverage industry experts in your journey.
Devote yourself to continuous practice, consistent feedback, and fresh projects to sustain your style. Write short daily drills: 150-word riffs on a prompt, product blurbs with three moods, or a micro-essay from a scene you saw on your commute. Every week, select one skill to train—rhythm, word choice, or point of view—and monitor it in a basic log. Ship small pieces in low-risk places, like a newsletter or a private group, then collect notes with three questions: what felt true, what felt off, and what line stuck. This process can help you craft perfect copy.
Reserve creative play time to prevent a rut! Block out 30 minutes, three times a week, for tests with explicit rules. Switch tense. Rewrite a bio in five tones: candid, witty, formal, warm, and spare. Make a product ‘voice’, like a bike that drones on with dry humor. Experiment — test out a five line scene in 1st, then 3rd person. These low-stakes drills help you spot tells—favorite phrases, sentence length, ways you build a beat—so you can use them on purpose, not by habit.
Develop a support group that provides truthful, gentle input. Find copy chiefs, mentors, even peers who understand the craft and honor your ambitions. Communicate a one-page brief with your purpose, audience, and “do/don’t” list ahead of reading. Request feedback on clarity, tone appropriateness, and originality, not preference. Bring in rotating readers from outside your field to stress-test cultural cues and maintain clarity for international audiences.
Mindset shifts stoke the engine. So allow yourself to experiment and to retain the bits that work. Small wins matter: one strong hook, one clean metaphor, one cut that tightens flow. Others call voice talent, others call it trained. Both can be right. Self-awareness and reflection transform raw traits into craft. Identify your principles. Mark your prejudices. Welcome in scuff marks and wear a bit of imperfection. It sounds authentic and keeps your voice, not a clone of another person’s.
Conclusion
If you want to construct a voice that sticks, keep the work small and steady. Short daily drills trump big burst goals. READ YOUR LINES OUT LOUD. Cut the fluff. Exchange hazy terminology for specific. Try one adjustment each post. Observe the increase in clicks or page time.
To keep it real, follow some cues. Maintain a word bank. Maintain a swipe file. Record what receives responses. For a quick gut check, friend test. If a pal can hear you in it, then you’re headed in the right direction.
As a follow-up, choose an exercise from today. Give it a go on a post or a mail. Send me the link, or your draft. Request a review or reminder. Let’s keep your voice keen and vibrant.
