Kelsey Formost – Copy Class Course
Access the Copy Class Course for ONLY $497 $15
The Size is 2.56 GB and Released in 2021
Key Takeaways
- Copy Class is a hands-on, step-by-step copywriting course for website copy, email marketing, and sales messaging that uses real examples, templates, and live support. It’s perfect for novices and veteran scribblers alike who desire straightforward structures that turn readers into buyers.
- The structure progresses from basics to expert tips and contains worksheets, checklists, and templates for rapid implementation. Take every lesson and apply it immediately to your business to develop repeatable systems that scale.
- It touches on audience research, brand voice, web copy, and email sequences, as well as persuasion, storytelling, and organic promotion. They get lifetime access with updates, bonus mini courses, case studies, and expert interviews.
- Kelsey Formost adds industry-tested chops and a compelling, empathetic lesson in genuine marketing. Hone your approach with confidence from her live q&a’s, workshops and media insights.
- You experiment in real time with blank templates, hand-holding tutorials, and community input, creating website pages, emails, captions. Focus on human empathy, compelling calls to action and a consistent voice to enhance your engagement and conversion rates.
- The course is valuable on several levels with actionable outcomes, community accountability and continuous enhancements. Essential to compare feature and cost and outcome to other options, and then select the option that gets you writing copy that consistently sells. ===
An actionable copywriting course for small business owners, freelancers and marketers. The course encompasses fundamental subjects including brand voice, audience research, headline frameworks and direct calls to action. Lessons deconstruct sales pages, emails, and landing pages with step-by-step examples and fill-in templates. To create actual skills, the modules contain brief writing exercises, copywriting fundamentals, and tone and clearness inspections. They provide students tools to plan content, write faster and track results with basic metrics like open and click rates. Designed for new and intermediate writers, the course emphasizes plain language and repeatable systems. The following sections detail features, price, example lessons, and results.
What is Copy Class?
Copy Class is Kelsey Formost’s signature copywriting course for writers, entrepreneurs, and business owners who want crisp, powerful copy everywhere — on websites, emails, and sales pages. This effective copywriting course instructs essential copywriting skills for composing words that market, even for individuals who don’t consider themselves “writers,” with practical examples, models, and actions you can implement immediately. The course mixes live teaching, community, and ongoing updates to keep the material fresh. In short, it’s a fantastic opportunity: a course focused on copywriting basics, email list building, website copy, and trust-building messages that drive sales.
1. The Framework
The course moves from foundations to advanced tactics: research your reader, define offers, craft messages, write, edit, test, and refine. You begin with audience insights, then construct headlines, hooks and calls to action prior to outlining full pages and sequences.
It depends on time-tested structures, such as PAS for landing pages, AIDA for product pages, and a basic “Hook–Value–Ask” loop for emails and social captions. Checklists, worksheets, and plug-in templates eliminate guesswork & accelerate drafts. Newbs receive actionable steps, while pros receive scalable systems for multi-page sites, complicated funnels, and segmented lists.
2. The Curriculum
Core modules include audience research, brand voice, website copy, email sequences and sales messaging. Lessons deconstruct persuasive writing, storytelling, and organic promotion with cross-niche examples.
There are targeted exercises on subject lines, headlines, and taglines. Bonus stuff like mini courses, case studies, expert interviews, etc. All online with lifetime updates.
3. The Instructor
Kelsey Formost is a veteran copywriter with a history of client victories. Her instruction is immediate and friendly, employing personal anecdotes to demonstrate what works and why.
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She’s a mental health advocate, championing real, human-first marketing. She frequents podcasts, entrepreneur summits, and the media, spreading copy insights.
4. The Application
Students implement every principle into their own site, their offers, their list. You sample website sections, emails (including welcome sequences), and short-form captions with fill-in-the-blank templates.
Step-by-step tutorials steer drafts, edits and mini-experiments. I care about practical advice that increases conversion and revenue.
5. The Community
They enter an online room with writers and entrepreneurs across the globe. Peer feedback, swaps and light networking polish drafts.
Live Q&As, workshops and active threads maintain the momentum. Accountability prompts + check-ins get you across the finish line and shipped.
The Psychology Behind It
Copy Class, taught by copywriting expert Kelsey Formost, leans on behavioral science to help writers convert readers into customers. It positions effective copy as a blend of empathy, clarity, and trustworthy evidence, essential for online business success.
Voice
Demonstrates how transparent voice root trust. Students create a brand’s ICA, then conduct a ten minute exercise to mine precise language from interviews, reviews, and support tickets. Those words form cadence, and meter, and diction so the message reads like it originated in the reader’s universe. This “talk to one person” focus cuts through clutter and forges a close connection.
Exercises include tone sliders (warm–formal, bold–calm), rewrite drills in three levels of simplicity, and a value proposition sprint that answers: who it’s for, what they get, why it matters. Samples range from a health app with straightforward, comforting copy and a B2B SaaS brand with punchy verbs and numbers to a nonprofit tone that places outcomes — not assertions — front and center. The class emphasizes that consistent voice across site, email, and social renders a brand memorable, more trustworthy and ultimately easier to purchase from as time goes on. It unlocks artistic liberty so you can create what you desire on your terms.
Empathy
Students try ‘Screw yourself for a minute, concentrate on who you’re serving and how you serve them.’ That shift restrains self-centeredness and guides copy toward genuine benefits and genuine hurts.
Tactics such as micro‑interviews, friction logs, and “day‑in‑the‑life” scripts to bring good and bad needs, fears, and hopes into vivid relief. Non‑writers receive templates and sentence stems, writing is difficult, but reps and feedback increase the floor quickly.
Empathetic lines take the reader’s language, eschew hype and provide evidence. Results tend to manifest as elevated open rates, improved click‑throughs, and loyal purchasers. The course covers mindset: change your beliefs about yourself to ship better work, turning breakdown into breakthrough with self‑awareness and honest review.
Connection
Copy Class teaches students to ignite signal, not static. Use personal to show stakes and context, then tie them back to a value proposition that answers why should the reader care. Keep your metrics in metric units for international clarity. Use CTAs requesting small, specific actions—reply with one roadblock, save this guide, share with a peer—so engagement seems low-risk and helpful.
As honest, regular messages pile up, they create a genuine community. Over them comments and referrals and user stories compound into trust and conversions.
Key Skills You Develop
This hands-on toolkit for writing effective copy equips you with essential copywriting skills to capture attention, build trust, and convert readers into buyers. You will develop audience research skills, establish a clear brand voice, and learn web copy structure along with SEO habits. Additionally, you’ll create a solid email strategy that drives steady sales, ensuring your online business thrives.
Audience Insight
You pick up easy research tactics to shape a focused Ideal Customer Avatar. Start with voice-of-customer sources: support tickets, social comments, public reviews, and competitor FAQs. Pull specific quotes, not paraphrased notes. They steer headlines and offers.
Frame to behavior map and preferences and pain points. A basic grid: Job to be Done, Desired Outcome, Barriers, Triggers. For example, a fitness app user desires ‘short home workouts,’ battles ‘time,’ and responds to ’10-minute plans, no gear.’
As usual, segment by needs rather than demographics. Segment by use case (starter vs power user), urgency (now vs later), and awareness stage. Segments yield focused messages that raise conversions.
Turn experiences into custom copy. Mimic the reader’s language in headlines, include obvious benefits, eliminate steps. This develops clarity and terseness, key copy standards.
Brand Voice
Identify a voice that suits your mission and vision, then maintain it consistently across platforms. A short exercise: pick three brand traits (e.g., calm, candid, expert), write do/do-not rules, and test them on a product blurb.
Study market examples to see range: Duolingo’s playful directness, Patagonia’s grounded purpose, Apple’s crisp minimalism. Not to emulate—to adjust tone.
Authenticity matters because trust sells. Readers smell pimping. Great writing develops with time, and time, and revisions. Stuff like the Hemingway App will help you cut fluff and turn complicated thoughts into simple ideas. Creativity flourishes when you research others, books like Big Magic ignite superior ideas without wandering from your essential message. Even if the writing doesn’t come naturally, practice makes you better at outlining your thoughts and articulating your value proposition.
Web Copy
Step-by-step tutorials for how to write headlines, taglines, product blurbs and CTAs that motivate buyers. Example: “Sleep better in 7 nights” beats “Our mattress is innovative.
Structure pages for flow: promise, proof, benefits, details, objection handling, clear CTA. About pages bridge mission to consumer results.
| Best Practice | Why it works | How to do it |
|---|---|---|
| Lead with outcome | Matches user intent | Use customer’s exact words |
| One CTA per fold | Reduces choice friction | “Start free trial” |
| Proof near claim | Builds trust | Data, reviews, demos |
| Scannable layout | Aids speed reading | Short lines, subheads, icons |
| SEO basics | Attracts qualified traffic | Intent keywords, meta, alt text |
Focus on UX and SEO together. Drill down on intent keywords, fast load, and READABLE layouts.
Email Strategy
Discover welcome flows, weekly notes, and launch series. Welcome sequence: promise, proof, product path, and simple ask.
Plus subject line helper tools and templates increase opens. Test curiosity, benefit-first, and specificity: “Cut edit time by 30% this week.
Grow your list with value-driven lead magnets and explicit permission. Segment by action and lifecycle.
Automate and monitor. Tag clicks, open rate, click-through and revenue per send. Repeat to build passive sales.
Is The Investment Worthwhile?
Kelsey Formost’s Copy Class is designed for business owners, freelancers, and marketers who want to write transparent, high-conversion copy without outsourcing to an agency. The key issue is price vs. value. This comprehensive course seeks to provide actionable headline, email, sales page, and website copy systems, along with essential copywriting resources and audience research, featuring templates and samples that you can insert into live campaigns.
Pricing typically follows a single-tier format in the mid-three-figure to low-four-figure range, with USD 797 serving as a common anchor for the full course. They frequently offer payment plans over 2–6 months, which aids cash flow for small teams and solo proprietors. Discounts often appear during cohort launches or seasonal promos, and some bundles come with additional email templates or a messaging audit. For non-U.S. buyers, you can pay online in your local currency, with VAT/GST applicable in various regions.
Worth from lifetime access and updates. That’s important, because copy trends move and platforms evolve. When the course updates with new lessons—such as new email templates or updated sales page templates—you receive them free of charge. The real test is if the methodologies transform into quantifiable improvements — like increased CTR, average order value, or time to publish.
Among small companies, a focused message can yield quick returns because it clearly answers the question: why choose you? A little email rewriting can significantly shift the needle—one student saw nearly $400 in passive sales after tweaking a single message, effectively counterbalancing the $797 cost. Similar patterns emerge in other skills training: a photography course enabled one individual to earn back the price tenfold after gaining confidence and refining their offer.
In entrepreneurial circles, proprietors who invest in advice—like copywriting courses, coaches, or mastermind support—often report increased focus, superior pricing, and consistent execution. Others have doubled their rates and plan to increase again, benefiting from better positioning learned through an organized curriculum. Having someone or something to hold you accountable can be as valuable as the content itself.
- Clear brand message that sets you apart
- Faster draft cycles for pages and emails
- Higher email opens and clicks with tested subject lines
- More sales from optimized product pages
- Better lead quality from refined opt‑ins
- Confident pricing and stronger offers
- Reusable templates for future launches
- Time saved across team workflows
Tangible results you can expect include mastery of key copywriting skills, making it one of the most applicable and enjoyable routes to copy and business growth mastery.
How It Compares
Designed for wordsmiths who seek actionable guidance and a personal touch, Copy Class occupies the space between fill-in-the-blank courses and argument-dense seminaries. This effective copywriting course offers content depth that is practical and layered: short lessons, templates, and live teaching that focus on real outputs for websites, emails, and social captions. The style is direct and example-based, with room for a unique brand voice. Community support is active but not noisy, featuring reviews, hot seats, and prompts that nudge you to ship work. Kelsey Formost mixes in soulful marketing values with tactics like headlines, value props, and conversion tests to help you connect with your ideal customer.
Personality vs. Formula
Copy Class uses headline, hook and offer frameworks, then demonstrates how to tweak them. Students discover how to trade uptight lines for crisp, conversational copy that still sounds like them, which helps messages resonate and break through noise.
Example: a homepage hero shifts from “We provide solutions” to “Get clean skin in 14 days without harsh acids,” then adds a brand quip for tone.Another: an email CTA moves from “Learn more” to “See if this fits your skin,” using the same structure but warmer voice.
This equilibrium helps prevent “cookie-cutter” writing. Best practices remain—clear promise, proof and CTA—while tone and details adapt. Formal or conversational writers can have them both, so long as the message remains clear and direct.
Tip: treat templates as scaffolds. Begin with the frame, then tailor verbs, rhythm and proof points until they fit your brand’s cadence and audience demands.
Creative vs. Technical
Sides Are Covered Creative modules: idea sprints, story arcs, voice guides, and narrative beats that build trust across site pages, email series, and social threads.
Technical chunks are consists of value proposition drills, offer mapping, clarity tests, analytics basics and A/B testing. You figure out how to measure click-through, scan rate, sign-up lift, then adjust copy for conversions without sacrificing tone.
Most students get better, but a few accelerate with close coaching. Either way, the course combines practice with feedback so improvements remain. Great copy addresses a distinct audience need, uses simple language, and suits the medium—concise for captions, skimmable for web, concentrated for email.
Advice: use creative story to hook, then apply technical checks to proof, measure, and iterate for the result you want.
Who Benefits Most?
The best fit includes individuals seeking practical guidelines to craft effective copy that converts without hype. This copywriting course, designed for the real world, provides essential resources to help you write and trial your words across emails, websites, and social media.
Business owners, entrepreneurs, freelancers, and aspiring copywriters at any level
Owners and founders who wear many hats gain a complete system to craft offers, value props, and landing pages that resonate with their ideal customers. Freelancers and agency professionals can accelerate briefs, minimize edits, and pitch with evidence using your frameworks. Newbies can pick up the fundamentals of effective copy, such as headline formulas and calls to action, allowing them to write with less trial and error. Professional copywriters also learn a more rigorous process for research, VOC notes, and conversion checks, which significantly helps increase fees and impact.
For those with confusing marketing, low conversions, or mixed messages
If your site gets traffic but few sign-ups, the lessons focus on conversion gaps: weak headlines, vague outcomes, or calls to action buried below the fold. When your message comes across as ‘off,’ the ideal customer analysis maps pain points, desired outcomes, and voice cues. Defined ICA research results in sharp value props and on-brand tone across your home page, about page, and emails. Exemplify how to trade “feature dumps” for easy-to-understand benefits that answer What’s different for the purchaser, creating effective copy that converts.
Suits women, new business owners, and anyone seeking an authentic voice
The course offers a fantastic opportunity for those who don’t see themselves as “born writers” to learn essential copywriting skills. By prioritizing simple words over buzzwords, new founders and back-to-work pros can establish credibility quickly. Women seeking a unique brand voice that is warm yet firm will benefit from templates that maintain a natural tone while driving action. These strategies ensure effective copy that resonates across cultures, avoiding slang and focusing on clear guarantees.
For anyone ready to invest in writing skills and real financial change
If you want more sales from the same traffic, this copywriting strategy for home pages, sales pages, and welcome emails helps lift conversions on your site and email list. If you’re after reach, modules on web copy and social media captions increase clicks and time on page. If you’re not a natural writer, you’ll receive best practices, checklists, and edits that transform draft chaos into effective copy. Great, truthful content creates fans and return customers.
Conclusion
To sum it up, Copy Class delivers practical skills that are immediately applicable. Lessons demonstrate writing crisp copy, validating concepts, and constructing a voice that suits your brand. The combination of brain science and simple tools keeps it crisp and practical. A tiny store can write a sales page that sounds neat. A marketer can tweak subject lines and increase open rates. A founder can sitemap and trim fluff.
Price fair sits for the depth you get. The course stacks up nicely against peers on scope and pace. Best fit: folks who want simple steps and proof in the form of better words.
Ready to see if it clicks for your work. Test drive one exercise this week and measure the shift.
