Ben Settle – Rise of the Alt-Copywriter
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Ben Settle’s “alt-copywriter” path shows you how to ditch client dependence and act like a publisher. You build assets—daily emails, frameworks, trainings, and templates—so you control pricing, schedule, and sales. You grow your list with simple, relentless opt-ins and punchy stories. You write fast, write honest, and test ideas daily. You sell ethically with clear promises, proof, guarantees, and deadlines. Your emails entertain, earn, and compound trust—turning tiny conversations into predictable cash flow. Keep going and you’ll see how it all clicks.
From Freelancer to Publisher: The Client-less Path
A pivot. You stop thinking like a hired pen and start acting like a publisher. Instead of waiting on briefs, you create and own assets. The “alt-copywriter” approach lets you blend select client work with your own products so you’re not chained to someone else’s pipeline. You leverage your skills to build offers you control, establishing independence and predictable growth.
You’ve seen the instability—projects vanish, recognition’s scarce, and you’re always replacing clients. Shift your focus to assets you own: frameworks, trainings, templates, newsletters, and micro-brands under your name. When you publish, you set the agenda, pricing, and release schedule. You compound wins because each asset can keep selling long after you create it.
Embrace the client-less mindset. Treat your writing like inventory, not gigs. Build systems that showcase your expertise and convert attention into ownership. You’ll trade dependency for control and turn your craft into a durable business.
Daily Emails as Assets and Income Streams
Even before you have a product, daily emails let you bank assets that compound. Each send becomes an owned piece of intellectual property you control—evergreen lessons, stories, and offers you can reuse, bundle, and monetize. You’re not renting attention; you’re stockpiling revenue-generating messages that appreciate as your list becomes more responsive.
Write daily, and you shift from chasing projects to building assets. Your words pull double duty: they entertain and sell. With the right strategy, a single email can drive immediate sales, seed future offers, and train subscribers to buy. Over time, that cadence turns into predictable cash flow that makes client work optional.
Treat each email like inventory. Test hooks, refine angles, and track response. When a theme converts, repurpose it into sequences, paid collections, or product copy. Consistency breeds anticipation, and anticipation boosts conversions. You keep control, diversify income streams, and grow a durable, publisher-style business powered by your writing.
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Audience Building With Simple, Relentless List Growth
Because lists are leverage, your job now is simple: grow one every day with tactics you can execute on repeat. Use simple, free methods: a clear opt-in on every page, a compelling lead magnet, and a short pitch in your socials and byline. Promote one link relentlessly. Turn casual traffic into subscribers, then turn subscribers into fans.
Email daily. Short, punchy notes keep attention high and your name top of mind. Consistency creates anticipation, which raises open rates and primes people to buy. Use stories and humor that reflect your voice and your readers’ world. When they nod, laugh, and reply, you’re building loyalty.
Engage back. Ask for quick replies, run simple polls, and highlight subscriber wins. Those tiny conversations compound trust. As conversion climbs, your list becomes a predictable income engine, making client work optional. With cash flow stabilized, you can focus on your offers and widen your reach, again and again.
Writing Fast, Writing Honest: Techniques That Stick
When you write fast and tell the truth, your work cuts through and keeps you shipping. Speed lowers friction. You stop polishing commas and start publishing ideas. The more you produce, the sharper your instincts get, and the more your audience stays engaged.
Write daily—email is your dojo. Hit send even when it’s imperfect. That cadence trains clarity, builds a loyal readership, and shows you what actually resonates. You’ll spot patterns, refine hooks, and develop timing that turns attention into sales.
Honest writing isn’t confessional therapy; it’s clear, unvarnished communication. Say what you know, admit what you don’t, and back your claims with proof. Readers feel that integrity. Trust compounds, and conversions get easier.
As an alt-copywriter, blend client work with self-publishing. Use your list to test angles, voice, and offers, then bring the winners to clients. Consistent practice creates mastery; speed and honesty make it stick. Keep shipping.
Ethics, Enthusiasm, and Offers That Print Money
Ethics is your unfair advantage. When you respect your reader and put their needs first, you sell more with less friction. Trust compounds. You don’t need tricks or hype; you need relevance, clarity, and a spine. Say what the product does, who it helps, and who should skip it. That honesty filters in the right buyers and elevates your brand.
Bring real enthusiasm. If you wouldn’t use it, don’t pitch it. Your excitement sharpens headlines, deepens bullets, and lifts stories. Readers feel it. They lean in because your belief is contagious.
Then package it as an offer that prints money: clear promise, concrete proof, bold guarantee, and a hard deadline. Deadlines move fence-sitters. Make the urgency real and the terms simple.
Write like a human. Lead with narrative, not noise. Hook attention, deliver value, and ask for the sale. Do this consistently and your email becomes a profit engine—client work optional.
Frequently Asked Questions
Who Is Ben Settle?
Ben Settle is a veteran copywriter and email marketing expert you can study to sharpen your persuasive writing. You’ll find he champions daily emailing, shows you how to build owned assets, and pushes a publisher mindset so you’re not stuck chasing clients. He created the Client-less Copywriter approach, helping you diversify income and grow your brand. Heavyweights like Dan Kennedy and Russell Brunson endorse his work, proving his methods actually move markets.
What Is the 80/20 Rule in Copywriting?
The 80/20 rule in copywriting means 80% of results come from 20% of your efforts. You focus on the highest-impact elements—headline, hook, offer, proof, and call to action. You prioritize audience pain points, test big ideas, and cut fluff. You analyze which pages, angles, and phrases convert, then double down. You’ll streamline drafts, iterate on winners, and allocate time to what moves sales, not busywork. It’s leverage, not labor.
What Are the 4 C’s of Copywriting?
The 4 C’s of copywriting are Clear, Concise, Compelling, and Credible. Picture a lighthouse: one steady beam guides ships—your clarity cuts fog. You trim excess like a sailor tossing ballast—that’s conciseness. You flash signals that stir action—compelling. And you anchor with proof—credibility. You use plain language, tight sentences, emotional hooks, and verifiable claims (stats, testimonials). Do this and your copy steers readers from curiosity to trust to conversion, fast and confidently.
What Are the 3 C’s of Copywriting?
The 3 C’s of copywriting are Clarity, Conciseness, and Compellingness. You use clear language so readers instantly understand you. You cut fluff so every word pulls its weight. You make it compelling by tapping emotions, proving benefits, and prompting action. When you apply all three, your message becomes easy to grasp, tight, and persuasive. You’ll guide readers smoothly from interest to decision, boosting response rates across emails, pages, and ads.
Conclusion
You’ve seen the client-less path: turn daily emails into assets, grow a hungry list, write fast and honest, and sell with ethics and enthusiasm. Now it’s your move. Stop waiting for permission and ship something today. Build the habit, feed the audience, and let simple offers do the heavy lifting. When the dust settles, you won’t be pitching gigs—you’ll be publishing profits. Sink or swim, you’re the one at the wheel. Start now and don’t look back.
