Matthew Dicks – Storyworthy for Business
Get The Storyworthy for Business Course for $1599 $13
The Size is 6.57 GB and was Released in 2024
Key Takeaways
- Mastering storytelling is crucial for professionals who want to communicate ideas or distinguish themselves in cut-throat business environments.
- The Storyworthy Business Storytelling Course provides actionable methods and a framework for building and utilizing storytelling skills.
- To find and develop authentic, personal stories is to become more believable and forge deeper connections with your business audiences.
- Great delivery, both body language and vocal variety, can make business stories more powerful and audience attention more hypnotic.
- Building your story library guarantees you’re ready to respond to any business scenario with an appropriate, memorable tale.
- When you lead with truth and openness, you build trust, make your team feel inspired, and give yourself a business communication advantage that will last a lifetime.
Matthew Dicks’ “Storyworthy for Business” is a book that shares how simple storytelling can help in work settings. The book shows ways to use real-life stories to support talks, build trust, and make ideas clear. Readers find steps for picking the right story and tips for sharing them in meetings, pitches, or emails. Many people use these methods to show their message, connect with groups, and make work talks less dull. Storyworthy for Business” gives sample stories and quick tasks to help with practice. For people wanting to share ideas in a way that sticks, the book offers clear steps. The next parts will break down the main lessons and tips from the book for daily work life.
The Unspoken Business Problem
In many workplaces, people face a real struggle: they cannot share their ideas in a way that sticks. It’s not merely about being eloquent in speech or prose. The problem runs deeper. When teams don’t get the message, they miss deadlines or replay work or fail to achieve goals. It’s not often discussed, but the impact manifests in missed deals, disoriented customers, or initiatives that stall. The unspoken business problem.
When companies strive to demonstrate their worth, too many echo one another, speaking the same language as everyone else, causing their messages to drown in the noise. In cluttered markets, it’s tricky to stand out. A pitch, email, or meeting can blend into the background, leading to forgotten messages. This is why impactful stories are more than just nice to have; they help individuals recall the message and believe in the messenger, enhancing their business communication.
Building trust is not solely about delivering information. Many perceive business jargon as slick or phony, which breeds distrust. People crave authenticity, and that’s where storytelling comes into play. A good story is truthful and transparent, revealing the real battles and triumphs, making the human aspect of the business visible. When a story resonates as genuine, people listen and engage, boosting the credibility of the message.
Matthew Dicks emphasizes that it isn’t just about grand narratives; even small, daily stories can illustrate what matters. He suggests a daily practice: spend five minutes each day asking, “If I had to tell a story from today, what would it be?” This habit captures small wins and lessons. Another effective storytelling technique is the “First, Last, Best, Worst” method, which prompts people to find relatable stories by reflecting on significant moments in their lives.
Lastly, consider the concept of ‘Speaking Through Adjacency,’ which involves associating seemingly disconnected thoughts to strengthen messages. To address the unspoken business problem, individuals must embrace bravery and authenticity in their communication. Masterful storytelling is not merely a skill; it’s the key to bridging the gap in business conversations, enabling a more engaging and effective dialogue.
The Storyworthy Business Storytelling Course
This course is designed to help individuals from any background discover, craft, and share impactful stories for business success. With 8 modules and over 50 lessons, this innovative course offers business professionals a practical, step-by-step method to create narratives that address real business challenges. Each lesson is organized around effective storytelling techniques, including the method of ‘Speaking Through Adjacency,’ which encourages stories to convey meaning without explicit explanation. Ultimately, it aims to transform pitches, campaigns, and meetings into engaging strategies that inspire others, generate impact, and build credibility.
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1. Find Your Stories
The class begins by emphasizing how to find stories from your work or life. It encourages folks to examine micro-moments—perhaps a time when a meeting southern or a work challenge—and consider the lessons tucked within. The concept is to find worth in ordinary occurrences, not simply significant victories or defeats.
They discover how to identify those little career inflection moments—when they acquired a skill, overcome a challenge or made a difficult decision. These stories, told well, are transformative and vulnerable. The course provides a straightforward method for selecting stories that align with the objective, remain authentic, and connect easily to others. Authenticity is crucial, since stories that ring true establish more trust and create an easier connection among your team or clients or partners.
2. Craft Your Narrative
Once stories are found, the course instructs you how to build them into a crisp arc. That is, establishing what was at stake, what changed, and what was learned. Simple tools—like story maps and frameworks—keep people from getting lost in the weeds.
Students learn that business stories are most effective when they blend data with authentic scenes or description, not just statistics or outcomes. A good story can demonstrate the fight to salvage a product launch, or the collaboration required to slam dunk a deal. The course demonstrates how to use crisp visuals, a defined angle, and precise language to create a memorable impression.
Concise, obvious stories are emphasized. The course demystifies how to trim away what doesn’t support the point, keeping every element of the story valuable to your listeners.
3. Deliver With Impact
The course demonstrates how powerful delivery makes a story sing. It includes how to channel your voice and body language to capture and maintain attention, even in virtual meetings.
Practice is integrated throughout each step. Students receive feedback as they test new stories out loud, and discover how timing or pace can make or break a message. Real-world case studies provide you with examples of stories that worked in sales, marketing or leadership talks, making it crystal clear how delivery transforms results.
4. Build Your Library
They are trained to maintain a story bank, prepared for any work—sales calls, team meetings, presentations, or interviews.
The course says to keep replenishing, so you always have a new one handy.
Easy systems for writing down stories are shared.
Keep the story library up to date.
5. Lead With Authenticity
The business course reminded me how truth-minded stories create trust and how they help people follow a leader. When leaders share real struggles and wins and misses, teams feel seen and heard.
Leaders who learn to open up about what didn’t, not just what did, connect not just with managers, but with everyone. This can cause a brand to shine as authentic, not simply another business.
Why Authentic Stories Win
Because authentic stories win—and reach people in ways that facts alone can’t. When a story is real and honest, it strikes a chord. Human beings of all stripes can identify with authentic narratives, making them feel less isolated. This type of link is difficult to create with mere statistics or generic assertions. For instance, a CEO sharing a personal story about a true hardship and the lessons learned will resonate more than a litany of accomplishments. Masterful storytelling makes these experiences memorable.
Our brains are hardwired to remember stories dramatically better than facts or numbers. Memory experts report this occurs because stories engage emotions. The moment someone listens to a compelling story that touches them, a memory is created. That’s why most global brands utilize effective storytelling in their marketing strategies, focusing on stories rather than features. Great stories aren’t just easier to recall; they get passed along. We enjoy sharing stories that evoke emotions, so a good story keeps on working well after it’s initially told.
The power of true stories extends far beyond memorability. They encourage people to look at something with a new perspective. When a leader or a brand shares a real journey, it often involves growth or change, which can inspire others to follow suit. A true story can transform a mere message into a learning experience, aiding the development of others as well.
Personal stories establish trust. When a business shares real wins and losses, it feels more transparent — and more trustworthy. We react to this transparency. Over time this creates a powerful connection, whether in the context of teams or customers. Listeners tend to give the storyteller the benefit of the doubt, which provides an advantage to those who are brave enough to share authentic stories.
| Company/Case | Story Used | Business Outcome |
|---|---|---|
| Patagonia | Employees telling personal stories on gear use | Increased consumer loyalty |
| Airbnb | Hosts sharing guest experiences | Boosted bookings, global trust |
| Dove “Real Beauty” | Real women’s stories about self-image | Higher brand engagement |
| Warby Parker | Founders’ story about access to eyewear | Stronger brand recognition |
In a crowded marketplace, authentic stories are difficult to counterfeit. They assist a business in creating a distinct voice and enduring value. Customers and teams respond to authentic, human stories—not just sales hype, making storytelling an essential communication skill for business success.
Meet Matthew Dicks
Matthew Dicks is an acclaimed storyteller and expert in narrative communication. His work has shaped how people from all walks of life use stories for work, teaching, and daily talk. Dicks is known for his clear, down-to-earth style, which enhances his business communication skills. People trust him because he does not just tell stories—he shows others how to do the same with steps that make sense. As a Moth GrandSLAM champion and a bestselling author, his skill is proven on stage and in print. His story methods are utilized by business leaders, teachers, and anyone who wants to speak with impact.
Dicks believes everyone can be a good storyteller. He teaches that even small moments from daily life can become strong stories when shaped with the right tools. His course, found on his website, covers 14 modules and over 100 lessons, forming a complete storytelling toolkit. Each lesson helps people find, build, and polish their own stories. He focuses on story structure, clarity, and the key details that make stories stick. The course is designed for all kinds of learners, from beginners to those who speak for work, helping them develop their storytelling skills to spot storyworthy moments and turn them into compelling narratives that connect and persuade.
What sets Dicks apart is his focus on real, usable advice. He does not use jargon or talk down to his students. Instead, he provides steps that are easy to follow and fit many settings. He backs his teaching with a 30-day guarantee, demonstrating his commitment to business success. Past students and leaders in various fields praise his methods for their value and impact, showcasing the effectiveness of his coaching in enhancing communication skills across all types of people and jobs.
| Name | Testimonial |
|---|---|
| K. Sharma | “Matthew’s course changed the way I talk at work.” |
| J. Lee | “His tips made my talks clear and real.” |
| A. Tan | “The most value per minute of anyone I spend time with.” |
| L. Rodriguez | “I now see stories in my daily life, ready to share.” |
Real-World Business Transformation
Storytelling can drive real change in business communication. Matthew Dicks’ methods teach leaders how to craft impactful stories that do more than just share facts—they shape how teams and companies act. Many business professionals have seen clear results after using these narrative skills. For example, a sales manager at a global tech company started using stories instead of slides in pitches. The team won more deals, and clients expressed a stronger bond with the brand. In another case, a human resources head used personal stories to convey new company values. Staff feedback indicated that trust and engagement increased, even during tough shifts in policy.
Obvious numbers demonstrate the shift as well. Teams armed with story-driven sales presentations experience higher close rates. Leaders who share masterful storytelling in meetings see more staff participating, and surveys indicate higher morale. In other companies, this method resulted in more rapid buy-in for digital change initiatives, helping make new technology deployments more seamless and less stressful.
- Storytelling is what makes teams tick. When folks tell others why they’re passionate about a project, people hear it and want to contribute. This creates camaraderie.
- It makes corporate culture mature. When leaders recount tales of the company’s history or future aspirations, it plants deep values in the tribe.
- It clears room for learning and innovation. People are comfortable sharing failures and successes, so groups become more rapid learners and experiment with new approaches.
- It assists with transformation. When leaders employ stories to demonstrate why shifts are necessary, people comprehend more and resist less.
Anyone can acquire these essential communication skills. Leaders can envision themselves gaining trust, aligning teams, or acquiring clients by sharing the right story at the right moment. There’s more to using stories than just public speaking; it’s about building a culture that adapts, improves, and delivers to customers in a rapid-paced environment.
Beyond Theory: The Vulnerability Edge
In business, effective storytelling is more than idle chatter. Real stories, honestly told, build trust and make people feel seen. Vulnerability—sharing authentic thoughts and emotions—looms large here. When leaders and teams are open, they give others a reason to care and listen. According to business researcher Keith Ferrazzi, vulnerability breeds stronger, longer-lasting business connections. It transcends the superficial and allows folks to connect on a plane that ignites substantive transformation.
Striking that balance between openness and professionalism can be difficult. No one wants to overshare at work, but flat, surface-level talk can sound cold or fake. By sharing impactful stories that include not just successes, but also insecurities or errors, people can relate without sacrificing esteem. For instance, a manager who admits that a project fell flat but then communicates what was gained from the experience can establish trust. This type of honesty doesn’t mean sharing every aspect of your personal life. Rather, it’s about choosing moments that reveal what you care about and how you respond to adversity.
Many of us are scared to be open, particularly in a professional context, due to the fear of appearing vulnerable or being criticized. These concerns are legitimate and often stem from previous experiences. Still, vulnerability is not about frailty; it’s a sign of strength because it means being real even when it’s tough. When a person tells a genuine tale of how they fell down and got back up, it allows all of us permission to follow suit, fostering a culture of helping each other, learning more, and growing.
In time, sharing real stories creates a longer-lasting connection and more empathic connection between team and client. It humanizes individuals — it enables others to view the individual, not the position. Even minor moments–a leader recounting a first day blunder, an employee describing a difficult client call—can change the way people feel and behave. Not just better workplaces, but better outcomes.
Conclusion
Strong stories move people at work. Matthew Dicks shows how to use real stories, not just facts or slides. His way builds trust fast and sticks with people. Teams start to talk with more ease and realness. Hard talks feel less tense. Big wins or fails sound honest, not stiff. Leaders who share true stories get more buy-in. Everyone gets what is at stake. The course gives clear steps and tools. No fluff. It fits real life, not just theory. Anyone can start, no need to be a pro. To level up how you share and lead, check out more on Matthew’s approach and try his tips. Clear, true stories help work feel more human.
