Joanna Wiebe – The 10x Freelance Copywriter
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Key Takeaways
- Joanna Wiebe is one of the foremost experts in conversion copywriting, famous for her expertise, novel techniques, and dedication to training freelance copywriters around the globe.
- Conversion-centric copy, customer intelligence, and science are the heart of Joanna’s approaches, assisting freelancers in generating more quantifiable outcomes and greater impact.
- Joanna focuses on a killer value prop and business systems to help freelancers stand out and keep clients in check.
- The 10x Freelance Copywriter philosophy promotes smart growth, client hunting, and value-based pricing.
- Mindset shifts – resilience, adaptability, willingness to bust limiting beliefs – are crucial for long-term freelance success and personal growth.
- Freelancers, btw, should scale with quality–that is, focus on high-value projects and create infinitely scalable, repeatable systems for running your business.
Joanna wiebe – the 10x freelance copywriter is an online course that trains writers and marketers how to construct a freelance copywriting career around making more money and working with higher-quality clients. The course is constructed by Joanna Wiebe, Copyhackers’ founder, whose advice is refreshingly clear and practical. They teach students how to write proposals, manage clients, set prices, and grow a copywriter brand. The course further features templates, video lessons, and real-world case studies. Hundreds of freelance writers and marketers use this course to hone their craft and scale their client roster. Below we dissect the key takeaways, advantages and potential limitations for beginners.
Who is Joanna Wiebe?
Joanna is perhaps best known for founding Copyhackers, a site that aspiring freelance copywriters worldwide look to as a trusted source. She made her name as a pioneer in conversion copywriting, a term she coined to describe copy that persuades readers to take specific actions, such as clicking a button or completing a form. With an English degree, Joanna initially questioned whether she could transform her passion for writing into a viable career. Over the years, she has demonstrated that good writing is not only an art but also a valuable tool in business.
Joanna has worked with giant brands and hyper-growth startups, showcasing her expertise in copywriting freelancing. Her clients have ranged from popular tech brands to startups eager to scale quickly. Her work has frequently led to tangible outcomes, such as improved sales or increased user registrations. This real-world experience equips her with insights into what strategies work and what do not in the trenches. Through her mastermind group, she has guided numerous writers, offering both tips and tough love, viewing each session as a chance to assist others while learning from them in return.
A frequent industry speaker, Joanna has graced some of the highest-profile conferences. Her no-nonsense style is always grounded in practical insights drawn from her experiences. She emphasizes ideas that writers can apply immediately, rather than just theoretical concepts. For many, her talks and lectures have reshaped how we perceive copywriting and the art of selling with words.
Time management is another area where Joanna excels. She organizes her workdays—dedicating one day to writing and another to meetings—to minimize switching tasks. This method not only helps her safeguard her time but also allows her to delve deeper into her craft. Joanna believes that writers should value themselves and charge accordingly, candidly discussing pricing while providing actionable advice for writers looking to enhance their rates.
How Joanna Wiebe Influences Copywriting
Joanna Wiebe introduced a fresh philosophy to freelance copywriting, emphasizing conversion copywriting as a strategic approach. Her work, honed by a background in creative writing, focuses on results and the needs of your customers, blending actionable advice with a deep reverence for data to help aspiring freelance copywriters thrive.
1. The Conversion Focus
Copywriting means crafting words to compel people to act, not just to read. Joanna emphasizes that results are what count—great copy aids clients in expanding and achieving tangible goals, such as increased signups or sales. She trains copywriters to employ explicit calls-to-action and to slice the fluff, so that every word pulls.
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Her campaigns demonstrate this in action. For instance, she assisted a software firm increase free trial signups simply by tweaking the text on buttons and incorporating brief, convincing testimonials from actual users. This demonstrates her faith in using the right words right when you need them, not just flowery language.
2. The Voice of Customer
Joanna thinks listening to customers is step one. She gathers actual feedback, reviews, and survey responses to determine what customers pay attention to. It’s this insight that informs her copy, making it more likely to resonate and produce.
Copywriters with client lingo come across as more authentic. Joanna recommends that freelancers bypass guessing and simply talk to users. Doing this saves writers face when they miss and makes their copy human.
3. The Scientific Method
Joanna acts like a scientist—she experiments with new tips, validates statistics, then adjusts her copy. She runs mini-experiments, say splitting headlines, and examines the data to determine which variation performs optimally. That way, each change is purposeful.
It’s integral to track stats. She challenges writers to experiment, experiment and experiment some more. This test cycle makes copy improve with age, not just by chance.
4. The Value Proposition
A good value proposition says to readers what’s special about an offer. Joanna has us writers say this explicitly—no buzzwords, no assumptions. She recommends bulleting or bolding showing what the product or service is different.
It assists clients in differentiating themselves in a saturated marketplace. Joanna’s tips. Be clear, use customer language, and answer: “Why should anyone pick this?
5. The Business System
Joanna emphasizes the demand for systems, not merely abilities. She suggests leads tracking, project management, and feedback tools. Savvy systems for smart copywriters.
Freelancers with checklists and templates work smoother, keep clients happy, and grow their business with less stress.
The 10x Freelance Copywriter Philosophy
The 10x Freelance Copywriter philosophy is all about helping freelance writers create bold, sustainable careers through transparent stages and intelligent decisions. The purpose is to assist individuals in boosting their earnings and attracting superior clients, not simply through increased effort but by strategizing and optimizing every opportunity in their copywriting business.
At its heart, this philosophy advises freelancers to approach their work as a serious business. It’s not just about writing well; it’s about figuring out how to identify strong opportunities, understand what clients want, and create offers that resonate. My 10x program, built by Joanna Wiebe, shows writers how to set their rates, communicate the value of their work, and keep clients coming back. For instance, rather than simply hoping for projects to come their way, writers discover how to contact and pitch their work to the right folks, ultimately finding clients who pay more and respect their craft.
A huge component of the 10x philosophy is mindset. The course teaches writers to think bigger about what they can accomplish, demonstrating that growth is not a matter of luck or being at the right place at the right time. Rather, it’s about planning, soliciting feedback, and taking actionable advice from each lesson. The course is a drip-by-drip program, providing new lessons every six months rather than all at once. This pacing allows writers to apply what they learn, inquire, and receive feedback during weekly office hours. Many have claimed this approach assisted them in discovering brand-new methods to write copy, communicate with clients, and even alter their entire way of working.
The course emphasizes community. Once you complete the core lessons, you can remain in the slack group, continue learning, and support one another in your growth. This open, ongoing support simplifies maintaining new habits and staying on track. The 10x Freelance Copywriter philosophy provides writers with the resources and room to evolve at their own pace, strategize intelligently, and experience concrete transformations in their craft and paychecks.
Beyond Tactics: The Mindset Shift
Freelance copywriters looking to go beyond tactics need to rethink how they view work, time, and client needs. A mindset shift is not merely useful—it’s crucial for genuine expansion in the world of copywriting freelancing. Most begin in an employee mindset, punching the clock and anticipating leadership. The freelance world plays by its own set of rules, where outcomes are more important than hours, and it’s the freelancer who determines their own benchmarks. This mindset shift unlocks a world of flexible work and stronger client relationships.
Conquering self-doubt is non-negotiable. Imposter syndrome is why so many freelancers charge little or even silence about their talent. Others don’t feel like they have enough evidence to charge what they’re worth, or fear clients won’t perceive their value. This can box in their growth and earning potential. When this is confronted head-on, freelancers begin to view their labor as something worth valuing and pricing accordingly. For instance, as Joanna Wiebe frequently notes, crystal-clear, proof-backed case studies and testimonials can enable freelancers to get confident and charge what they’re worth in their writing.
Time management is a big one! Transitioning from a strict schedule to a self-managed day requires patience and experimentation. Freelancers can fritter away hours on tiny gigs that won’t even pay them well, just to keep their schedule full. A mindset shift gets them working on what adds the most value, like pitching to higher-quality clients or establishing their own brand. Utilizing easy aids, such as daily task lists or online calendars, can help make this transition tangible and drive their copywriting business forward.
Growth requires continual education and the desire to change. The top freelancers stay current in skills and seek new ways to address client issues. They discover how to collaborate with others, occasionally employing aid or constructing a tiny team. In other words, it involves releasing the notion that they need to do it all alone and having faith in others to produce quality work as well.
A growth mindset — founded on patience, resilience, and the hunger to keep learning — makes it simpler to confront obstacles, pivot when things fail, and identify new opportunities. This mindset enables freelancers to provide more than just words—they learn to listen, to ask better questions, and give clients what they need, not simply what they request, ultimately leading them toward copywriting superstardom.
Deconstructing the “10x” Methodology
The “10x” freelance copywriter framework, shaped by Joanna Wiebe, deconstructs freelance copywriting growth into actionable strategies. It mixes mindset, systems, and skills to help freelancers figure out their path to copywriting freelancing success, emphasizing results over credentials. While some bash the method’s universality, many freelancers have enjoyed discovering that results trump degrees.
Client Acquisition
- Develop a robust online presence — like a site or portfolio — to demonstrate actual work and endorsements.
- Leverage online communities, such as LinkedIn, to reach new clients and collaborators.
- Sign up for groups or communities where clients or other freelancers congregate to dole out tips or leads.
- Request referrals from previous customers, and simplify the process for them to refer you.
- Captures some testimonials and pop them on your site or proposals to win trust.
Networking counts. Freelancers who participate in online groups or attend industry events receive additional job leads and advice. Relationship building transforms one-timers into regulars.
Personal branding is not just a buzzword. It’s about demonstrating your principles, intensity, and irreplaceable talent. Think of it as your brand—what people are saying about you when you’re not around.
Pricing Strategy
Value-based pricing implies you bill for the outcomes you provide, not your time! Joanna’s philosophy goes, base your fee on the value to the client of your work.
Checklist to avoid pricing mistakes:
- Don’t undercharge just to win jobs.
- Avoid unclear rates or hidden fees.
- Don’t ignore the market rate for your skill set.
- Never skip regular reviews of your pricing.
Joanna emphasizes freelancers need to understand what their abilities are worth and not be scared to request more. Evaluate your abilities, research what your competition makes, and charge accordingly.
Project Management
Smart project planning is crucial. Without it, freelancers face missed deadlines and unhappy clients.
Joanna proposes something like Trello or Asana. It assists in keeping tabs on tasks, deadlines, and client feedback all in one centralized location. Simple checklists or spreadsheets work as well.
Transparent client communication counts. If anything shifts, inform clients quickly to prevent confusion and scope creep.
Clear timelines and milestones keep freelancers organized and demonstrate to clients consistent progress.
Scalable Systems
Scalable systems are repeatable steps you can apply for every client, so you don’t reinvent the wheel with each one.
Joanna instructs freelancers on how to establish templates for emails, proposals, and project workflows. These assist in accelerating work and maintaining excellence.
Benefits of automation and delegation:
- Cuts down busywork
- Frees time for bigger projects
- Lowers risk of mistakes
- Makes it easier to handle growth
It might not be glamorous to spend your time systematizing something — but it pays off in the long run — letting you scale your business without burning the midnight oil.
The Anti-Scale Approach to Quality
This anti-scale approach slams the brakes on the impulse to grow rapid and broad. Instead, it invests itself in doing finer work for a smaller audience. This is how Joanna Wiebe, the 10x freelance copywriter, differentiates herself. She clings to the faith that prioritizing quality—not simply world-chasing bigger numbers—is more rewarding and less stressful. She lectures that by concentrating on a smaller number of high-value projects, you spend more attention on each. This translates into superior outcomes for both you and your clients.
A lot of freelancers want to handle as many clients as possible, believing that more work will lead to more money. However, as Joanna observes, this frequently results in hurried work, reduced compensation, and exhaustion. The anti-scale approach suggests it’s better to select a handful of gigs that align with your skills and values. For instance, instead of producing fifty blog posts for numerous clients, you might focus on writing ten high-impact case studies for a couple of firms. These deeper jobs are more valuable and allow you to build trust with your customers while mastering the art of writing copy.
It’s an anti-scale approach that means you serve a smaller, engaged group instead of a huge, passive audience. A copywriter for a niche software company gets to learn the pain points and needs of that group really well. Their prose turns more intimate and practical. The copywriter solves real problems for a niche audience. This results in increased engagement and loyalty. They react more if they ‘sense’ the work addresses them. Joanna’s projects frequently demonstrate this, featuring customized content that aligns with the client’s objectives and tone.
With fewer projects, freelancers can manage their time better, allowing for strategizing, digging in, and refining their work. They sidestep the hustle of competing deadlines, making work enjoyable and leaving room for discovery and development. This anti-scale approach not only avoids burnout but also enables freelancers to be there for their clients in a sustainable and satisfying manner, ultimately contributing to a successful copywriting business.
Conclusion
Joanna Wiebe carves a defined trajectory for freelance scribblers eager to expand and establish credibility. Her ‘10x’ concept silences the clutter. She demonstrates how to concentrate more on the work and less on tricks. Her advice applies to a lot of work and skill levels, not just copywriters. With her method, copywriters can develop healthy routines and attract genuine customers. Her anti-scale style puts craft back into the profession, so each word matters. Freelancers receive a plan that works, not just in the abstract but in real life. If you want to dig deeper, watch her talks or read her guides. Experiment with her steps and see what best suits your style and goals.
