Brian Dean Course: Get Press Every Month
Access the Get Press Every Month Course for ONLY $1997 $12
The Size is 11.59 GB and Released in 2019
Key Takeaways
- With a few months of press every month, you create months of sustained organic traffic and authority backlinks to boost your search rankings. Be timely by matching coverage up with trending topics and timely digital PR.
- Build a repeatable press machine that combines SEO research with PR workflows for results you can predict. Use Google Trends and Exploding Topics to choose high-interest topics each month.
- Create data-driven assets like surveys and industry reports that journalists will want to reference. Publish results with obvious graphics and put them on nice, optimized pages where they accumulate links over time.
- Act quickly on trends with short analysis and ready-to-post evergreen perspectives to boost coverage chances. Keep a list of seasonal topics and pitch drafts on hand ahead of time to speed turnaround.
- Develop media connections by providing special value such as proprietary statistics or specialist commentary before requesting coverage. Record interactions in a CRM and politely follow up to nurture long-term trust.
- Define KPIs to measure impact such as backlinks acquired, referral traffic, keyword rankings, and conversions. Check your performance monthly and polish your playbook to scale what works and trim what does not.
Get Press Every Month is a media outreach program that teaches step-by-step methods to earn steady press mentions each month. It goes over prospect research, short email scripts, and follow up timing, all with a focus on the importance of relevance and reporter needs. Lessons demonstrate how to construct angles, cite statistics, and create quotes that align with news cycles. Case studies range from pitches for SaaS, local service firms, and consumer brands and benchmarks such as 10–20 target pitches a week and low-teen response rates. Tools encompass a few easy-to-use spreadsheets, email templates, and light PR tracking. For scrappy teams, it provides repeatable work and well-defined objectives. The sections below detail the syllabus, tools, and timelines.
Why Monthly Press Matters
Monthly press is about accumulative growth, a crucial tactic for content marketing. It keeps your brand top of mind, fuels search engines with fresh signals, and aids journalists in finding credible quotes.
Highlight how consistent press coverage drives ongoing organic traffic and authority backlinks, boosting rankings in Google SERPs.
Regular press generates new mentions and buying links from authoritative sites, which transmit powerful trust signals to Google. Every story can generate referral traffic immediately and improve rankings over weeks and months. A monthly press gives the search engines new pages to crawl, new anchor text, and more brand mentions across the web. For instance, a quarterly product update, a benchmark study with transparent data in metric units, and a short founder note can land features that sling high-quality backlinks. Those links bolster important pages, hasten indexing, and boost rankings for long-tail keywords, enhancing overall SEO strategies. Over time, this lowers paid spend because organic pages do more heavy lifting.
Stress the importance of staying relevant by leveraging trending topics and digital PR to maintain brand visibility.
Relevance decays quickly, making it essential to employ effective content marketing strategies. A monthly cadence pushes you to align stories to timely topics — new legislation, platform updates, and seasonal changes. By linking your statistic or specialist perspective to a trend, you significantly increase your chances of acceptance. Well-timed press releases can hook into news cycles, while digital PR nudges those angles to niche reporters and newsletter editors. This approach keeps audiences engaged and demonstrates you are active and attentive, allowing you to repurpose content across your blog, social posts, and email.
Explain how monthly press secures long-term traction and credibility, making your business a trustworthy source for journalists and searchers.
Consistent press demonstrates openness and momentum, which are crucial for effective content marketing strategies. They track milestones, wins, and lessons while creating a public record. Reporters bookmark trusted sources who respond quickly and provide clear data—a monthly update makes that too easy. With effective SEO techniques, searchers encounter steady press and reviews, reducing uncertainty and increasing CTR.
Emphasize that regular media attention supports passive link building and positions your brand as an authoritative voice in your niche.
Once your brand is featured in credible outlets, other websites often reference or aggregate those stories, creating valuable organic links without any outreach. Maintaining a consistent schedule can enhance this flow. By posting fresh statistics, compelling images, and bite-sized quotes, you provide content marketing skills that publishers can utilize, ultimately boosting your ranking factor and visibility.
Develop Your Press System
Employ standard design and clean formats while exploring topics, ensuring every campaign flows from concept to pitch without friction.
Related Posts
1. Create Data Assets
Begin with a targeted issue your readers and press are interested in. Use Google Trends or Exploding Topics to identify quick-rising questions, then narrow to a pointed question you can answer with numbers. Select interesting metrics in advance, so the story is automatic.
Gather data via proprietary surveys, usage logs, public datasets, or partner APIs. If public sources are sparse, deploy light custom scrapers with explicit compliance guidelines. Clean and label, run basic stats, identify 3-5 headline findings.
Design is important. Employ a standard report format, huge graphs, and easy-to-read labels. Huge photos and straightforward graphics tend to get around in newsrooms and social posts. Post as a full blog page or Source Magnet report with charts that can be downloaded.
Let’s make it scalable. Catalog your pipeline, then publish one new report each month, in the same format.
2. Newsjack Trends
Monitor real-time spikes in with Google Trends, Twitter/X lists, and industry newsletters. Establish keyword alerts related to your niche.
Be quick with short posts, quote drafts, or a fast chart that connects the trend to your data. Maintain a reserve of seasonal and evergreen issues—holidays, policy cycles, annual industry milestones—so you can prepare pitches in advance.
Target to be interesting to journalists and partner brands that surf the same wave.
3. Develop Unique Angles
Come up with angles that question conventional assertions or add new context. Scan competitor PR to map gaps: missing audiences, neglected geos, or untested hypotheses.
Conduct micro-surveys or 5-10 rapid interviews for quotes. Link angles to business trends or new technology, so editors recognize quick utility.
4. Leverage Expert Commentary
Your own stable of experts, analysts, trustworthy operators. Maintain tags by specialty, region and response time.
Provide proprietary analysis, brief data notes, or quicker-on-background context. Post clips on LinkedIn, podcasts and niche forums to get inbound media.
5. Build Storytelling Narratives
Tie your mission to audience issues and current events. Use a case study arc: problem, method, result, and lesson. Include real examples and numbers, not hype.
Schedule a monthly calendar with your report drops coinciding with known news cycles. Send out releases with data highlights, a graph and a quotable line.
Cultivate Media Allies
Cultivating media allies involves building consistent, honest connections with reporters, bloggers, and colleagues, which can significantly enhance your content marketing skills and lead to valuable coverage, citations, and revenues. A robust network increases exposure and credibility, operating across sectors and geographies. By tracking contacts and interacting with their work, you provide value first—insider stats, pro tips, or smart quotes. Relationships may take time to develop, but the long-term lift in opportunities is worth the effort.
Authentic Outreach
Personalize each pitch. Use a proven, simple formula: a brief line that shows you read their work, a one-sentence hook that ties to their beat, and a clear ask with next steps.
Demonstrate actual interest, referring to a recent article, podcast, or thread. For instance, “Your remote work pay gap article (March 2025) highlighted the absence of cross-country data — we polled 1,200 workers across 10 countries.
Keep subject lines short and plain: “New EU study: 48% cut churn,” or “Exclusive dataset: solar costs by city (2020–2025).” Anchor any such resource with contextual text like “global churn study,” not ambiguous “click here.
Follow up a time or two, and 5–7 days apart. Be courteous, no hard sell. If there’s no fit now, rather, inquire about what topics or timing works better and make a note of it for future reference.
Mutual Value
Lead with value by utilizing unique datasets, timely expert notes, and fast turnaround quotes under 150 words. Employing unorthodox angles can assist in achieving higher relevancy, but it’s essential to maintain tight relevance. Media contacts can benefit from this approach, especially when incorporating SEO strategies to enhance their content’s visibility.
Connect your story to their readers and what’s trending in the SEO world. Anchor your angle to current metrics, policy shifts, or user behavior that matter now, such as voice search or core web vitals. By exploring topics that resonate with the audience, you can create more engaging content.
Consider sharing outcome proof by referencing previous features that generated +35% referral traffic in just 7 days or a B2B feature that produced 120 qualified leads. Keeping figures straightforward and metric can enhance your credibility and success in the field.
Utilizing techniques such as the skyscraper technique can also be a valuable tactic for improving your content marketing skills. By focusing on these practical implementations, you can drive better results in your SEO efforts.
Long-Term Follow-Up
Keep in touch even when you’re not pitching. Shoot them quarterly updates, a quick note on a new research study, or a brief benchmark chart in PNG.
Join my light engagement on LinkedIn and X Leave substantial, not hyped comments on their posts.
Follow every touchpoint in a CRM or sheet–name, beat, last contact, preferences, outcomes. Review monthly to polish cadence, angles, and what scores responses.
Master The Perfect Pitch
Pitching press every month requires talent and some nice clean machinery. It mixes data, creativity and strategic thinking and then condenses it all into a brief, helpful tip that makes it easier for a reporter to do their job.
A good pitch begins with relevance, concision and a newsworthy hook. Relevance means clear fit: match the journalist’s beat, reader needs, and current cycle. Demonstrate why your angle is important now, who it impacts, and how things shift when you know it. Keep the body under 120–150 words, link to a one‑page brief, and include one call to action. Lead with a hook tied to a clear change: a new data point, a fresh risk, a timely milestone, or a conflict. Example: “Remote work cut average commute by 12 km, but spiked suburban noise complaints 29% in Q2—here’s local breakdown by city.” That’s concise, specific and helpful.
Use Curated Report or Source Magnet Alliances to boost your hit rate. A Curated Report is a small, original brief which mixes public stats with one or two insights you generated. I’m envisioning something like 300-word overview, one graph, a technique tip and a quote from your specialist. Reporters can quote or enlarge it quickly. Source Magnet Alliances are tiny, pre‑vetted pools of experts who can provide on‑the‑record quotes inside 2 hours. Give the reporter one slot with a named expert and a backup. This minimizes friction and quickens publishes.
Insert images, statistics, or customized testimonials to differentiate yourself. One chart (600 px wide), one map, or a clean table with metric units makes a story breathe. Use data with a line on method: sample size, time frame, and source link. Add a customized quote that addresses the outlet’s angle. For a consumer outlet: “Our survey of 2,100 buyers across 11 countries shows 64% now prefer repair over replace.” For a trade outlet: “Mean defect rate fell from 3.1% to 1.7% after ISO 9001 rollout in March.
Experiment with subject lines and formats to increase open and reply rates. Try three subject lines: data‑lead, outcomes‑lead, or local‑angle. Track opens, replies, and publish lag. Save the prime cut, leave the gristle. A/B body formats too: one with a stat first, one with a quote first. Incremental wins compound.
The Unseen Press Engine
A durable press flywheel requires quiet systems that magnify every win, not one-hit wonders. There is no public definition of “the unseen press engine,” but this idea aligns with effective SEO strategies: re-use, link flow, and automation that stack results month after month, ensuring long-term success.
Content Syndication
Repurpose each strong press hit into syndication-ready versions: a short summary for newsletters, a 600–800 word article for partner blogs, and a concise post for social networks. Make headlines obvious, slap on canonical tags when possible and don’t break quotes because that kills trust.
Shoot for authority sites to get those juicy backlinks. Industry trade journals, trusted community blogs and established news aggregators will usually accept contributed or syndicated content, as long as it’s non-promotional and useful.
- Potential partners and notes:. * Medium Publications: editorial review; add canonical link.* LinkedIn Articles: original text allowed; disclose prior publication.* Industry Trade Sites: byline + bio; strict factual sourcing.* News Aggregators: summary only; link to the original.* Regional Business Press: local angle; no duplicate press release
Let us know what channels generate results. Track referral traffic, assisted conversions, link quantity and quality, dwell time, and country mix. Maintain a clean UTM scheme, compare 30-day windows.
Internal Linking
Link new press mentions to the appropriate pages on your website to pass authority and direct readers. Direct folks from your press page to the feature, then on to a valuable asset — like a case study or data page.
Map internal links per coverage: primary target (money or pillar page), secondary targets (supporting guides), and a contextual path for users who want proof, pricing, or specs. Track these in a spreadsheet.
Use descriptive anchor text that references search intent, such as “AI marketing study (2025 data)” rather than “click here”. Rotate anchors to prevent spam flags.
Update older posts with fresh press links. Attach a brief news blurb, update figures and re-submit the URL to quicken re-crawl.
Passive Mentions
Build evergreen assets–unique data, glossaries, or templates–that attract organic links over time. Evergreen formats trump ephemeral news cycles.
Aim for evergreen, long tail keywords and insert a news peg for seasonal surges. Align with E-E-A-T: expertise, clear sourcing, and transparent methods.
Track mentions with tools that capture web, news and social. Claim unlinked mentions with a nice note and a proposed link.
Display passive mentions on a trust page, in pitch decks, and in boilerplates to boost response rates.
Measure Your True Impact
Impact begins with a sharp frame. Establish what constitutes a press win for your team and market. Connect your goals to business, not vanity. Establish a baseline and follow shifts over weeks and months. Context matters: audience, sales cycle, and media mix shape results. Any single metric can deceive, so rely on a suite that mixes quantitative data with qualitative signals from users and stakeholders.
Set KPIs pre-launch. Pick hard goals that map to the funnel:
- Reach and interest: referral sessions from earned links, search impressions, branded search volume, social mentions.
- Authority and visibility: new backlinks by domain rating, unique referring domains, syndicated pickups.
- Rankings and demand: changes in keyword ranks for target terms, featured snippets won, search volume lift for brand and product terms.
- Engagement and trust: time on page, scroll depth, newsletter sign-ups from press landers, demo requests.
- Revenue and ROI: assisted conversions from press pages, lead quality (fit scores), sales cycle time, customer acquisition cost. Name specific goals (e.g. 30 new referring domains ≥ DR 50, +25% referral traffic, rank top 3 for “{industry term} + stats” within 90 days).
Leverage analytics to connect coverage to results. In Google Analytics or Matomo for example, tag links with UTM parameters specific to each outlet and story angle. In Google Search Console, monitor query-level clicks and average position for pages mentioned by press. Monitor backlinks in Ahrefs or Majestic, and link back to referral sessions and conversions. Track ranks in a dynamic tracker, categorize keywords by topic, intent and location. For a CRM, capture source as ‘Earned Press’ where UTM medium = pr, then measure lead-to-close rate and revenue. Add qualitative checks: pull journalist feedback, comment themes, and sales notes. This equilibrium mitigates bias and illustrates why a spike occurred, not merely that it did.
Rethink results every month. Prune tactics that waste time with low lift, such as low-DR directories or shotgun pitches with low fit. Double down on formats that win links and ranks — original data pages, local angles with global stats, expert quotes the press can cite. Record external swings—seasonality, news cycles, algorithm updates—and calibrate expectations. Continue to iterate — impact pivots with market demand and team attention.
Conclusion
To get press every month, maintain a focused plan. Establish a single core story each month. Line up 3 hooks. Construct a brief hit list. Contact on fixed day per week. Track leads all in one sheet. Easy triumphs over ingenious.
Want to build trust? Offer one new stat, one brief case and one snappy quote. Make it tight. Reporters move quickly. A swift yes requires a precise request.
To maintain momentum, test small. For instance, pitch a local site on Tuesday, a niche blog on Thursday, and a trade mag next week. Track what succeeds.
To remain honest, observe impact, not hype. Capture reach, links and REAL leads.
Want assistance to secure the system. Request a one-page template or sample pitch!
