Joey Percia – Emails That Crush

Published by MLCH on July 6, 2025July 6, 2025

Get The Emails That Crush for $197 $10

The Size is 0.60 GB and was Released in 2025

How to Buy?

Key Takeaways

• Whether you’re selling to CEOs in France, or teenagers in Tokyo, knowing your audience and connecting authentically is all you need to be a great email marketer.
• Real human personalization, explicit value propositions, relevant storytelling — all can make a dramatic difference in engagement and conversion.
• Data-driven strategies such as analytics and A/B testing assist in optimizing email campaigns and making certain messages strike a chord with subscribers.
• Because when you focus on meaningful interactions and customer satisfaction, you don’t just build stronger relationships, you build long term success.
• Actionable how-tos for creating emails that crush — from writing human centered emails to systematic follow-ups, in structured frameworks like Emails That Crush.
• Implementing these principles and iterating with real-world feedback remains the key to refinement and adaptation in this world of global email marketing.

Joey Percia – Emails That Crush is a famous manual for individuals who desire to craft emails that receive increased opens, clicks, and responses. The content provides transparent, actual examples of what still works in email copy today. Joey Percia spills secrets from years writing for brands and solo businesses. It goes into subject lines, body copy and how to finish with a powerful call-to-action. Too many readers use these concepts to expand lists, increase sales, and gain reader confidence. Steps are easy so even novice and advanced writers can utilize them. For those in need of real world email tips, the body below details takeaways and helpful habits from Joey Percia’s method.

The Unspoken Truth

The unspoken truth about emails that crush is that most marketers miss what matters most: knowing what their readers want and need. Many pay attention to metrics or fads but don’t inquire what compels an individual to click open, read and respond to a message. True insight begins with peering beneath the surface and excavating the unspoken. This is tough work. It requires time to listen, to watch, to learn from what people do, not what they say. For instance, a straightforward poll may indicate that users desire additional tips, but qualitative feedback or even observing them using your product can reveal they are lost or uncertain. The Collage Method lends a hand by allowing you to stitch together these signs, so you begin to get a bigger, clearer picture.

A big part of the unsaid reality is that most marketers overlook the impact of emotion. People like to believe that they buy with their logical side, but feelings win in the end. Consider the last time a message made you smile, or nod, or feel seen. Those are the emails that linger. Yet, so many campaigns use hard, impersonal language that hardsell offers without any warmth. Neglect the emotional side and you lose a genuine opportunity to relate. In so many cultures, taking care or being respectful in your tone can crush walls down and build bridges over borders.

Being real in your emails isn’t just a trend. It’s the core of faith. They can detect bogus flattery, contrived urgency or hyperbole from a mile away. Real tales, dumb errors and everyday language FARther. This develops a relationship extending beyond any given campaign. Some still believe that glittery language or lofty pledges do the trick, but most people are hip to these ruses now. They want straight talk, not fluff.

There exist myths as to what makes email effective. Most believe it’s about sending more, or using fancier tools, or writing clever copy. In reality, what works is a combination of knowing your reader and using real words and admitting you don’t have all the answers. Confronting the unspoken truth is about being changeable, questioning, and comfortable with uncertainty.

Why Your Emails Fail

There are a lot of reasons why your emails fail to drive results. One big problem is low engagement, which we can usually attribute to messages that are out of alignment with what people want or need. Bad timing and ambiguous calls-to-action and shoddy mobile design all contribute. When it sounds off or untrusting or is sent to the wrong group, it’s frequently overlooked or trashed. Knowing what these problems are will help increase your email campaigns’ power.

Generic Messaging

• Write different copy for new buyers, returning buyers, or subscribers from other locations.
• Provide content that connects with the recipient’s interests, for example beginners tips or advanced user updates.
• Write subject lines such as, “Quick tip for busy dads” or “Your free guide.”
• Include a brief personal message or mention a recent buy.

Blast the same email to everyone and people will check out. Each slice needs a message that resonates with their needs or interests. Good subject lines pop in crowded inboxes. Small touches—like addressing by name or referencing something they did in the past—make emails more human.

Related Posts

Clean Your Inner World – REPROGRAM YOUR MIND IN 45 DAYS

JT Cloutier – Post OS Course

Eckhart Tolle – Conscious Manifestation Download

Ignoring Data

Analytics track what people open, click and ignore. If you bypass this step, you miss out on learning how to get better. Open rates, click rates, conversions — these key metrics tell you what to change.

A/B testing allows you to experiment with different subject lines, content, or layouts to determine which generates the best response. In the long run, data-driven email tweaking results in increased performance and growing engagement.

Without tracking numbers, you’re at risk of missing growth. Data-powered tweaks keep your emails relevant.

Fear of Selling

Others fear that pitching a product is too salesy, but selling can assist when executed effectively. Think of it as problem-solving. Provide a distinct advantage. Storytelling can demonstrate how a product fits into real life, making the offer feel less like a pitch and more like advice.

Transforming your vision of sales—less pressure, more value—makes it easier to request action. This thinking assists both you and your readers.

Chasing Vanity

Hunting open rates and giant lists usually translates to minimal actual advancement. A smarter objective, instead, is to establish credibility and trigger meaningful activity.

Monitor conversions and delighted responses, not merely clicks. Pay attention to what aids folks, not what blingz.

Measure what matters, keep goals in sync with your bigger plan.

The “Emails That Crush” Framework

The “Emails That Crush” framework provides a step-by-step process for composing emails that deliver. Grounded in tested sales and behavioral psychology, it assists anyone from entrepreneurs to freelancers to cut time while boosting engagement, responses, and income. It spans every kind of campaign, from welcome messages to daily broadcasts, and emphasizes clarity, simplicity and emotional resonance.

1. The Human Element

Personality counts in email writing. When emails sound like a real person, not a robot, readers notice. Telling brief, honest stories—whether it’s a ‘we’ve been there’ mistake or a ‘here’s us winning’ moment—makes your message authentic. Using direct, plain language dismantles walls. When readers feel a human hand, they’re more inclined to open, read, and respond.

Motivating comments are important. Include a call to action, such as, “Thoughts?” or “Hit reply and let me know what you think.” This little step establishes trust and initiates dialog, key to the framework’s focus on engagement.

2. The Value Proposition

Each email needs to respond, “What’s in it for me?” Mention the value of your offer immediately. If your product saves time, demonstrate with a quick example—“Trim your email writing in half with this template.” Contrasting your offer with others, as in “Unlike most copywriting guides, this one takes less than 30 minutes to utilize,” distinguishes your communication. Always accompany claims with outcomes or testimonials.

If readers have skepticism, overcome it. Perhaps they believe that writing persuasive emails is difficult. Give an example of a newbie applying the framework and increasing sales. How do you ensure your offer addresses your audience’s actual needs and pain?

No fancy local slang needed — plain, straightforward value talk works for global readers. Leave the lingo, make it simple.

3. The Story Arc

A story hooks readers quickly. Start with a short setup: “Last week, I almost lost a big client…” Then construct a story that leads the reader through a problem, what you tried and the result. Use common characters or circumstances that many can identify with – like losing a sale because of a poor follow-up. This format holds people’s attention until the last word and creates an organic segue to your call-to-action.

Stories build tension. Maybe hint at a twist: “Then, I tried a new email sequence…” This keeps the reader wondering about the answer, so they’ll continue reading and act.

4. The Direct Ask

Make your CTA obvious. Say ‘Download your template now’ not ‘Look at our resources’. Action words — verbs such as “get”, “start” or “claim” encourage readers to take action.

Put your ask after you’ve demonstrated value. This makes your ask feel deserved, not pushy. Experiment with varying CTAs over time—sometimes a ‘Reply and tell me your challenge’ beats ‘Buy now.’

One action per email works best.

5. The Follow-Up

Have a follow-up email plan. One message is almost never going to do it. Follow up with another email that provides additional tips, responds to questions, or tells another story to emphasize your point.

Personalize these emails on what readers did previously. They click buy not! Adjust your message to confront that. Pay attention to how people react and adjust your follow-ups accordingly.

Follow-ups keep your brand top-of-mind.

Deconstructing The Course

Joey Percia’s “Emails That Crush” delivers a blunt and specific guide to writing powerful emails that generate outcomes. The course follows the complete email marketing journey, from constructing a basic strategy to leveraging proven templates. It’s unique in emphasizing concrete, practical tips that assist people of any skill level craft better emails.

Students acquire hands-on expertise. The course demonstrates how to leverage faith-based frameworks, and the APAA formula — Attention, Problem, Agitate, Action. This approach emerges from deconstructing emails and ads that have performed well in the wild. Like, for instance, how to capture attention in line one, cultivate an undeniable sense of need and guide readers to obvious calls-to-action. Templates and checklists make these steps easy to execute, so readers can insert their own ideas and begin quickly.

The course is divided into concise, targeted lessons. Each lesson examines one aspect of writing emails, such as how to start strong, how to keep things simple, or how to write with emotion. Plus real-life email breakdowns that demonstrate how to correct typical errors, such as ineffective subject lines or unclear calls to action. Joey shares how his sales and behavioral psychology background informs his teaching, providing insight into what makes people open, read, and click.

Support isn’t an afterthought. Students receive additional resources such as checklists, supplemental guides, and a template library. There’s a private group for sharing wins, asking for feedback, and receiving support from Joey and peers. One place it could be stronger is in advanced segmentation. Some deeper guides on technical setups with tools like ConvertKit or ActiveCampaign would assist users with more complex requirements.

Beyond The Open Rate

Open rates indicate whether your email attracted attention, but they don’t provide the full picture. A good email does more than turn heads. It makes them read, click, buy, return. If it’s email, you should be monitoring click rate, reply rate, customer conversion — things like that. Conversion rate is a big indicator of message lift. Engagement — such as replies or clicks — lets you know if the content is informative or spam.

Every element of your email influences readers’ reactions. Subject lines that suck people in. Clear calls-to-action direct them where’s next. Personal touches – like incorporating a reader’s name or providing advice tailored to their needs – can go a long way. Plain, straightforward prose is optimal. If readers get lost or bored, they exit. Emails that share tips, show care, or solve a real problem get more clicks and replies—even if the open rate sucks.

Trust leads to a lifetime of reading. When you concentrate on value, not just selling, subscribers stay. They count on your next note. Over time, this generates better performance than emails that just chase opens. Leveraging established frameworks such as APAA — attention, personalization, action and advantage — aids in writing emails that convert. Real world experiments prove that emails based on these concepts get more clicks and more sales than ones with only a flashy subject line.

Deconstructing previous campaigns helps identify what works. For instance, an easy to understand story with an easy to understand offer usually trumps a long, confusing message. By observing reader behavior, you can adjust and optimize every subsequent email. We want to see the big picture, not just a single number.

Real-World Application

Joey Percia’s Emails That Crush course is grounded in actionable steps and tools tested on real-world campaigns. The course provides email frameworks and templates that work in real business settings—students employ these to increase sales and cultivate trust with their lists. For instance, a tech startup leveraged the course’s APAA email formula to launch a new app. They wrote emails in under 30 minutes using these prompts, fired them off to their list, and saw a 20% increase in trial sign-ups within a week. The APAA method chunks messages into neat blocks—Attention, Problem, Agitation and Action, making them simple for folks to consume. What makes the formula strong is its emphasis on clarity and directness, which works as well for product launches as it does for service updates.

The frameworks in this course don’t lock you into one industry. A healthcare company leveraged the templates to ping wellness tips and extend checkups — resulting in a consistent uptick in bookings. A tiny e-commerce shop put those same ideas to work on weekly sales emails. With an emphasis on simplicity and the emotional side of messaging, readers not only opened their emails but clicked through and bought. Joey Percia’s breakdown of real world emails in the course illustrates precisely why some messages succeed and others fail. In one collapse, a student rewrote their email utilizing the storytelling advice, morphing it from a dry update into a mini-drama about a customer’s problem and result. This switch alone doubled their email replies.

The course prompts you to play. For example, students are instructed to optimize subject lines, experiment with call-to-action buttons, and leverage input from their own lists. This practical approach ensures users discover what resonates with their specific audience, not merely what succeeds in principle. The behavioral psychology lessons—whether it be leveraging social proof or simple narratives—seem to transcend cultures, rendering emails that feel more personal and more relevant.

Students are also forced to continue progressing. My advice is to measure results, see what readers do, and tweak emails. This cycle allows individuals to discover their personal aesthetic and improve with experience, regardless of the industry or objective.

Conclusion

Effective email writing requires craft, not chance. Joey Percia’s emails that crush reveals the actual craft behind emails that get read and trigger action. The course deconstructs every step of the way, from transparent subject lines to authentic-feeling stories. Too many still pursue open rates, but the real victories are replies and sales. They want emails like a friend, not a robot or a sleazy ad. Real brands employ these tactics to make their list feel listened to. To find out what works, give these tips a whirl in your next email. See how little tweaks can deliver better responses or clicks. More winnin’? Put into practice what Joey’s course teaches and watch the growth for yourself.