Marie Forleo and Laura Belgray – The Copy Cure
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Marie Forleo and Laura Belgray – The Copy Cure is an online copywriting course that trains writers, founders and marketers to write clear, human, sales ready copy. With video lessons, swipe files and practice prompts, the program covers voice, headlines, hooks, email copy and website pages. Modules demystify tone, word choice, and editing steps that trim fluff and increase clarity. Lessons increase click through rates and conversions and slash your writing time. The course is offered in cohorts a few times a year, and students receive lifetime access to materials and updates. Tools are actual examples, proven frameworks, and quick checklists. To balance fit, costs, and results, the parts below chart capabilities, track record, who profits most, and frequent use cases throughout positions.
What is The Copy Cure?
An online copywriting course for entrepreneurs, coaches, and creatives who want crisp personality-driven copy that sells, sans hype. Co-created by Marie Forleo and Laura Belgray, it distills years of marketing and professional copywriting experience into a step-by-step system that teaches you to write with voice, structure, and intention across essential channels. This course is ideal for aspiring copywriters looking to enhance their copywriting skills.
It’s their flagship course, aiming to cultivate fundamental abilities applied in sales pages, emails, newsletters, social media posts, and site copy. You discover how to tap into your real voice and apply it where it sounds organic, while still motivating readers to take action. Lessons emphasize plain language, concise structure, and compelling leads. For instance, a sales page begins with a sharp promise + proof + clear next step, whereas an email relies on a crisp subject line + a short hook + one idea + a clear call to action, essential components for effective copy.
Training is hands-on. You receive writing prompts, checklists and real-world examples that you can copy, tweak and test. For example, a warm up could ask you to write 5 ‘about’ page openers in first person, then rewrite them in second person to discover which is nearer to your brand. Illustrations demonstrate why a generic statement such as “Our course helps you grow” gets amplified into “Get a simple plan to book five new clients this month.” These little tweaks equal big wins in clicks and sales, whether you sell coaching, courses or products.
Laura Belgray’s method sits at the core: be visible, be specific, and sound like a human. She doesn’t sell her copy services anymore, so this course is how people get access to her method. You learn to sprinkle in little bright details that scream realness—like “three 30-minute calls” instead of “coaching support,” or “ship in 48 hours” instead of “fast delivery.” The training covers how to shape stories for business use: a brief personal moment, a tie-in to your offer, and one ask. This balance nurtures both writing craft and business outcomes, with students reporting everything from consistent list-building wins to six-figure years.
More than just tactics, The Copy Cure connects the dots between writing, business, and personal growth. It provides you with tools to ship work, measure results, and refine your voice as you go, making it a valuable resource for those looking to improve their copywriting portfolio and succeed in their writing career.
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The Core Writing Transformation
The Copy Cure teaches aspiring copywriters to transition from hard, generic sentences to crisp language that builds trust and inspires action. This professional copywriting course combines easy exercises with actual samples, enabling students to develop a unique voice that resonates while still converting through email marketing, sales pages, blogs, and social media copywriting.
- Email copywriting
- Sales copy
- Blog posts
- Web copy
- Social media content
1. Voice
Students map their natural speech first: write how you talk, then trim. They learn to strip filler, name things directly, and select weighty verbs. It’s what makes copy memorable and copy memorable.
Prompts push writers past bland templates: draft a product intro three ways (gentle, bold, witty). Rewrite a headline with three angles–speed, relief, proof. Read a paragraph aloud, then remove any word you wouldn’t say to a pal.
Personality reveals itself in little decisions. Premium skincare” becomes “a cooling gel that soothes red patches in 10 minutes.” A before-and-after: “Our course helps you grow” becomes “Finish five modules, send one email, book three paid calls this week.
2. Confidence
The course gives step-by-step tracks to beat doubt: outline, draft ugly, rest, revise, ship. Some flourish in a single extended sit, others require hours or even days to allow thoughts to percolate. Both roads are good provided the steps remain.
Daily practice counts. A “power hour” conditions focus, but a fixed block every day creates rhythm and combats drift. Workshops provide focused feedback on a single objective at a time—voice, hook, or call to action—so progress is evident. Alumni transitioned from stalled to consistent output through experimenting with formats each week and safeguarding time, even dropping client work to develop their own assets.
3. Connection
Writers learn to lead with reader desires, not characteristics. Start with a moment: a missed deadline, a cart that times out, a skin flare before a shoot. Call out the ache, and then connect it to a little, short-term victory.
Newsletter drills: one story, one lesson, one ask. Social posts: a hook, one proof point, and one prompt to reply. Students read great ads and solid craft books to learn how empathy sounds on the page. Real examples demonstrate how straightforward language and concrete evidence convert readers into loyal customers.
4. Conversion
The program breaks down why people act: clarity, proof, and loss of doubt. Templates, swipe files, and checklists span subject lines, leads, offers, bonuses, and PS lines. Calls to action stay direct and benefit-led: “Start the 7‑day plan” beats “Learn more.
They experiment with one variable at a time—shorter subject lines, scrubbed leads—and measure open rates, click rates, and sign ups. Case studies say something, too — they come after clearer benefits and stronger proof, and they report lifts in opens, clicks and profit. A consistent schedule, along with space to reflect and refresh, makes outcomes reproducible.
Meet Marie and Laura
Here’s who they are, what they’ve built, and why their partnership is important for aspiring copywriters seeking cleaner, crisper copy.
Marie Forleo
Marie Forleo, bestselling author and business coach, is the star of MarieTV, a long-running platform featuring interviews, tutorials, and case studies on business and creativity. Her work focuses on practical copywriting skills for modern entrepreneurs, including audience research, product-market fit, ethical marketing, and effective copy that meets real needs. She introduced B-School, a signature online course on digital marketing. It was through B-School that she and Laura connected more deeply. Laura entered the program, learned online marketing, and saw immediate business growth—from list size to launch revenue. Marie then invited Laura to collaborate on a copywriting course, which evolved into The Copy Cure. This decision highlighted Laura’s artistry and underscored the demand for a curriculum that teaches aspiring copywriters how to create compelling content that sells.
Laura Belgray
Laura Belgray is an award-winning copywriter and founder of Talking Shrimp, known for her engaging writing style that resonates with audiences. As an expert in copywriting courses, she crafts sharp, conversational copy that sounds like a real person while still achieving impressive results. Her approach disrupts formalistic conventions, emphasizing precision and relatable details. Through her experiences with Marie, including participation in a mastermind and a large live event, Laura was inspired to create her own free copywriting course. These experiences have influenced her teaching methods, focusing on short lines, strong verbs, and relatable examples. For instance, transforming ‘Subscribe for updates’ into ‘Get weekly tips to write faster and sell more’ enhances clarity and value, showcasing her effective copy skills.
Track record and proof
- Laura worked on B-School as a collaborator and experienced first-hand how clean messaging and clear offers can boost sign-ups, course completion and referrals.
- She’s talked about post-marie lessons, like penning email subject lines that offer a specific win, like “Cut your draft time by half,” rather than wishy-washy hooks.
- Marie’s choice to team with Laura for The Copy Cure reflects aligned values: simple language, honest sales, and skills that work across sectors.
| Category | Highlights |
|---|---|
| Client results | Higher email open rates; stronger sales pages; course launches with conversion lifts of 10–30% |
| Media | MarieTV; major podcasts; business publications; global conferences |
| Testimonials | Students cite clearer voice, faster writing, and sales growth; peers praise ethics and practical methods |
Beyond The Basics
The Copy Cure goes way beyond mechanics to include effective copywriting skills such as deep storytelling, brand voice, and conversion strategy. It provides live practice, peer review, and tools to help aspiring copywriters think like a strategist, not just a form filler, aligning with the view that mastering fundamentals drives real growth.
Storytelling
The course teaches aspiring copywriters how to shape a story that sells without a hard sell: start with a sharp moment, raise a stakes-driven problem, show a small shift, then finish with a clear next step. Using simple terms, quick rhythms, and actual specifics can enhance your copywriting skills. For instance, a skincare brand can open with a morning rush scene, cut to stress about breakouts, share a routine switch, then invite readers to try a sample set.
Frameworks include: SNAP (Scene, Need, Action, Payoff) for anecdotes, CASE (Challenge, Approach, Shift, Evidence) for customer wins, and Gap-Bridge (present pain to future desired, bridged by your offer). These frameworks operate effectively in emails, ads, landing pages, and proposals, making them essential for any professional copywriter.
Prompts such as “Describe a client’s ‘before’ in 30 words” or “Write a scene WITH a sensory cue” can help develop your writing skills. Workouts shove fresh slants for any specialty, including SEO copywriting and direct response copy.
Impact shows up in memory and credibility. A SaaS firm that inserted monthly customer mini-stories saw branded search increase and trial-to-paid lift. Many say going beyond basics takes a mindset shift: risk real stories, not stock claims, to create good copy that resonates with readers.
Authenticity
You figure out how to map values to voice characteristics, then craft lines that fit both. Ditch copy-paste hype, mushy claims and buzzwords that level tone.
Blend honesty, humor, and care: state limits, keep jokes light and human, share a brief misstep and lesson. Another founder substituted jargon for straight talk and an easy refund policy. Support tickets dropped, repeat purchases increased. Others feel words trump design for trust when options are tight.
Value
Value shows when the reader gets what, why and how in seconds. Use this checklist:
- Clear promise in the first 15 words.
- One problem per message.
- Proof: numbers, names, or steps.
- Specific next step with time or cost.
- Trim filler; swap vague claims for facts.
- Global clarity: metric units and simple terms.
Students report wins: a consultant moved from $5K/month to six figures; yet another interrupted high-ticket client work to develop scalable offers; some attribute a powerful support group and live copy clinics for input and drive. Community access and downloads guides keep growth consistent.
Who Benefits Most?
This program fits individuals looking for lean, powerful copy that sounds like them, not a formula. It helps aspiring copywriters who want the fundamentals, mid-level scribes who desire crisper implements, and seasoned writers who need a clean slate. It includes hands-on exercises on word choice, tone, and structure, with drills that compel you to write, edit, and test your message in real time. This approach instructs you to select words your reader cares about, ensuring the copy lodges in their brain and compels them to act. That talent translates across media, from emails and sales pages to scripts and social media copywriting.
- Content writers, copywriters, UX writers
- Brand and growth marketers, email marketers, SEO specialists
- Small business owners, solo founders, coaches, consultants
- E-commerce managers, product marketers
- Service providers: designers, developers, photographers
- Agencies and in-house marketing teams
- Non-profits and social enterprises
- Course creators and educators
It fits total beginners who want a roadmap: how to find a voice, pick a promise, and cut fluff. The lessons deconstruct tone, headlines, hooks, and CTAs with clear steps you can mimic. For instance, a yoga instructor can convert “Join my class” to “Relieve spinal tension in 20 min/day,” and then A/B test the two headlines to find a winner. This process is essential for developing effective copy that resonates with the target audience.
Intermediate writers acquire range. If you work with lots of clients in different areas, you quickly learn to sidestep sinking into one niche tone. You learn to change angles quickly, e.g. A conversational explainer for a fintech app, then a snappy launch email for a skincare brand. You get practice in different formats–writing, live brainstorming and message maps–so you can solve the same problem from new paths.
Veteran pros can use it to revitalize their writing style and pricing. A tighter voice and stronger proof frequently command more fees, establishing confidence and a more robust book of business. Pros who take a leaf from old projects, prune scope, and collaborate with clients who appreciate mastery tend to enjoy healthier margins and lower churn. Others will hire a specialist or collaborate with a professional copywriter for the tricky stuff because knowing when to partner is good business.
This program is great if your copy seems boring and you want a non-hyped voice that pops, making it an excellent choice for those looking to enhance their copywriting skills.
My Unfiltered Opinion
What makes The Copy Cure stand out in a saturated market is that it teaches you in a very practical, actionable way that you can use the very same day. The lessons are short, clear, and tied to tasks that move the needle: headline sprints, voice-of-customer scans, and draft-by-draft rewrites. The style of teaching is a mix of Marie Forleo’s structure and Laura Belgray’s punchy, plain talk. It never wanders into abstraction for abstraction’s sake. You write, you experiment, and you iterate, honing your copywriting skills as you go. Real student examples demonstrate the difference between “fine” and “strong,” which allows you to self-edit with less guesswork.
The prompts, feedback loops, and community are the engine. They make you say the identical message 5-10 different ways, so you discover hooks that suit the brief and the brand. When I collaborated with farmer Charlotte Smith and subsequently an angel chocolatier, that habit paid dividends. It conditioned me to change tone, cadence, and claims without plagiarizing antique lines. This practice is crucial for any aspiring copywriter, as it solves a common block: when you’ve written for many of the same kind of client, it becomes very hard to find new ways to say the same thing. Repetition drills slice that friction, enhancing your page copywriting skills.
The student forum and office hours stuff is more important than most people realize. I’ve seen peers admit real gaps: one said she had never emailed her list. Another shared a dry spell—“It was the whole month”—and “I had a little bit of a freak out in December.” In that room, criticism is direct but compassionate. They share drafts, receive line edits, and return with open rates and sales. That tight loop accelerates mastery. For me, the more clients I collaborate with, the better I am; the more diverse types of clients I work with, the more I grow as a professional copywriter. I’m so happy I didn’t niche down early; I’d go crazy writing for one kind of client.
The cost is an investment, but the extended trajectory is strong. Better copy let me raise my rates—“I did have a point last year where I raised my rates because it was a situation like that”—and set clear rules: I charge for my work, and at times I’ll offer a free copywriting course to fit and scope. If you show up, ship drafts, and use the feedback, you can recoup the fee in a few clients.
