Email Welcome Sequence Course by Adil Amarsi
Get The Email Welcome Sequence Course for ONLY $97 $10 [Limited Offer]
The size is 2.57 GB and released in 2024
For thorough details about program, read its sales page
Recommended Products:
The Smart Blogger – Email Marketing Certification Program
Frank Kern – Evergreen Email Machine
Troy Ericson – Email List Management
Kyle Milligan – Email University
Key Takeaways
- An email welcome sequence instills trust by giving new subscribers a transparent introduction to your brand and reliable value, right from the get go.
- Personalization, story telling and timely follow ups keep subscribers engaged and induce long term relationships.
- Automation makes it easier, but don’t lose the vibe that each subscriber is an individual you know personally.
- A relational, drip-fed relationship-first strategy tends to generate loyalty and better conversions in the long haul.
- Measuring deeper engagement, like replies and micro-commitments, informs your email strategy to more effectively serve subscriber needs.
- By investing in what’s already been proven and learning from the experts, you can fast-track your ability to craft sequences that convert.
An email welcome sequence is a set of emails that you send to new subscribers or customers after they sign up for your list. These emails help establish the cadence for future communication, communicate important information and demonstrate the brand’s values. At least most welcome sequences provide some sort of roadmap about what to expect, whether it’s updates, tips, offers, etc. Some brands use two or three messages, and some send more — depending on their objectives or products. Scheduling and messaging remain key to maintaining interest without over-messaging. A strong welcome sequence builds trust, answers FAQs, and assists with initial actions. To find out what’s best, brands usually check open rates and comments. The below sections deconstruct the primary steps and examples.
Related Posts
What is an Email Welcome Sequence?
It is a batch of automated emails that hit new subscribers immediately after they sign up—whether that’s for a newsletter, a free guide, or a first purchase. Its primary task is to familiarize newcomers with the brand, establish trust, and provide them with valuable information immediately. They send not one, but several emails in a row to keep subscribers engaged and they boast better open and click rates—sometimes double that of regular emails. Most sequences are 4 to 6 messages each, spaced out to maintain interest without inundating anyone. These emails can nudge people to follow your brand on social media, see some best-selling products, or leave feedback. Every step of the sequence should respond to a need or question, keeping content useful and relevant. When executed well, a welcome sequence sets the tone, generates 50% more revenue than a single welcome email, and creates enduring relationships.
1. The First Hello
A nice first email welcomes new subscribers by name and thanks them for signing up. It informs them what to expect next—how many emails they’ll receive and what they’ll cover—so there are no surprises.
This initial touch should include an easy action step, such as requesting subscribers to click to verify their email, download a complimentary checklist, or respond to introduce themselves. Personal touches — like adding the subscriber’s name or referencing the impetus behind signing up — help to make this initial message sincere.
2. The Core Story
The following email tells the brand’s story—why it is and what it is about. This allows new readers to feel out the reason behind the business and whether or not it fits with their values.
Frequently, brands supplement with anecdotes or case studies, such as how the founder began with a small concept or a problem. It is these real moments that establish trust and make the brand more relatable.
It’s not enough to tell people what the brand is about — you have to demonstrate it. That might involve discussing the making of your products, showcasing customers, or emphasizing key milestones.
3. The Value Add
This email provides new subscribers with something special, such as a discount code, an exclusive video, or a useful guide. These bonuses demonstrate that their attention is appreciated and that there are tangible benefits to staying engaged.
CTAs here should be nice and obvious, hopefully coaxing readers into redeeming their discount or exploring a highlighted resource. Remind them that these perks are limited to generate immediate action.
It’s an opportunity to describe why upcoming emails will be helpful, and what subscribers will get out of remaining on the list.
4. The Gentle Pivot
Once that’s done, the next email turns toward more direct offers, like featuring a best-seller. The voice remains gentle—centering on how the product matches the subscriber’s desires, not just selling.
Anecdotes or case studies keep it personable, and “Have you tried this?”-type questions invite further dialog.
Emails in this section keep it light — never pushy — to keep the relationship comfortable.
The aim is to guide, not force, action.
5. The Final Nudge
It’s a reminder of the top deals and useful info shared earlier.
Ask subscribers for quick feedback—what do they want next?
Highlight any lasting deals or time-limited perks.
Keep the language clear and direct.
Why Most Sequences Fail
Most welcome sequences suck because they don’t acknowledge real subscriber expectations. Too many brands succumb to common pitfalls that transform a decent beginning into a missed opportunity. Small missteps — in focus, timing, storytelling, and tone — can have a big impact on how subscribers feel and act.
Wrong Focus
- Do: Personalize each email with the subscriber’s name, preferences, and behaviors.
- Don’t: Send the same message to every subscriber.
- Do: Offer value, insights, or tips relevant to the subscriber’s journey.
- Don’t: Overwhelm with too many calls-to-action or pushy sales messages.
- Do: Keep CTAs clear and simple, guiding the next step.
- Don’t: Ignore segmentation and send irrelevant offers.
A transactional approach can repel people. When e-mails just push products or discounts, readers check out or unsubscribe. It’s about establishing trust and providing real value, not about immediate conversion. Flipping to a feeding mentality generates stickier subscribers over time.
Bad Timing
Good timing transforms a welcome sequence into a true relationship builder. If they land too late, subscribers have already tuned out. An immediate, timely welcome sets the tone and keeps the momentum going.
Spacing is important. Too many in too short a time and you’ll overwhelm, too few and your brand is forgettable. Regular cadence keeps your brand top of mind without weariness. Well-timed follow-ups engage subscribers and generate anticipation for the next thing.
No Story
- Share the founder’s journey.
- Highlight real customer stories.
- Show how your product changed someone’s daily routine.
- Use short anecdotes to explain your brand’s mission.
When emails have no story they seem bland and forgettable. Storytelling enables subscribers to relate to your brand through authentic experiences and values. Injecting personal stories humanizes your brand and cultivates trust. Narratives help explain your why, so every note has significance.
Zero Personality
Welcome emails require a dash of personality to really shine.
A dull, formulaic voice bores them quickly. Humor. Warmth. A dash of real-world talk. The voice should suit your brand, be it friendly, expert or playful.
Show who you are, not just what you sell.
The Adil Amarsi Method
My email welcome sequence system that prioritizes the relationship with new subscribers over easy wins. It employs a seven-email framework and storytelling to make each and every one of its emails both helpful and enjoyable to read. The method mixes two styles of writing – one for idea sharing, and one for promotions, with an emphasis on edutainment. This method targets consistent long-run sales and increased engagement through establishing a trustful and transparent tone right from the initial email.
| Key Component | What It Does | Benefit |
|---|---|---|
| Relationship Building | Puts trust before sales | Long-term loyalty |
| Strategic Patience | Nurtures over time | Higher engagement rates |
| Psychological Triggers | Uses proven behavior cues | Better open and click rates |
| Authentic Automation | Scales while keeping a personal touch | Consistent, relatable content |
| Storytelling | Finds stories in daily life | Stronger emotional connection |
Relationship First
The method emphasizes trust first, selling second. Adil Amarsi explains that a winning welcome sequence begins by demonstrating the brand’s philosophy and values with stories. By sharing personal or day-to-day examples, marketers can tap into that same human connection. This makes your subscribers feel noticed and appreciated, not just sold to.
Over time, it fosters loyalty. People who trust a brand are far more likely to stay on the list and open future emails to answer when you offer them a product. Taking time to learn what subscribers want and need, using feedback or simple surveys, helps tailor content — making each email feel relevant and personal.
Strategic Patience
Hurrying into sales can blow up in your face. His method: drip valuable content over a few emails before making any product references. Each email provides something of value – advice, a narrative, or a checklist – to keep readers engaged.
So pacing counts. If a subscriber feels pressured, they’ll tune out or unsubscribe. If e-mails provide consistent value, confidence accumulates. It’s this patience that transforms fly-by readers into rabid followers who will be more than inclined to purchase when the moment arrives.
This method employs a seven-part sequence and provides tools for longer campaigns.
Psychological Triggers
They are simple behavioral cues such as social proof, scarcity, and reciprocity. For instance, demonstrating that others have joined or purchased establishes trust. Scarcity, like a limited-time bonus, can motivate faster action. Providing value upfront—like a free guide—makes subscribers more receptive to subsequent offers.
Knowing why people act is crucial. Adil Amarsi’s method teaches marketers how to sprinkle in these triggers in subtle, organic ways, like in P.S. Notes or subject lines. Stories from real life make ideas sticky and have readers identify themselves in the brand’s universe.
Authentic Automation
Automation in welcome sequences keeps things smooth and timely. The Adil Amarsi Method tells you how you automate and still sound real. This occurs through the use of subscriber names, a personable voice, and frequent content updates.
Select tools that fit your brand’s aesthetic. ALWAYS test and watch RESULTS so emails don’t feel stale or generic.
Check and tweak as you grow.
Beyond Open Rates
Open rates are no longer a reliable metric for email welcome success — particularly with features like Apple’s Mail Privacy Protection. Clicks, conversion, placed order and unsubscribe rates now provide a more transparent view of what motivates engagement. These figures allow brands to identify if subscribers are making actual moves–clicking links, redeeming codes, or even ordering. For instance, an order rate of approximately 10% is a marker of effectiveness and a click rate standard of 5% can indicate whether content is effective. Personalization counts too, with 74% of people now anticipating a tailored brand experience. When emails are sent, and how often, matters; inundate people and you’ll irritate them, neglect them and they’ll lose interest. Welcome sequences that establish brand tone and values are particularly key, with almost half of millennials and over half of Gen Z caring about brand values.
Reply Velocity
Reply velocity captures how quickly and frequently subscribers reply. A brand that encourages replies creates a two way street, not just a broadcast channel. Posing basic questions–such as ‘What’s your priority?’–can prompt a response. When brands respond fast, it demonstrates that they care, which builds trust. This conversation can convert a new subscriber into a customer. The back-and-forth generates more feedback, providing actual insight into what resonates with your audience.
Sentiment Analysis
Sentiment analysis measures reader feeling about an email. It’s not all about metrics, it’s about spirit. If subscribers send positive words or good feedback, brands know the message lands well. Neutral or negative words indicate the message might need some work. Monitoring these responses over time informs future emails. If the response is positive, continue doing it. If it’s not, switch it up. Marketers can capture this data via direct replies or survey links.
Micro-Commitments
Micro-commitments are small things, like clicking a link, joining a poll, or sharing an affinity. Every little step, though, earns trust and sucks subscribers in. Eventually, these micro-asks— like “Select your hobbies” or “Get a free cheat sheet”— cascade into larger ones, like purchase or leaving a review. Marketers should note these moments — perhaps with a thank you or special offer — to remind subscribers they matter and strengthen the connection.
The Email Sequence Course
Adil Amarsi’s Email Sequence Course is the ultimate guide for marketers and business owners who wish to construct high-converting email funnels. The course is centered on actionable strategies that guide you to craft welcome sequences, optimize engagement, and increase early sales. Under the guidance of a seasoned copywriter, students will learn practical copywriting skills that directly influence subscriber action and dollars. To invest in these techniques is to invest in stronger, more enduring results in email marketing.
Course Modules
| Module | Description |
|---|---|
| Foundations | Covers basics of welcome sequences and core marketing principles. |
| Blueprint Creation | Teaches how to draft compelling email templates for different goals. |
| Timing & Delivery | Focuses on email scheduling, frequency, and optimizing send times. |
| Real-World Testing | Applies lessons to live campaigns and evaluates results. |
Each module builds on the previous. The Foundations begin with tone-setting and first-impression anchors like a 48 hour welcome, which many brands miss. Blueprint Creation then demonstrates how to compose each email with a specific objective, ranging from immediate advantage to long-term worth. Timing & Delivery emphasizes why timing is key, such as declaring enrollment choices by Day 4 or after prior training. Real-World Testing closes the loop by having students actually deploy the lessons, e.g. Sending sales or meet-the-team emails, and measuring how engagement shifts. This format keeps it simple, and guarantees practical learning at each step.
Proven Blueprints
The course provides battle tested sequence blueprints, from your initial welcome message to lead nurturing and promotional steps. Templates to let users get started quick, as each blueprint is plug-n-play and customizable. They provide triggers to introduce course creators, share audio training, and special offers. This time saves and keeps them from errors that come from guesswork.
The templates are not set in stone. Both are easily adaptable to online courses, e-commerce, or services. With these adaptable templates, marketers can shoot great campaigns instead of starting from zero. The course suggests utilising these immediately for quick wins.
Live Examples
Real-world examples in the course demonstrate how high-converting email sequences captivate readers. One case studies a campaign where almost 50% of new subscribers purchased for the first time within 24 hours. Another illustrates how a well-timed enrollment email on Day 4 boosted an online course’s signups.
These examples help students witness what works — like segmenting subscribers and blending educational, inspirational and promotional content. By examining what actual brands are doing, students identify trends that generate improved open and click rates. The course leverages these instances to guide students in confidently mapping out their own campaigns.
Student Results
Testimonials students tell us they see increased open rates and more sales after implementing Adil’s techniques. Most experienced click-through rates soar and sales take off within weeks.
Says a student “Student feedback frequently cites fresh skills and hours saved with blueprints.” with results that include better engagement for six months after the original sequence.
Other students emphasize the course’s well-defined outline and continuous guidance. Some highlight the confidence they developed building their own funnels.
Success stories assist new students envision their own development.
Meet Adil Amarsi
Adil Amarsi is a name that shines in the email marketing universe. For almost two decades, he’s been the underground A-Lister. He’s recognized for his deep email copywriting skills, collaborating with high-profile brands and marketers. His clients span from burgeoning start-ups to international firms. He’s a pro when it comes to email subject lines and the architecture of welcome sequences, dropping his wisdom on live calls and trainings.
Adil’s style to teaching email marketing is no bullshit. He emphasizes translating theory into concrete, real-world applications. For example, rather than simply stating that a welcome email needs to “build trust,” he demonstrates how storytelling a founder’s story in the first email can immediately help new readers feel connected. He thinks it’s not sufficient to vow advantage. It’s easier to illustrate THESE rewards with straightforward, relatable anecdotes or outcomes that resonate regardless of geographical location or experience.
One of his prime lessons is to establish command from initial contact. In Adil’s system, the welcome sequence isn’t just a hi. It’s a path that guides new subscribers to know the brand and the brand’s values and how it can benefit them. He suggests the initial email prove what differentiates the brand—perhaps by telling a distinct backstory, or describing the core mission. This helps readers know they’re in the right place and can trust what follows.
Adil emphasizes that effective welcome sequences forge emotional connections. He employs narrative and common values to make readers feel like they belong to a tribe. For instance, rather than a feature list, he could demonstrate how the brand addressed a genuine issue for somebody—rendering the story simple to visualize in everyday life. This makes people remember the brand and want to read subsequent emails.
His process is designed for velocity. He’s helped hundreds of marketers write entire email sequences in a matter of hours — not days or weeks. This renders his techniques valuable for overloaded teams and individual artists alike. His approach works for all kinds of brands, in all different countries, and helps them convert readers from newbies to devotees.
Conclusion
A powerful email welcome sequence establishes your brand’s way of doing things. It makes new folks feel special, not just sold to. Adil Amarsi’s technique keeps every note witty and easy to understand. Real stories, short tips, and calls to reply get more people talking back. Statistics tell the story. Greater opens and replies and less drop off. Little twists, like a real sender name or a quick win, change the entire beginning. Each step in the course constructs ability, not simply optimism. To stay ahead, test out a few of these tips in your next welcome flow. Be flexible. Pass on what works to your team. A jump on the day translates to wins across the board.
