Retention Secrets Course by Andrew Lock
Access The Retention Secrets course for ONLY $990 $10
The size of the program is 1 GB and released in 2020
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Key Takeaways
- Retention beats acquisition for profit and stability when used with unambiguous systems and measurement. Spend audit to shift budget away from low-yield ads toward retention that drives LTV.
- Step-by-step retention framework + case studies, stats, and templates for gyms, subscription firms, agencies. Map the curriculum to your business with modules to onboard, reduce cancellations and ascend members.
- Psychological triggers, communication cadence and value escalation are taught as actionable levers for behavior change and loyalty. Create your own trigger checklist, develop a balanced message schedule, and craft an easy value ladder with clear upgrade paths.
- Retention rate, churn, lifetime value, onboarding complete, engagement, net profit are some of the key metrics. Establish baseline, check data weekly, experiment small to optimize one metric at a time.
- Practical exercises, downloadable resources and expert direction back up instant implementation. Develop a 90-day action plan, experiment with a retention tactic a week, record results to present to your team.
- Pricing, bonuses and a nice clear guarantee cuts risk and emphasizes ROI potential vs. ad spend. Reference the included stats to whack the argument into submission when justifying the investment to stakeholders and book the optional consult call to fast track implementation.
Retention Secrets Course by Andrew Lock is an online course that shows practical techniques to retain customers longer and increase lifetime value. It includes core topics such as churn drivers, onboarding, email touchpoints, loyalty offers and low-cost win-back steps. Lessons demonstrate how to plot a basic retention funnel, establish clear metrics, and conduct tests on subject lines, timing and offers. Case notes mention life spans — 10–25% repeat order increases from closer follow-up and transparent renewal paths. Tools stay basic: spreadsheets for cohorts, plain email, and simple CRM tags. Stitches content snugly for tiny teams and solopreneurs, but scales for mid-size crews. To assist you in evaluating alignment, the following sections decompose modules, format, time investment, example strategies, and actual case studies.
The Acquisition Fallacy
The Retention Secrets course by Andrew Lock highlights a common mistake: businesses invest heavily in customer acquisition while ignoring efficient retention strategies. This results in costly, low LTV and teams trapped in a never-ending marketing pendulum.
Why over-investing in acquisition erodes profit
Acquisition costs increase annually, and ad markets change quickly. When a brand pays more per click and discount per sale, margins get squeezed. Customer retention compensates for this by increasing average order value, repeat rate, and referral rate with less expense. Lock frames it with simple math: a 5% lift in retention can push profit far more than a similar lift in new leads because the base of loyal buyers buys again without the same ad spend. Retained customers further trim onboarding time, leverage support more effectively, and respond to cross-sells. This efficient retention process means consistent cash flow and reduced price pressure.
The real waste: ignoring buyer signals and post-purchase gaps
Too many teams measure clicks and not the time to second purchase, failed renewals, or churn reasons, impacting customer retention efforts. Money is lost in handoffs: no welcome path, weak usage guidance, slow support, or delayed win-back. Lock urges mapping the first 90 days with clear checkpoints: welcome email within 10 minutes, setup guide within 24 hours, usage tip on day 7, customer check-in on day 21, feedback ask on day 45, and loyalty invite by day 60. He pushes simple tools: a segmented email plan, a clean help center, proactive shipping updates, and an efficient retention process. Small fixes tend to outperform big ad tests.
The pendulum: acquisition vs. retention and where impact is bigger
Acquisition builds reach, but customer retention builds yield. With acquisition-biased budgets, revenue jumps, then levels off as churn erases increases. When retention leads, the curve smooths and ascends on the strength of repeat orders and upsell paths. Lock’s approach is stack-ranked: first, stabilize onboarding and support; second, drive repeat purchases with timed prompts; third, build a referral loop that turns happy customers into advocates, ensuring efficient retention.
Related Posts
- Subscription media: reduce churn with pause options and “resume” prompts
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- E-commerce: reorder reminders based on use cycles (e.g., 30–60 days)
- Financial services: proactive fraud alerts that build trust and stickiness
- Travel: post-trip credits that pull forward the next booking
- B2B: quarterly business reviews tied to outcome metrics, not vanity data
Retention Secrets Course Curriculum
Targeted at customer retention rather than pure acquisition, this 100% video-based coaching leads you through Andrew Lock’s step system that any gym or subscription brand can implement. Lessons demonstrate onboarding, efficient retention strategies at the cancel button, CRM workflows, and LTV lifts through tested scripts and case studies from actual businesses.
- Course structure and lessons:.* Paradigm shift: why retention beats acquisition for profit.* Onboarding video blueprint: script, shoot, and deploy.* Netflix ‘magic words’; CRM save-paths & tickets. * 2 onboarding blunders and how to correct them. * Churn rate math, benchmarks and cohort review. * Value ladder planning and upgrade paths. * support call playbooks, post-cancel win-backs. * Has annotated Metrics dashboard build and weekly review rhythm
1. Psychological Triggers
This module unveils the secret to why people cancel versus stay. It links core human drivers to specific touchpoints: first-week wins for gyms, day-1 activation for SaaS, and social proof for agencies. Students learn the phrasing, sequencing, and nudges that reduce early churn and increase repeat usage. Sales teams and trainers receive ready-to-use lines, timing prompts, and micro-incentives that work in-person and in email or chat. Case studies demonstrate lift from small, regular nudges — not one-off discounts. It comes with a step plan for incorporating triggers into onboarding videos and CRM journeys.
Key triggers table:
- Early win: deliver a fast result in 48–72 hours
- Identity: frame member as “the type who shows up”
- Commitment: small pledge, then follow-up proof
- Social proof: peer stats and stories at choice points
- Loss aversion: show value at risk if pausing now
- Reciprocity: useful bonus before asking for action
- Progress tracking: simple meters and milestone emails
2. Communication Cadence
Establish a rhythm that educates, not irks. The course shares timing by phase: day 0–7, week 2–4, and month 2+, with message goals and sample copy. You get scripts for SMS check-ins, onboarding e-mails, and save-offers that leverage the same “magic words” Netflix invented to reduce cancels.
Construct your own checklist from the templates. Map triggers to channels in your CRM and review every two weeks.
3. Value Escalation
Value escalation increases member ascension and increases business value via intentional moves that layer on both perceived and actual value over time. You discover how to layer services–starter plan to premium–with no pushy upsells, just proof and progress.
Steps such as trial-to-core conversion, milestone unlocks, and a premium path with coaching or advanced features. The course offers a value ladder canvas, as well as a SaaS “most firms miss this” member-only add-on that boosts stick.
Monitor upgrades, ARPU and time-to-upgrade. Case studies reveal uplift ranges and pitfalls.
4. Key Metrics
Record what makes retention effective. Start with baseline measures, then monitor weekly:
- Churn rate (monthly and cohort)
- Early cancel rate (first 30 days)
- Activation rate and time-to-first-value
- LTV, ARPU, and net profit
- Save-rate on cancel contacts
- Engagement velocity (logins, visits)
Gym, subscription and agency samples display targets and alerts. It teaches churn math, how little lifts compound, how to tweak your offers, cadence, or onboarding when the data flags risk.
5. Practical Application
Apply customer retention tactics live: run the onboarding video plan with provided scripts, wire CRM stages, and test a save-path when someone calls to cancel using the support playbook and ‘magic words.’ Capture results in communal worksheets — like onboarding bug fixes, cohort churn snapshots, and week-4 retention deltas. Students share findings in roundtables for peer review and next steps, uncovering efficient retention strategies.
Beyond the Core Lessons
This module of Andrew Lock’s Retention Secrets course dives into efficient retention strategies, exploring supplements that assist actual teams in customer retention and maintaining what they learn.
Bonus materials and extras that add staying power
The line coaching bonus provides quick, targeted feedback on actual retention streams. Think of quick call notes: where to trim friction in a checkout, how to time a win-back email, and how to tag churn signals in a CRM. Students can post-draft, get-posted-notes, then test the following day. This rhythm resembles the way students excel when they’re able to locate homework on the web and e-mail inquiries for an answer prior to class. It maintains momentum and reduces guesswork.
A cheap, logoed duffle bag might seem minor, but it prods habit. It comes with a field guide and a qr that connects to drills and video clips and mini-podcasts. Multimedia increases retention for most individuals, and studies indicate that innovative styles assist when lectures by themselves are insufficient. The exclusive Retention Geek Lab is the bigger draw: a private space with live teardown sessions, sandbox dashboards, and A/B logs you can copy. Students watch peers attempt price tests, onboarding tweaks, and support macros. Some even post side projects—short write-ups, mock emails, or poems about a brand voice—which indicates real buy-in, not grade chasing.
Expert-led problem solving for unusual cases
Salesman Steve covers deals after the trial stalls, emphasizing the importance of customer retention strategies. He maps talk tracks to product value, demonstrates how to establish clear next steps, and provides role play lines that minimize churn after the initial invoice. Subscription Scientist discusses cohort math, LTV modeling, and renewal experiments, showcasing effective retention techniques. They pull in easy examples, such as pricing a necklace over time to describe value ladders, or how you would describe a sticky metric to a junior teammate to test your understanding. This is crucial because most students grind for marks, not understanding, and some learn very little from slides by themselves. Free reading contributes as well — as broad, self-driven reading is associated with top reading gains in worldwide research, the course selects optional passages that expand context without busywork.
Additional resources for every student
- Checklists: onboarding QA, cancel flow audits, and “save offer” scripts.
- Templates: renewal emails, usage nudge sequences, survey blocks, and test plans.
- Case studies: 12+ sectors with metric baselines, test setups, and outcomes.
- Media library: clips, pods, and annotated decks for quick refresh.
- Reflection prompts: explain a hard idea to a peer; write down 3 ways to demonstrate value sooner next week
- Office hours: submit questions by email. Get replies before the next session.
- Playbooks: country-neutral examples and metric-first steps in metric units.
The Mindset Transformation
A retention-first lens transforms how businesses plan, build, and serve, emphasizing customer retention strategies. It shifts the focus of efforts, redefining victories and what constitutes a successful week.
Challenge business owners to adopt a new mindset focused on retention as the primary driver of profits and growth.
Retention reduces waste and plays a crucial role in customer retention. It increases lifetime value, decreases cost per sale, and stabilizes cash flow for businesses. The course pushes a hard change: treat every buyer as a long-term partner. It begins with a transparent perspective of churn, repeat rate, and net revenue retention. It’s about why they stay, not just why they buy. It challenges leaders to reshuffle habits, abandon vanity metrics, and align goals to monthly cohort well-being. This transition is not immediate and requires effort to unlearn old moves and replace them with small, steady steps: tighten onboarding, fix first-week drop-off, send timely help, and close the loop on feedback.
Share stories of entrepreneurs and valley startups who achieved epic results by shifting away from antiquated strategies.
Here’s how a SaaS team in Mountain View stopped broad ad blasts and built a “first 7 days” path with three in-app nudges and one plain-text check-in. Activation increased 28%, support tickets decreased, and 90-day customer retention increased 14%. A health app in Berlin ditched sales promos in favor of habit streaks and monthly summaries of progress – churn dropped 22% in a single quarter. A B2B tool in Singapore mapped customer acquisition goals, not features. Quarterly business reviews tracked outcomes in metrics like time saved in minutes and errors cut. The pattern is the same: when teams reframe work around users’ ongoing gains, results compound, leading to an epic result for businesses.
Encourage students to break through the “brick wall day” mentality and embrace continuous improvement.
Teams have days when momentum stalls, which can be a challenge for business owners. The course takes this as a signal, not panic. To build resilience, focus on customer retention by addressing one weak point at a time: run a test for two weeks, analyze the data, and repeat. Trade harsh self-talk for simple cues like ‘ship one fix per sprint’ to cultivate self-awareness and improve the retention process.
Motivate participants to see retention not as a chore, but as a priceless advantage and attainable opportunity.
Retention increases trust, reduces risk, and humanizes brands, which is a crucial aspect of customer retention strategies. It creates stronger connections within teams and with clients, as individuals feel listened to, ultimately leading to sustainable growth and improved buyer retention.
Course Investment Details
The course is offered at a mid-tier price for professional training, with a single payment option that aligns with niche marketing programs. For those who prefer smaller monthly payments, a split-pay option is available. During enrollment windows, early-bird or launch discounts often emerge, and a waiting list may occasionally open up access to a cheaper rate or additional benefits. We back our course with a 100% guarantee for the duration listed at checkout, ensuring that if it doesn’t work for you, your investment is completely risk-free.
Your enrollment encompasses an extensive 13-module online training program. Each module focuses on a customer retention skill that is applicable across various industries, from subscription services to B2B contracts. You will receive a comprehensive system for creating an onboarding video, including plug-and-play scripts, allowing you to implement it quickly and test it in real-world scenarios. The package also features actual case studies with adaptable scripts for upsells, win-back flows, and churn saves. As part of the bonuses, you will have access to a consulting call for targeted questions and unlimited email assistance for ongoing support. Future updates will ensure you receive new examples or metrics at no extra cost. The course illustrates how to measure retention through two primary methods, enabling you to track gains with clear metrics rather than relying on intuition.
When considering ROI, compare the course fee to your spending on ads aimed at customer acquisition to replace lost users. If your team spends €2,000 a month on paid traffic to backfill 40 lost users, a 20% reduction in churn can save you hundreds each month. For instance, if your average customer value is 120 EUR and the system retains even 30 more customers over a quarter, that amounts to 3,600 EUR in retained value — more than enough to cover the course cost. Enhanced onboarding videos can boost day-7 stick rates by 10–15%, while win-back scripts can recover 5–8% of nearly lost accounts.
To effectively communicate the investment to partners or staff, present course-provided statistics alongside your own baseline data. Highlight existing churn rates, lifetime value, and support costs in measurable terms. You can map one module to a specific KPI, such as linking the onboarding module to day-30 retention, and establish a 60–90 day testing plan. Leverage the guarantee to mitigate risk, the consulting call to align objectives, and the unlimited email assistance as a resource for additional support.
Your Purchase Guarantee
There’s a clean, reasonable guarantee supporting Andrew Lock’s Retention Secrets course, which emphasizes efficient retention techniques for businesses. It’s designed to eliminate uncertainty and risk, making the customer retention process simple. The goal is clear: you should feel safe to enroll, test the lessons, and decide based on results, not hype.
Risk-free enrollment and a simple refund path
You can feel confident in enrolling with our no-hassle money-back guarantee. Sample the course content, follow a module, use the worksheets, and test one of the effective retention techniques with your own offer or service. If it doesn’t work, simply request a refund via a brief online form. There are no lengthy surveys, no hidden steps, and no store credits involved. Refunds will return to the original form of payment. For instance, if you test the ‘win-back email’ template for 14 days and don’t notice an increase in customer retention, log a request, and the team will sort it out promptly.
Duration and terms that respect your time
Your guarantee is good for 30 days from your date of purchase, allowing you time to go over core modules and conduct a minimum of one small trial run. The terms are plain: request within 30 days, include your order email, and note which module you tried. That’s it—low evidence, low hassle, and efficient retention. Typically, refunds take 5–7 business days, depending on your bank. No return calls, no ‘manager approval’ and no partial refunds that eat at your grand total. If you purchased a bundle, that same window applies to the entire bundle.
Confidence grounded in real business results
The guarantee echoes Andrew Lock’s extensive history in actual retention labor, particularly in customer retention strategies. The course draws from client campaigns spanning software, health, travel, and e-commerce—where tiny tweaks yielded obvious lift. We’re talking stuff like a ‘post-purchase 3-step email’ that reduced churn 12% over 30 days, or a ‘VIP early access’ experiment that increased repeat buys by 9% in a month. This is why the promise is strong: the methods have shipped and scaled, showcasing efficient retention efforts.
Support that pushes you to measurable wins
Assistance is integrated so you don’t have to guess, especially when it comes to customer retention strategies. Students receive live group Q&A, on-call email support, and optional paid consult calls for deeper work on their retention process. Request expert eyes on your retention plan, subject lines, landing pages, or cohort metrics. The team gets back to you with feedback within 48 hours on weekdays, ensuring that your efforts in buyer retention are effective. You get sample dashboards to track repeat rate, churn, LTV, and order gap in metric units, making progress visible and shared.
Conclusion
In short, Andrew Lock’s Retention Secrets course provides actionable strategies to retain more customers, increase return purchases, and boost margin without additional advertising spend. The lessons remain crisp and authentic. Mini missions. Simple tools. For instance, create a 30-day welcome track with a couple of check ins, a cross sell and a feedback request. Or drop an easy churn flag at 60 days with a win-back comment and little bonus.
To judge fit, align the syllabus with your gaps. Want a plug and play plan! Begin with the core modules, then test one play per week. Want a fast ROI test? Follow repeat rate, order value and churn over 90 days.
To step next, skim the guarantee, select the price level that matches, and choose a play to send this week.
