Jacob McMillen – The Internet’s Best Copywriting Course
Get The Internet’s Best Copywriting Course for $499 $15
The Size is 0.7 GB and was Released in 2021
Bonus Course 1: Kevin Meng – Web Copy Masterclass
Bonus Course 2: Clayton Makepeace – Quick Start Copywriting System
Bonus Course 3: John Carlton – Best Ads
Get a better deal – [Hot Bundle] Write to Sell Like a Pro
Jacob McMillen – The Internet’s Best Copywriting Course – is a self-guided journey through the fundamentals of copy with concrete actions and practical examples. We talk value props, headlines, offers, user intent, A/B thinking, then move to email, landers and page flow. Lessons illustrate the process for researching audiences, mapping pain points, and writing clear, testable copy. Swipe files, writing drills, and client-ready templates all come with the course. Students learn pricing, proposals and scope so work runs smooth. Feedback loops and community aid bridge skill gaps quickly. Whether you’re a freelancer or in-house team, it remains all about the results, not fluff. The following tables parse out modules, time to complete, expenses, and who benefits the most.
Why This Structure Works
A blow-by-blow path removes guesswork, taking aspiring writers from ground zero to compensated freelance writing work with explicit milestones. This approach allows novices to acquire quick copywriting skills while veteran freelancers hone their craft. By combining writing courses, client work, and business systems, students can swap out full-time income within a year if they adhere to the blueprint and invest consistent hours.
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Foundational First
Mastering the basics first, because clear thinking, strong headlines, and tight messaging power every asset — landing pages, emails, ads. It drills positioning, audience insight, value props, and calls to action before complex funnels, so writers don’t construct on shaky ground.
For new copywriters lessons begin with short-form practice, voice studies and rewrite drills. Daily writing is advocated to increase output and refine judgment. A straightforward measure—write each day, even 20 minutes–develops ability and velocity.
Talent is shaped through structured copy training: swipe analysis, teardown checklists, and iterative edits. Students learn to A/B test hooks, benchmark leads, and slice the fat. It pushes raw talent into client-ready output.
A solid foundation tips the scales in your favor over time. With fundamentals in place, writers navigate niche pivots, new formats, and larger projects without freezing. This is what differentiates one-off wins from a durable career.
Practical Application
Students use every lesson on actual assets—email sequences, product pages, lead magnets—so work turns into portfolio pieces.
Tactics for first clients are concrete: outreach scripts, offer templates, and a simple service ladder (audit, quick win, core package). At 10 hours per week, growth accelerates. At 5, it’s still progressing but more slowly.
Practice projects and live training close feedback loops. Monthly coaching calls or weekly live sessions infuse critique, accountability and momentum.
The assignments mimic actual deliverables—briefs, research docs, drafts, edits—so the leap from practice to paid work seems tiny.
Business Integration
The course covers essentials: pricing models, proposals, contracts, scope, payment terms, and basic bookkeeping. It demonstrates how to onboard clients with a repeatable intake, kickoff and revision process, and then systemize delivery with checklists and timelines.
They learn to sell themselves with crisp positioning, case studies and lead-generation pipelines. Simple channels—email, partnerships and warm social—generate qualified leads and better-fit projects.
The goal is a thriving enterprise, not nicer writing. With a prioritized system and regular consistency—but at least 10 hours per week—writers can hit income goals more quickly, while 5 hours continues to compound. Our holistic methodology outperforms single-subject classes because it reveals blind spots and corrects them before they can take hold.
Dissecting The Core Modules
Designed for aspiring writers ready to commit 10 hours a week, the freelance writing course progresses from mindset to business growth while instructing in persuasive copy and content marketing. It aims to catalog all the actionable strategies the author has discovered or created, supporting the pledge with a 30-day refund for new clients.
- Skills across modules: persuasive copywriting, content marketing, website copy, email sequences, sales pages, offers and pricing, pitching, client management, research, editing, and 7 dedicated modules on writing styles
- Outcomes: faster pitching, solid income early, adaptable frameworks, and a clear path to a freelance business
1. The Mindset
This module positions freelance copywriting as a business — not a hobby. It includes topics such as self-management, habit loops, and simple planning blocks that suit a 10 hour per week schedule. You discover how to establish income targets, pick concentration niches, and maintain scope tight in order to not burn out.
It constructs level-headed thinking in a crisis. You receive scripts for resisting vague briefs, stylish escapes from terrible clients, and post-mortem routines that convert misses into process corrections. Confidence is treated as a skill: small wins, fast pitches, steady review. The growth mindset here is pragmatic—coaching loops, feedback cadences, and tracking KPIs you can influence.
2. The Fundamentals
You examine story arcs that convert, openers that open, copy for Facebook ads, landing pages and long copy. The module draws a fine line between fluff and purpose. It instructs you on how to locate a claim, support it, and request action.
Trends are sieve for signal. You exercise adapting tone across industries, calibrate with metrics, and construct outlines that accelerate draft time. Tools like briefs, research checklists and blog templates that map search intent to headings and subheads.
3. The Frameworks
You get proven structures used by top copywriters: AIDA, PAS, 4P, BAB, problem-agitate-solve with proof, and modular email flows. Templates and checklists drive consistent quality for email campaigns, blogs and web sites.
This module demonstrates how to customize frameworks to channels. It’s like your PAS email turns into a short social post, for instance) a long form SEO page becomes a short product page type. You figure out how to swap proof types per audience and move CTAs by funnel stage.
4. The Portfolio
This module is hands-on and revenue-minded, guiding you to select premium pieces—such as homepage, services page, case study, conversion blog, and an email mini-series—while developing your freelance writing skills through style modules (7) so samples communicate range without bulk. It provides guides on how to bundle lucrative writing services (e.g., Website re-do + 3 emails), price them, and display before/after snapshots with statistics. You learn to recycle client-less projects with realistic briefs and scrubbed data. Emphasizing breadth over depth, it covers content strategy, B2B writing seminar highlights, and blog posts, allowing aspiring writers to post drafts in the community for peer notes and network reach.
5. The Business
You have pricing models and proposals and scope and contract clauses that cap rounds and protect timelines. Step-by-step playbooks for pitching fast to make good money early.
Client pipelines, red-flag filters, and follow-up cadences support your growth. Continuous development and trend reviews are integrated. As is a huge portion of the course around providing you with tools and confidence to launch and scale, constructed from 6 months of full-time creation.
Solving The Real Problems
This course addresses the fundamental blocks that keep aspiring copywriters stuck, then provides concrete steps and tools to advance their freelance writing work with craft, evidence, and a machine.
1) Inconsistent leads and weak positioning
Most aspiring writers pursue freelance writing gigs without an obvious offer. The course starts with the first step: learn to write well through tight briefs, voice drills, and editing reps. It then constructs positioning around one problem you address, one audience, and one service tier. You figure out how to advertise with results, not promises. For example, three portfolio pieces that each show a before/after lift in sign-ups or leads, with simple metrics in metric units. This transforms cold outreach into evidence-led pitches and boosts response rates.
2) Feast-or-famine income
The program replaces sporadic projects with a simple pipeline: weekly outbound (10 quality pitches), two authority plays (a useful post and a teardown), and one partner touch (designer, dev, or agency). By employing effective freelance business strategies, you utilize a 12-week calendar to track leads and book follow-ups. Retainers are taught early, including lucrative writing services like monthly blog packages and email sequences, paving the way to a successful writing career with less rework and a route to firm, six-figure earnings.
3) Difficult clients and scope drift
Writers take fuzzy briefs and then manage additional labor efficiently. The course provides essential scripts, scope tables, and change-order processes to help aspiring copywriters establish deliverables, timelines, and payment stages before kick-off. For example, a two-round edit cap, analytics access required, and a paid add-on for extra variants ensure a successful freelance writing business while keeping projects sane and margins intact.
4) Outdated tactics and shaky guidance
Content marketing is shifting, and many instructors have abandoned writing years ago, leaving aspiring writers at a disadvantage. This course keeps up with channel shifts, search updates, and copywriting trends, displaying live breakdowns of what still works. You will discover why games succeed or flop, gaining insights that help you build a profitable writing business and solve real problems effectively.
5) Workflows that scale
A trusted workflow is essential for a successful freelance writing career, as it means the difference between anxiety and consistent growth. This course establishes a minimum of 10 hours per week dedicated to skill development, outreach, and delivery. It includes templates for briefs, research, outlines, and approvals, along with a step-by-step system for transitioning from learning to paid freelance writing work and longer-term contracts. With clear direction, wordsmiths can secure consistent work and meet their income targets without trial and error.
Beyond Just Writing Skills
That’s some good copy, but it’s not enough for a successful freelance writing career. The course develops business judgment, marketing know-how, and client management, enabling aspiring writers to land freelance writing work, manage a pipeline, and grow with less stress. It works for full-time freelancers, content marketers, and those pursuing consulting gigs or their own startup. Video lessons, exercises, and mentor feedback form the core, while live calls and community feedback ensure ongoing skill development for at least 10 hours a week.
Client Acquisition
Client work begins with proof and process in the freelance writing industry. Students generate a lean portfolio, targeted outreach, and schedule calls that qualify leads. Training includes how to pitch lucrative writing services by outcome, not word count, and how to set clear scopes to avoid drift.
Networks of peers matter in building a successful freelance writing business. The platform encourages writers to connect with niche communities, exchange warm introductions, and discover mentors who evaluate pitches and landing pages. This assists aspiring copywriters in sidestepping the pitfall of tutoring too soon with too few client victories.
- Set an ICP and build a list of 100 targets.
- Dispatch 15 value-first emails per week with personalized problem statements.
- 2 authority posts per month with case-style insights and metrics.
- Ask every client for one intro and one testimonial.
- Monitor leads, calls and close rates in an easy CRM.
Cold email opener: Subject: Quick idea to cut acquisition cost by 15%. Body: Hi [Name], noticed [specific gap]. I wrote [1–2 line fix] associated with [metric]. If helpful, I can outline a 3-step plan. Free.
Onboarding note: Thanks for the green light. Attached: scope, timeline, and draft research plan. Add stakeholders and key constraints in comments by [date].
Pricing Strategy
Writers learn to set rates by outcome, market tier, and proof of results, then package work into offers that scale: website copy sprints, evergreen email systems, and quarterly content retainers. Negotiation spans anchoring, scope trade-offs and term length to land stable revenue and sane workloads.
Sample anchor: For a 5‑page site tied to lead gen, fee begins at €2,200–€4,500 based on research depth and conversion goals.
| Service | Entry (€) | Mid (€) | Senior (€) |
|---|---|---|---|
| Website copy (5 pages) | 1,200 | 2,800 | 5,000 |
| Sales page | 900 | 2,200 | 4,200 |
| Email sequence (6) | 600 | 1,600 | 3,200 |
| Monthly retainer (content + CRO) | 800 | 2,400 | 4,800 |
Systematized Growth
Scaling without burnout requires systems. The course teaches weekly planning, limit on active projects, and a pipeline rule: prospecting, delivery, and marketing time blocked in 90‑minute chunks.
Automation eases admin. Template, canned responses, and intake form. For leads, couple an easy-to-use CRM with a monthly nurture email that shares one case snippet and one data-backed tip.
| Area | System/Workflow |
|---|---|
| Intake | Form → auto scheduler → scope doc template |
| Research | 5‑step brief → source log → approval checkpoint |
| Drafting | Outline → first draft in 48–72 h → edit pass with checklist |
| Review | Client comments → one revision window → change log |
| Pipeline | 2 prospect blocks/week → CRM follow-ups → monthly metrics review |
The Unseen Curriculum
The unseen curriculum covers what most writing courses skip: the real skills that help you find freelance writing work, keep clients, and grow a steady writing career. While many copywriting programs teach headline formulas and frameworks, they often overlook how to book quality clients, pitch with clarity, and run a profitable writing business. This course fills that gap with systems, feedback, and live practice so you can apply what you learn in real freelance copywriting work.
Reveal the hidden benefits of the course, such as access to a supportive copywriting community and group mentorship.
The community space is lively and practical, not a silent board. In this vibrant environment, aspiring copywriters receive immediate feedback on drafts, outreach emails, and proposals. Group mentorship provides essential support with weekly prompts, examples, and mini critiques, allowing members to identify weak areas quickly. For instance, members share cold email pitches that get replies, compare subject lines, and track response rates over 7, 14, and 30 days. You learn the micro-adjustments that boost bookings, such as trimming filler lines or addressing a pain point in the opening sentence.
Highlight the value of peer guidance, membership groups, and mastermind sessions for continuous improvement.
Peer guidance in a freelance writing community lets you iterate quicker than solo work. Membership groups review landing pages, blog intros, and sales pages with clear checklists: goal, message, proof, call to action, next step. Mastermind sessions add accountability: you set a monthly client goal, define a channel (email, LinkedIn, referrals), and report the numbers. Example: send 20 pitches per week for 4 weeks, test two offers (audit vs. trial project), and share win rates. This cadence develops the talent of consistently booking quality clients and enhances your copywriting skills.
Discuss the impact of active participation in webinars, workshops, and live Q&A sessions.
Live workshops include pitch teardowns, project scoping, and client calls, which are essential for building a successful freelance writing business. Ask when you should price a page of 1,000 words, when to add research fees, or how to deal with scope creep in Q&A. Webinars model a full client cycle: brief intake, draft review, revision requests, and handoff. You pick up scripts for typical blocks, like overdue invoices or nebulous feedback, enhancing your copywriting skills and stabilizing income.
Emphasize the personal learning style flexibility and tailored coaching available.
You can learn by watching teardowns, joining critique threads, or booking short 1:1 calls. Coaching adapts to your stage: niche clarity, pitch angles, offer design, or delivery systems. If you struggle with outreach in your freelance writing career, you get a simple flow: pick one niche, build a 10-firm list, send five pitches per day, follow up on day 3 and day 10, then log replies. If project management is the hole, you receive lists, timelines in days, and customer email templates. Addressing these business skills is essential for a successful freelance writing business, as writers often feel ready to write but not to sell, onboard, or manage work. When those holes shut, revenue develops and stabilizes.
Real Results, Real Writers
Results, not hype, is what counts in a successful freelance writing career. This course tracks real progress from aspiring writers at different stages, highlighting the importance of focused practice and effective freelance business strategies.
Share testimonials and success stories from both new and experienced copywriters who completed the course.
New writers describe securing paid freelance writing work in weeks by using the portfolio and outreach steps. One novice with modest writing ability and excellent problem-solving discipline constructed a bare-bones site, dispatched ten cold emails each week, and secured a €600 website copywriting engagement by week three. Another mid-career student rewrote lifecycle flows for a tiny SaaS using the email copy module — churn dropped, and the client renewed for six months. Seasoned scribblers report comparable conquests. A veteran freelance copywriter leveraged the positioning lessons to focus on long-form blog content and doubled her rates within a quarter. One senior content lead modified the proposition to sell audits — one audit resulted in content that was connected to more than $100,000 in sales.
Showcase examples of students landing first clients, launching profitable businesses, and achieving remarkable writing careers.
Students in freelance writing courses often cite repeatable steps: niche, pitch, deliver, then raise rates. One website copywriter focused on email sequences and blocked 10 hours a week, ultimately cracking $13,000 in a month after half a year of consistent outreach and referral requests. Another aspiring copywriter spun off a mini-studio billing blog posts exclusively; by year two, they had five clients on monthly plans, with defined scope and metric targets in timelines. A first-client pattern shows up often: weekly pitching yields results. One student made $750/month every 30 days once the weekly pitching started, then tacked on upsells for landing pages.
Illustrate the diverse journeys of freelance writers, from newcomers to seasoned professionals.
Others begin their freelance writing journey with zero portfolio and forge samples, bomb a handful of pitches, then adapt and refine. Some emerge from 9-to-5 gigs, experiment with freelancing, falter, and revert to a day job before relaunching with more focused positioning. Many copywriters do it by picking a lane – website copy, email, blog content – and iterating. Timelines are different; some hit steady income in months, while others achieve milestones in a couple or three years. The common thread is consistent practice and client communication.
Assert the course’s reputation as the best copywriting course for building a successful freelance copywriting career.
Its name is built on student results, transparent processes, and authentic packaging of hard work. It shows you how to pitch, scope, and deliver — not just write for your freelance writing career. It establishes actual inputs—minimum 10 hours per week—and incentivizes ongoing skill development. This approach provides aspiring writers with the means to sidestep these all-too-frequent pitfalls and construct a profitable writing business.
Conclusion
Jacob McMillen’s course remains lean and authentic. These lessons tie to work that pays. The steps seem obvious. The victories come quick. Every module construct skills you’re able to utilize that day. You discover how to prospect, pitch and price with integrity. You write crisp, compelling copy that generates clicks and sales. The unseen bits matter too: habit, focus, and smart scope. That combination paves the way for long term victories.
To test fit, try one piece: draft a cold pitch from Module 2, or rewrite a headline with the hook rules. Measure how much it boosts your click-rate or reply-rate. Numbers slice through the static.
Wanna go deeper? Visit the complete course page, sample a few lessons, then choose a move and begin today.
