Joanna Wiebe Course – STOP Boring Your Subscribers And START Getting Clicks
Get The Joanna Wiebe Course for $295 $12
The Size is 3.47 GB and was Released in 2020
Get a Better Deal – [Bundle] How to Become a Marketing Rockstar
Joanna wiebe – how to stop boring your subscribers and start getting clicks explains why bland emails crap out, and how clean copy clips. The core idea is simple: focus on voice of customer, sharp leads, and clear calls to action. Data supports it, with open rates increasing when subject lines echo reader language and preview text provides context. Hard-hitting hooks, tight structure, and scannable lines push readers along at speed. Brief sentences increase click-throughs, and active verbs direct what to do. Real examples and a/b tests transform wide tips into repeatable actions. To get the method to work, the meat dissects subject lines, openings, body copy and CTAs, then provides test ideas and example templates.
Adopt the Host Mentality
Your job as a copywriter and host is to greet people, guide them, and serve something worth their time—day after day. This effective content marketing fosters trust, maintains click volume, and converts casual browsers into repeat customers.
Treat your email subscribers like valued guests by personalizing every email and making them feel welcome from the first step.
Address them by name, but don’t stop there. Mention where they signed up, the lead magnet they selected, or the webinar they viewed. If they joined from a pricing page, recognize buying intent and provide a quick path to plan comparison. If they came for a tour, direct them to the next relevant site. Keep your email copy warm and human: short sentences, clear asks, and a quick reminder of what they’ll get next. Just show up every day and add value through effective content marketing– post a tip, a micro-case, or a 2-minute read. Small, consistent touches establish relationships and authority over time.
Design your email onboarding and welcome email sequence to guide new subscribers through your brand’s story, building trust and anticipation.
Plan out a 5–7 email arc focusing on effective content marketing. Day 1: promise, proof, payoff (why you exist, fast win, what’s next). Day 2: highlight your key problem-solution fit with one customer outcome. Day 3: teach a simple framework using a template or checklist, which is essential for conversion copywriting. Day 4: include social proof and FAQs. Day 5: invite a small action (reply with a use case, or pick a path). Bonus Day 6–7, only if you have obvious value, like a tool walk-through or benchmark data. Stay link intentional and sparse. Always go metric for any specs. Make daily writing a habit, and you enhance the composition little by little. A little rewrite a day scales.
Use conversational copywriting techniques to create a friendly, approachable tone that encourages engagement and repeat customers.
Write like a real host: one idea per sentence. Use active voice and clear CTAs in your email marketing: ‘Get the template,’ ‘Book a 15‑min call.’ If it’s awkward initially, persist. Consistency makes strangeness natural. Design daily non-negotiables—100 words written, one headline tested, and one reader response answered. Incorporating principles of conversion copywriting can enhance your writing. Sleep is important as well. Most squads get one day off a week to recharge and come back sharp.
Anticipate subscriber needs by segmenting email lists and tailoring content, ensuring every reader receives relevant, useful information.
Segment by source, role, intent, and behavior: new vs. returning, buyer vs. learner, clicked ‘pricing’ vs. ‘guide,’ opened last 3 emails vs. silent. Match content to need: a quick-start video for new users, a benchmark PDF for executives, and step-by-step guides for operators. Implement simple rules: if ‘pricing click,’ send a comparison; if ‘guide download,’ send a how-to series; if ‘no opens in 14 days,’ send a value-packed, no-ask email. Maintain a daily routine: one improvement per segment—subject, intro, CTA, or send time. While not every task will excite you (like data cleanup or template edits), effective content marketing fuels business growth. Monitor replies, clicks, and unsubscribes to optimize relevance.
Related Posts
Crafting Click-Worthy Emails
Use a simple frame: hook, story, value, ask, and P.S. When writing effective content marketing, target a single actual customer who should purchase but hasn’t. Focus on one big idea, one promise, and one offer, anchoring decisions in data and previous performance, as email copy is half art, half science.
1. The Hook
Hook with a sticky subject line or first sentence that deserves a scan in a packed inbox. Aim for clarity plus intrigue: “The 7-minute tweak that cut churn 18%,” or “Your checkout stalls here—want the fix?
Ignite curiosity with a gap the reader is motivated to fill. Try a question: “What’s the one step your funnel skips?” or a counter‑intuitive statement that you can demonstrate within.
Link the hook to a segment’s pain or goal. A new user, “Set up in 9 minutes.” A power user receives Ship 2x faster with these flags. Instead use clean fields such as role, last action or plan.
No clickbait. If you say you’re going to send a template, send the template. Trust boosts long‑term opens and clicks — some squads enjoy 27% higher opens after strengthening promise‑to‑payload alignment.
2. The Story
Display a brief, authentic moment reflective of the reader’s reality. A SaaS example: “Priya, a PM, lost three deals at the pricing page. She modified a single line and boosted experiments 14% in 10 days. That scene establishes stakes and context.
Employ story cliches — setup, conflict, resolution — so the mind can categorize on the quick. Include one fast quote or stat for evidence. Pull in a testimonial, client note, or even a quick user review from Letterboxd when applicable to creative or media offers. Keep it tight. The story ought to push toward the call to action, not push it out.
3. The Value
State the payoff in plain terms: a free course, a PDF checklist, or a focused ebook that removes one key block.
- Who it helps: new marketers short on time.
- What they get: a 5-step launch plan.
- How fast: under 30 minutes.
- Proof: used in 120+ campaigns.
Map benefits to the reader’s now or their aspirational self, and surface likely objections: cost, time, risk, fit. Respond in-line with straightforward counters, not overblown hyperboly. Boil down your edge — speed, support, or unique data — so it jumps out from look‑alike offers.
4. The Ask
Utilize a single distinct CTA, as effective content marketing shows that ‘Get the checklist’ outperforms vague options. Make it time-bound or scarce when applicable, and align with the customer journey: read the blog, then download the PDF, and subsequently start the free email course. Experiment with verbs, location, and button text to enhance conversion copywriting. In various funnels, the click rewards may occur on-page, or possibly two steps later or even three months after nurture.
5. The P.S.
Reaffirm the promise or sprinkle in a small bonus, like a worksheet, to enhance your copywriting efforts. A quick note from the expert voice, such as Joanna Wiebe, can humanize the message—”I wrote this after 42 tests—use step 3 first.” Preview what’s next to set expectation and momentum while encouraging rapid-fire responses—”Reply with your #1 objection”—to gather vernacular, discover resistance, and polish pitches for future email marketing sends.
The Psychology of Clicks
Clicks don’t obey brand agendas; they obey human needs. They click when a note feels personalized, addresses a genuine ache, and requests exactly one obvious next action. Effective content marketing hinges on one big idea, one promise, and one offer to keep focus tight and prevent decision fatigue. Align your conversion copywriting message to motivation, not to crude demographics.
Leverage psychological triggers like scarcity, urgency, and social proof in your email copy to motivate action.
Scarcity functions effectively in marketing when the offer is actual and specific. For a class, be specific, such as, “Just 120 seats, 37 remain,” avoiding fuzzy hype. Urgency motivates action when the deadline is immutable and rooted in value, like “Enrollment ends in 24hrs to begin the cohort on Monday.” Additionally, social proof diminishes uncertainty and can be a powerful marketing tactic. Use brief, specific proof: “4,200 product teams use this sprint checklist,” or a short quote that names the outcome: “Cut our review time by 30%.” Authority works best when linked with expertise, not bling, referencing proven statistics or established collaborators.
Personalize emails using subscriber data to create relevance and boost overall deliverability with major email providers.
Relevance is the most powerful click driver in effective content marketing. Someone’s more likely to click when the copywriting corresponds with his or her momentary need. Use behavior and intent signals: last product viewed, feature used this week, or topic downloaded. Write for a well-defined persona based on pain points and jobs-to-be-done, not age or geography. For instance, ‘Migration-free backup in 10 minutes’ hits the pain, whereas generic ‘IT pros’ jibber-jabber does not. Clean segmentation increases engagement, which the big providers reward with improved inbox placement, so personalization can increase deliverability and clicks simultaneously.
Use A/B testing to identify which psychological tactics resonate best with your audience and improve click-through rates.
Test one variable that maps to a human driver: fear of loss, need for status, desire for ease, or time saved. For effective content marketing, test subject lines like “Save 5 hours this week” vs. “Stop wasting time on reports.” Additionally, test CTA frames that reflect one promise: “Get my template,” “See real examples,” or “Start my 14‑day plan.” Beware of the ‘one loud complaint’ bias – don’t overgeneralize from a single response. Search for stable lifts across segments and over time, while measuring downstream metrics–clicks, replies, upgrades–to prevent hollow victories.
Avoid manipulative tactics that can erode trust, focusing instead on authentic, value-driven communication.
No bogus countdowns, fake “from your friend” bars, or bait-and-switch links. Instead, utilize effective content marketing with transparent copy, straightforward previews, and truthful benefits. This approach should demonstrate what changes in the customer journey once someone clicks and why it matters at this moment. Trust accrues, clicks ensue.
Avoid Common Engagement Pitfalls
Boring emails hide in plain sight: vague topics, thin value, and one-size-fits-all content. To enhance your email marketing strategy, audit sequences every quarter to trim weak links, monitor open and click rates as well as spam complaints, and observe where unsubscribes spike. Develop a checklist to review subject lines, preview text, lead sentence strength, scannability, mobile formatting, value promise, CTA clarity, list segment fit, send cadence, and compliance. Update tools and strategies—interactive content, A/B testing, mobile-first layouts—so your effective content marketing stays abreast with audience preferences.
Generic Content
Generic sends come across like a data dump. Break up by behavior, by stage, by product interest, then talk to what each group needs now. Targeted copy minimizes resistance and increases clicks.
Use dynamic blocks to swap headlines & offers and proof by segment. Maintain tone human and conversational to establish a genuine connection, particularly on mobile where as much as 70% read.
Demonstrate just what suits the profile. Don’t blast the same template to all. Match cadence to expectations to avoid burnout or quiet.
| Item | Audience Fit | Format | Status |
|---|---|---|---|
| Ebook: Writing Leads | Beginners | New | |
| Workshop: List Segmentation | Marketers | Live | Open |
| Product: Template Pack | Advanced | Zip | Updated |
Split-test subject lines and body copy to discover what resonates.
Value Deficit
Every email has to deserve the read with explicit payoffs—action steps, timely deals, or concise lessons. A link-stuffed newsletter boomerangs and fuels disengagement.
- One tip users can apply in under 10 minutes
- A case snippet with metric and method
- A limited offer with deadline and terms
- A resource link with why it matters now
Check flows every month, retire cheap emails, and address ambiguous CTAs. Use a short form to ask readers what they want next, then ship changes and track the effect on clicks.
Inconsistent Voice
A calm voice establishes confidence and stokes excitement in effective content marketing. If more than one copywriter touches the listing, nail down the audio and keep it concise.
- Map audience needs and reading context (mostly mobile).
- Set tone, pacing, sentence length, and banned jargon.
- Define vocab, formatting, and CTA patterns.
- Show “before/after” samples.
- Train team and freelancers.
- Review, score, and retrain quarterly.
Predictable Patterns
Routines assist delivery, not subject matter. To enhance your email marketing strategy, mix up educational, promo, and story emails to keep things fresh. Include little surprises—pop quizzes, mini-surveys, or concise, time-limited deals—that ignite responses or clicks. Stir up a real problem to provoke discussion and track engagement curves by hour, device, and segment. If results plateau, experiment with a shorter email or a single CTA. Missing cadence expectations—too often or too rarely—kills opens fast and can impact your conversion rate.
Mastering Critical Elements
Mastering critical elements in email marketing involves understanding what to optimize, why it matters, and how to test. Decompose large objectives—subject lines, welcome emails, CTAs—and then hone each with research, experiments, and feedback. Automate tests, distribute what works, and do it again. This slow churn develops effective content marketing talent, assurance, and more precise strikes.
Subject Lines
Craft transparent, benefit-first lines that correspond to the email’s body content to avoid bounces and complaints. Shoot for relevant rather than flashy. Example: “Your 5-step guide to faster site speed” outperforms “Amazing secrets inside.
Test styles: questions (“Want faster load times?”), statements (“Cut load time by 30%”), urgency with integrity (“Offer ends in 24 hours”). Establish A/B tests in your platform, rotate styles on a weekly basis, and log results.
Avoid trigger terms that hurt deliverability with Gmail and Outlook: “Free!!!”, “Act now,” “Guarantee,” “Cash.” Look out for ALL CAPS and aggressive punctuation.
Personalize with name or behavior: “Ari, your saved cart is ready” or “You watched Module 1—ready for Module 2?” Connect personalization to obvious value, not just the first name.
Document outcomes in a shared sheet: test date, audience, open rate, spam rate, winning variant, and notes.
Welcome Emails
Write a nice welcome telling them who you are, what you send and how often. Give instant value within the first screen: a tool, mini lesson, or sample. Example: “Start with this 2‑minute audit checklist (PDF).
Include a powerful CTA, such as “Download your free guide,” linking to a tracked page. Short explainer text helps set expectations and reduces unsubscribes.
Breakdown by source or purpose—webinar, product trial, newsletter—and exchange the lead worth. Trial users receive onboarding steps, newsletter readers receive best-of content. Automate a 2–3 email sequence so every new subscriber receives direction immediately.
It’s important to keep learning. Revise according to completion rates and responses. This iterative process develops self‑efficacy and sharper judgment.
Call to Action
One main CTA button per email, high contrast, above the fold. Repeat once near the bottom for scrollers.
Use plain, gain‑focused verbs: “Get the template,” “Book your slot,” “See the plan.” Commit to what the click provides.
Monitor CTR, clicks-to-open and post-click conversion. If clicks sag — test copy/color/size/placement. Execute one change at a time for clean readings. Small wins compound, directing risk-smart choices.
| Element | What to optimize | How to test | Tooling | Owner | Notes |
|---|---|---|---|---|---|
| Subject | Benefit, clarity, style | A/B by cohort | ESP, deliverability tool | Copy + CRM | Avoid spam terms |
| Welcome | Value, timing, segments | Sequence metrics | ESP automation | Lifecycle | Map by source |
| CTA | Copy, design, place | Click + conversion | ESP + analytics | Design + Growth | One primary CTA |
Maintain Subscriber Connection
Maintain a consistent, valuable presence in the inbox through effective email marketing, so customers remember why they signed up. Clarity, cadence, and relevance propel clicks.
Send regular emails that provide ongoing value and keep your brand top-of-mind for subscribers.
To effectively enhance your email marketing strategy, find a cadence that you can maintain (every 10 days, for example) and stick to it. Erratic outbursts or extended silences erode credibility and reduce participation. Almost daily sends can lead to inbox exhaustion, particularly when subscribers receive several emails in the same day. Plan a simple mix: one core piece (how-to, case study, or quick win), one short takeaway, and a clear call to action that moves the reader to the next step. Using emotion in subject lines can boost engagement without sensationalism; for instance, “Stuck on low clicks? Try this 5‑minute fix” is far more compelling than a bland “Newsletter #17.” Monitor open rates—if you hover 2%–5%, you’re in a standard range, but experiment anyway with ways to push higher.
Use email segmentation to deliver relevant content based on subscriber behavior, preferences, or purchase history.
Segment by interest, not guesswork, to enhance your email marketing strategy. By segmenting based on the last product viewed, content category clicked on, or customer journey stage (new, active, lapsed), you can tailor your approach. New subscribers receive an onboarding mini-series, while active readers get deeper guides, and buyers receive upsells that align with their previous orders. For example, readers who tap ‘copy templates’ receive a template bundle; those who tap ‘subject lines’ get a test kit with swipe files. A/B test subject lines per segment to discover what tone, length, and emotion resonate best with each group.
Encourage two-way communication by inviting replies, feedback, or participation in surveys.
At the end of each email, ask one focused question: “What’s the one thing blocking your next send?” This approach invites replies that generate valuable feedback, indicating a human touch in reviewing comments. Incorporate a 30-second poll featuring a single rating question and an open field. Use these responses to validate segments, headlines, and content angles, enhancing your email marketing strategy and overall conversion rate.
Monitor engagement metrics and re-engage cold subscribers with targeted win-back campaigns or special offers.
To improve your email marketing strategy, monitor watch opens, clicks, replies, and churn rates. If your subscribe and unsubscribe rates equalize, it’s time to review your content marketing cadence and relevance. Resending non-opens with a new subject line can enhance your reach with minimal effort. Additionally, A/B testing on timing and subject line emotion can yield valuable insights for conversion copywriting.
Conclusion
Host with love. Write with purpose. Link deliberately. Every email should deserve the click. Short lines! Power verbs. Clear offers. Believable proof. That combo creates confidence and generates clicks.
So use tight subject lines. Lead with a HOOK, not fluff. Demonstrate a single immediate course of action. Make copy scannable. Don’t be afraid of bold, bullets and short blocks. Drop dead boring words. Cut the fluff. Label the pay-off. Put stakes up. Support assertions with statistics. For instance, ‘Save 20% today’ trumps ‘Great savings.’
See who opens and clicks, and track replies. Identify drop-offs. Do small tests. Exchange a line. Shift a button. Switch up your lead. Learn quick, then ship.
Ready to get more clicks! Choose a tip today. Send a test email Share the outcome and continue.
